Baoan Creates Fashion And Fashion Industry "Highland" Meets Opportunity

The Tenth China (Shenzhen) international brand clothing and fashion fair, jointly sponsored by Shenzhen science, industry and Trade Commission and Baoan District government, was held in Shenzhen Convention and Exhibition Center from July 8th to 10.

Yesterday, I learned from the Baoan District Bureau of trade and industry that Baoan District has attached great importance to the development of modern clothing and fashion creative industries in promoting the pformation, upgrading and high-end development of industrial structure.

At present, Baoan District has gathered more than 500 garment enterprises and over 100 garment brands, and achieved output value of 15 billion yuan in 2009 and exported to 1 billion 200 million US dollars.

With the help of the tenth Shenzhen trade fair, the Baoan District government has joined the organizers for the first time. It will participate in the exhibition in the form of "Baoan fashion hall" (hall 9). It is also an important opportunity to fully support the display and trade of Baoan garment enterprises, and boost the Baoan garment industry to become bigger and stronger.

Speeding up the readjustment of industrial structure: Baoan urges the pformation and upgrading of traditional industries.

Baoan District is a large export area and a large industrial area in Shenzhen.

In 2009, the GDP reached 220 billion 650 million yuan, accounting for 26.9% of the city's total; the proportion of the three industries was 0.11: 64.23: 35.66; the total industrial output value of above scale was 743 billion 340 million yuan, accounting for 48% of the city's total.

In recent years, the Baoan district and district governments have focused on the problems of land, resources, environment and population that are difficult to sustain in the rapid economic growth due to the large consumption of resources and energy, and the difficulty in carrying out the land, resources, environment and population.

To promote "three to one supplement" processing trade and traditional industries pformation and upgrading, support processing trade enterprises to expand their own brand products export and domestic sales, accelerate the pformation from "foundry manufacturing" to "design and manufacture" and "brand manufacturing", and become an important starting point for Baoan District to pform its economic development mode.

According to the introduction, in enhancing the competitiveness of traditional industries, Baoan District has set up special funds for technological pformation of traditional industries, and actively guided the pformation of traditional industries such as clothing, mould, furniture and other industries in the region to improve the capability of R & D design, core manufacturing and brand service.

In recent years, 6 enterprises such as Hang Sheng Electronics and so on have won the title of the national and municipal enterprise technology center, and Laird electronics and other 10 enterprises have been identified as district level technology centers, giving a total subsidy of 13 million 200 thousand yuan. 123 enterprises have carried out information construction and received 29 million 60 thousand yuan of funds; 3 industrial parks such as Hua Mei, Ying Xing and Jia anda have been awarded the Shenzhen characteristic industrial park, giving 6 million yuan of incentive funds and speeding up the pfer and elimination of backward production capacity.

It is reported that since 2006 alone, Baoan District has pferred 651 enterprises (including 98 Industrial Enterprises above Designated Size), accounting for 8 billion 900 million yuan of industrial output value, accounting for 1.2% of the total industrial output value above Designated Size, and more than 2300 "bad enterprises" eliminated in accordance with the law.

In guiding enterprises to speed up pformation and upgrading, Baoan District has also increased the guidance and financial support for technological pformation, upgraded and promoted the manufacturing industry with modern information technology, reduced the dependence of enterprises on low cost labor, and changed the pattern of relying on overtime and low wages to obtain the competitive power of low-end manufacturing industry.

Through the implementation of brand strategy and technological innovation, we will continuously improve the competitiveness of the traditional competitive industries such as furniture, mould, clothing, food, hardware and so on.

Actively supporting pnational processing trade enterprises in Baoan's development and construction of R & D design, regional headquarters and enhancing high value-added, and so on, pushing them to high-end development.

Garment industry is a major traditional industry in Baoan District.

In recent years, with the advantage of proximity to Hongkong, Baoan District garment industry has been able to keep abreast of the market trends of international fashion styles, colors, fabrics and international clothing, and is in the leading position in the grasp of the world trend and has strong product innovation capability.

A new round of industrial {page_break} in Baoan District

Shenzhen pushes the "fashion creative center": Baoan creates a fashion industry "highland" and meets opportunities.

In recent years, the clothing and fashion industry has become an important force to realize the innovative city construction and intensive development mode in Shenzhen. Shenzhen has become the largest production base of clothing brand in China.

It is reported that after 20 years of development, the output value of garment industry in Shenzhen has accounted for nearly 10% of the whole country in 2009.

There are more than 3600 garment enterprises in Shenzhen, including more than 2300 fashion women's enterprises, more than 1200 independent brands, more than 200 famous brands from Shenzhen and more than 200 of them.

Shenzhen clothing industry has gradually formed a complete and perfect industrial system with better agglomeration effect. Shenzhen women's clothing has gained the leading edge in China.

The fashion industry in Shenzhen has been gradually upgraded to high value-added and high knowledge intensive industries through the establishment of the first mover advantage of design and research, brand sales and so on. It has become a famous business card and famous brand in Shenzhen and abroad.

In the promotion of industrial development, Shenzhen and Baoan District also push the garment industry to accelerate the pformation and upgrading of high-end fashion and creative industries.

The report of the municipal Party Congress, which was not long ago, clearly put forward that Shenzhen should be built as a high-end manufacturing center and fashion creative center, and a strong attraction oriental charm city will be built.

Shenzhen must become a fashion and creative center at home and abroad, and it is indispensable to develop high-end fashion and fashion industry.

Baoan District, which has long been decided by the municipal Party committee and the municipal government to build "Shenzhen garment industry gathering base" in the big wave street of Baoan District, will gain important industrial and geographical advantages in pushing forward the pformation and upgrading of clothing and other traditional advantageous industries and creating fashion and creative industries.

At the news conference of the Tenth China (Shenzhen) international brand clothing and fashion fair, Wang Lixin, deputy director of the Baoan District Committee, said that the Baoan District government attached great importance to the support and promotion of the garment industry, and gradually upgraded from the "three to one supplement", "sticker production" to original design, self created brand and brand name pformation, and gradually upgraded to a high fashion design and high value added fashion creative industry.

At present, there are more than 500 garment enterprises and 100 clothing brands in Baoan District. In 2009, they realized 15 billion yuan in output value and 1 billion 200 million US dollars in export.

Baoan District has also focused on supporting and promoting the construction of Shenzhen garment industry gathering base and taking the initiative.

The garment base occupies a total area of 1 million 461 thousand and 200 square meters. With the promotion of the first phase project and the rapid accumulation of a large number of enterprises, it is estimated that more than ten enterprises will be put into production by the end of next year. At that time, a new production value of nearly 10 billion yuan will be formed, and it will become the "highland" of the garment industry in Shenzhen and even the whole country.