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Leather Fur Business In Liaoning: &Nbsp; Difficult For Franchisees.

2010/7/9 9:02:00 77

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2010, Liaoning leather

Leather and fur

Enterprises enter the bottleneck period of development.

Last winter, although the fur and leather enterprises of Tong Er Bao ushered in a sales peak, but from the export market, the export of leather and fur distribution centers was blocked, and exports were blocked. Especially the products of traditional industrial bases such as Daying, Xinji and Haining were more dependent on exports.

In order to cope with the crisis, many enterprises began to start domestic sales and formed a situation of "export to domestic sales", which brought considerable impact to the distribution center of Tong Er Bao, which was mainly sold domestically.

Under such circumstances, the uncertainty of the fur and leather operators of Tong Er Bao has also increased.

Out of Tong Er Bao

Shang Shang Zhi Xiu

Brand fur has a high reputation in Tong Er Bao, and has been recognized by dealers and consumers from quality to reputation.

"Our brand is in Hohhot, Baotou, Inner Mongolia.

Erdos

Heilongjiang, Harbin, Heihe, Yichun and other places have franchisees.

Shang Shang Xiu's Cheng manager told the author: "the reason why companies choose to develop brand franchising in Inner Mongolia and Heilongjiang is mainly about the geographical location and climatic conditions there.

Heilongjiang is the northernmost part of China, with a longer winter and a greater demand for fur than Liaoning.

At the same time, it borders Russia and Mongolia and is good for export. "

"Our brand has been in alliance for 6 years, although it is not very mature, but it also has its own set of models," Zheng said.

For future development, Mr Cheng said he hopes to create his own brand like some international brands, walk out of Tong Er Bao, walk out of the three provinces and go to the whole country.

Franchisees are hard to recruit

Annie Leia's suit was sold well in Tong er's fort, so in the last two years, inia leather has also chosen to go out, but the effect is not ideal.

Ani Lia's manager Zhang told the author that the brand's investment promotion work was not very smooth. "Our brand is one of the top markets in the Tong Er Bao market. Originally, it would not be a problem to go out, but I didn't expect the franchisees to be so difficult."

Zhang manager was unhappy when he mentioned the recruitment business. "In fact, our requirements are not high. As long as we have the corresponding funds, there are fixed places to ensure that we only operate the Ani Lia brand, but many of the franchisees who come to negotiate also fail to meet our requirements."

In the interview, there was a businessman from Anshan who wanted to join the merchant of annilia leather, but in the end it was not settled. The main reason was that he could not guarantee that he only ran a brand of Ani Lia's leather.

Brand enterprise discredit

Ani Lia is difficult to recruit the ideal franchisee, and the problem of Saint snow Ya Ni is the franchisee quit.

A successful brand, if you want to join a business, must have a stable profit pattern: 1., the strength of the company's headquarters is strong enough; 2. can provide high quality goods; 3., timely update products to adapt to the market; 4., provide professional guidance and assistance; 5. guarantee investors' return, reduce investment risk; 6. away from retail business mode, and have core competitiveness.

And the problem of San Xue Ya Ni is that the strength of the company is not strong enough. It does not take into account the problems that may arise in the process of joining, nor does it give the franchisee professional guidance and help, which makes the franchisee lose confidence in the brand. Many franchisees quit after 2 years of joining.

Retail business is more free

In Tong Er Bao, there are also distributors from Guangzhou, Wenzhou, Xinji and other places. In essence, they are not franchisees in strict sense, but dealers.

Not only do they operate a brand, they operate more than one brand.

Manager Wu manages 4 brands of fur, and he tells the author: "I had my own factory, specializing in fur business, and later I didn't manage well, so I wanted to choose a brand to manage. My aim is to reduce my risk and reduce my risk.

But taking into account the form of agency, only a brand risk is relatively high, so ultimately did not choose to join in the form, but choose a more free retail business.

Speaking of future development, Wu said: "this business is just a job. It can not be bigger and stronger. At the moment, it can only consider the immediate business.