"Shenzhen Design" Overwhelms The "West Wind"

Garments from Shenzhen fashion designers have a high reputation and influence in China, accounting for over 60% of the first tier market in China.

Reporters from yesterday's opening of the Tenth China (Shenzhen) international clothing brand costumes fair, this year highlights the concept of "Shenzhen design", the first time to set up an independent creative design exhibition area and fashionable living area.

A few years ago, Shenzhen clothing enterprises had a "westerly wind" - millions of foreign designers invited each year.

The official of a garment industry Co., Ltd. in Shenzhen told reporters that the growth of local designers in recent years is swift and violent. "Shenzhen designers know more about the local market, and they know more about the needs of the Chinese people on the clothing pattern.

And excellent local designers are also expensive, and the annual salary is as high as hundreds of thousands of millions.

In addition to training local designers to create their own unique style and brand, many well-known clothing brands in Shenzhen have been busy developing multi brand strategy internationalization layout in recent years.

To this end, our city vigorously promotes the "Shenzhen garment industry gathering base" to support the "Shenzhen design". It is understood that the first phase of the base project is nearly completed, and nearly 20 construction projects have been started, all of which are well-known brand enterprises with great influence in China. The two phase of the R & D center is also being actively and effectively promoted.

At the same time, the "Shenzhen fashion creative design garden" has also been launched to build a display and Exchange Center for the apparel industry chain, the latest fashion trend information center, and a talented talent center both at home and abroad.