Nike Development Requires Mainland Brands To Have Short-Term Advantages.

Nike development requires mainland brands to have short-term advantages.

First of all, continue to use Nike to play the low-end market, widen the brand's market position, no matter what the quality of products is, what is the Nike product in the eyes of consumers.

300 yuan and a pair of wave shoes will definitely pose a threat to the shoes of 700 yuan and will weaken the high-end image of Nike brand.

To sacrifice the core business interests to develop a market that is not necessarily successful is by no means a way to do business.

Another option is to develop another brand, backed by Nike's market elite and strong financial resources.

For Nike, the scheme is undoubtedly more feasible. Even if it fails, it will only lose the capital invested, and it will not affect the core business and brand value of the group. However, it is necessary to start from scratch and challenge the major mainland brands that have rooted in China for more than 10 years. In terms of short-term advantages, Nike may still be the weak side.

Therefore, after the recent significant adjustment of 10% to 20%, Anta has seen initial support from 12 yuan to 13 yuan.

Materials need to rely on BELLE two days to distribute 10%.

On the other hand, no matter how famous the brand is, it will still depend on the distributor to realize its value.

The major sports brands in the mainland are closely related to their distributors and even run by family businesses. Nike is unlikely to speed up the development of the two or three tier cities from the start.

Ultimately, it depends on BELLE (1880) and Baosheng (3813) two distributors. The former has a rebound of 10% over the past two days. The latter is still hovering at the low level after excessive inventory drag, but the risk of downfall is very low. The price of 0.8 yuan is already a jump price.