Why Is Beijing'S Textile And Garment Wholesalers Moving First And Then Cold?

In mid July, the sun was shining, and the new red gate of Langfang, Hebei.

In the open parking lot, the weeds are crazy and the door of a merchant is locked. Only 32 security guards or sitting or standing in the shade are smoking and chatting.

Beijing garment wholesale

A garment city which can accommodate more than 3000 merchants and pferred to the "fashion" and "Red Gate" words is compared with the hot scenes that opened 18 months ago.

1, the new batch of hot spots is a flash in the pan.

A few days ago, the reporter visited the new dynamic red gate clothing city in Langfang, Hebei.

According to the staff of the new business department of the red gate clothing city, the new Langfang red gate clothing city, which opened in New Year's day in 2015, aims to undertake the relocation of merchants in Beijing's clothing market and meet the requirements of the integration of Beijing, Tianjin and Hebei.

"At that time, there were more than 1000 merchants from Beijing to do garment business, most of which came from Beijing zoo wholesale market and Muxiyuan clothing trade circle."

The staff said.

"The grand occasion of opening up at that time is an unprecedented hot spot in the small city of Langfang. The traffic volume of that day exceeds at least 100 thousand people, which can be said to create a miracle in Langfang's business community."

The staff talked to reporters, "there are many shopping malls and markets recently opened, but the opening of the business is so popular that it is very rare.

It attracted many consumers and franchisees and agents from Tianjin, Beijing and Hebei, Zhuozhou, and other counties.

But it didn't last long. The hot scenes lasted for less than a month. The operation of the market began to take a turn for the worse. In October last year, it began to suspend business.

Nowadays, the new parking lot is empty, and even the bus that runs between Beijing and Langfang is gone. Only a few nearby residents are walking here for a cool ride.

The clothing city which can accommodate more than 3000 merchants, except for a few stalls on the 2 floor, is throwing goods away. Other stalls are "people go to the shops empty".

According to the clothing city staff, today's new dynamic clothing city, there are only 1 floors of the 2 building and 2 dozen of the merchants.

"Last year when the opening ceremony was hot, but there were many problems, such as shops booth speculation."

The staff admitted, "during that time, the pfer price of a 10 square meter booth was fired to 280 thousand yuan, which is obviously abnormal. For this reason, the garment city began planning and adjusting the problems in October last year and will reopen in August 28th this year."

"In November last year, the market began to shut down the business operators. Until now, we have sold a lot of goods.

In May of this year, the clothing city informed me that I could temporarily dump goods on Building 2 and remove the inventory from my home, so as to reduce the pressure of some merchants.

In the cargo area of the garment city, Mr. Chang, who is hanging out clothes from a large and small clothing parcel, complained to reporters once again. "It is first to start business in a big way, and then to drastically shut down the business. This huge contrast can not be accepted by any merchant.

Many merchants who have done business in new businesses last year have now chosen to quit or return home.

2, the situation of relocation merchants is not optimistic.

Whether it is from Beijing to Langfang to move new business or to turn their clothing business to Yongqing or Baigou, this is undoubtedly a "re start" for businesses.

However, according to the reporter's visit, these "go out" businesses rarely have the same business as before.

In the 2 floor of the temporary cargo dump on the 2 floor of the new mobile lot, Mr. Zhu told reporters: "several of our merchants came to Langfang from the New World Trade Fair in Beijing.

In fact, the opening of the new mobile batch can be said to be very successful, but later we found that after the hot start of the opening period, the source of tourists basically came from the retail investors in Langfang, not to mention that the wholesale business was difficult to do, that is, retailers could not open a few days a day, and sometimes they did not open one day.

In addition, Mr. Zhang told reporters that many of the friends who made wholesale clothing business went to the professional market in Tianjin and Baoding.

Many of the merchants who have gone to Baigou have now withdrawn to Beijing to find another way out.

Besides, some businessmen who go to a business park in Tianjin are not very optimistic.

Mr. Zhang said, "although Baigou has specially opened up the clothing area for the market merchants who undertake Beijing, after all, Baigou is well-known in the bag and leather industry, and the clothing wholesale business is not good enough to do there. The passenger flow there is seldom directed against the clothing industry."

In his view, if a business circle does not form a corresponding business atmosphere, or there is no good and orderly development prospects, it is very difficult for businessmen to establish confidence, so merchants choose to evacuate also become a must.

In the 1 tier of Langfang new batch delivery area.

Mr. Hu, who has just finished a bucket of "Master Shifu", has not yet had time to eat. He has talked to reporters. In addition to re selecting business opportunities around Beijing, many Beijing businessmen have pferred their businesses to other business circles and markets in Beijing, and some of them have chosen the online mode of operation.

"The downstream customers of some businesses are relatively fixed, so some of these companies in the Beijing clothing wholesale market have some options to continue to maintain their own clothing business through e-commerce.

Because there are no fixed stalls, and they are not more sophisticated than e-commerce, so many business business is not as good as before. "

Mr. Hu said, "the business people who have moved out of our business are even worse than the original ones in Beijing.

Everyone's life is not so good. If I get better, I don't need to eat instant noodles here. "

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3, undertaking pfer requires stronger soft environment.

There are many business owners' doubts: the market in the undertaking area wants to do well in attracting investment, and the merchants who come to settle down want to do business well. But why the final result is that the market can not fire up, and the merchants do not have confidence.

The phenomenon of "fried shops" after last year's opening up and the subsequent closure of large businesses have caused great harm to many businessmen who want to do solid business. Therefore, we can see that there are some deficiencies in the management of the clothing city.

In addition, the logistics system here has not been sound, so that many foreign customers can not batch "go goods", which is also the reason why the garment city has been weak after opening.

Compared with the mature clothing trade circles such as Beijing Dahongmen and "moving batch", there is not only a certain commercial atmosphere, but also a lot of needs to be perfected in the management and operation.

Mr. Zhu said: "the new mobile batch has told us that it will reopen in August 28th this year, but now many businessmen have begun to doubt and wait and see. Many businessmen have decided to leave here and find another way out.

Clothing city's "first hot and cold" will not only make businessmen lose confidence, but also make the garment city badly hurt.

In fact, some businessmen said in an interview with reporters that when they chose to do business here, they valued the geographical location here.

In this regard, clothing city staff also believe that compared with Yongqing, Baigou and other places, Langfang new dynamic clothing city's geographical advantage is more obvious, not only high-speed rail, highway, and Beijing directly to Langfang inter city fast track will also be opened in recent years.

However, in fact, the hot new Langfang mobile group, which has a strong position, is still unable to avoid "flash in the pan" because of its lack of development potential.

However, for the future development prospects of the new mobile batch, the investment department staff is still full of expectations.

The preparatory work for the two phase of the garment city has been completed. The total construction area of the two phase project will reach 330 thousand square meters, and it will be put into operation in 2018. At that time, more businesses in Beijing can be admitted.

The staff introduced.

In contrast to the grand development plan of the new mobile group, it seems that it is hard for the new business operators to have confidence in the future of Hongmen clothing city, which has been greatly affected by previous market adjustments.

In response, some people in the industry said that the "first hot and cold" of the new batch and the readjustment of the market later brought a lot of negative effects to Langfang's new batch.

If we can not actively communicate with merchants, we can not adapt to the needs of the market and businesses in terms of management, operation and other soft environments. The new batch of new businesses reopened in August 28th will remain unknown.

As a market pfer place, besides hardware facilities, more efforts should be made in management, operation and market sources.

After all, without business, a good market can not keep businesses.