Department Store Shop Tide Again Hit Chengdu Business Pattern Accelerated Shuffle

Last month, Chengdu has been operating for 22 years.

The mall Hualian Commercial building closes and closed, which becomes Chengdu's department store

An example of new China.

Under the constraints of single business, old property and other hardware and software conditions, and

In the past few quarters, Chengdu has recorded the closure of department stores.

Jones Lang LaSalle's Chengdu market report released in the first half of 14 showed that due to the closure of several main stores in the first half of the year, including NOVO closing its stores in the Mixc, and Parkson supermarket closed its three stores in Chengdu international financial center, Chengdu Raffles square and new City Plaza, the vacancy rate of Chengdu high quality retail property rose 0.4% to 11.2% in the first half of the year.

Gao Li international data also showed that in the first half of the year, the average rent of the first floor of Chengdu's commercial property market decreased by 1.6% to 502 yuan per month, and the average rent in core and non core areas decreased by 3.1% and 0.9% respectively per month.

The main reason for the decrease in rents is that some of the owners with higher vacancy rates provide rent concessions to adjust the brand and tenant structure.

In fact, in recent years, more than ten department stores have closed in Chengdu: in 2013, the Guangzhou department store Chengdu store in Fuli Tianhui center; in June 2015, the rainbow mall in Chengdu was closed for less than two years.

In August 31, 2015, Chengdu the Mixc store was officially closed.

Among them, some of the old shopping malls suffered more impact.

Founded in 1998, Renhe Spring Department Store is the guide of high-end brand in Chengdu.

From the opening of the only more than 100 brands to the development, now has more than 500 high-end brands.

However, he sold his Dong shop and Guanghua store to chengshang group at a price of 2 billion 470 million yuan.

In addition, Moore's department stores closed earlier this year.

Zhu Jianhui, director of the research department of West China, believes that the dangerous department stores are facing the constraints of single business, old property and rigid lines. Consumers can not keep up with the fast changing consumer market.

Under the multiple impact of electricity supplier and one-stop shopping center, the pure retail business mode will inevitably encounter the predicament of losing popularity.

Not only that, in the second half of this year, Chengdu is expected to usher in a number of high-quality retail projects including Qingyang Wanda Plaza, but the investment possibility is still high.

At the same time, with the intensification of market competition, the trend of two level differentiation among projects is more and more obvious.

Xie Ling, managing director of Jones Lang LaSalle, Chengdu, said: "under the pressure of macroeconomic slowdown, the impact of e-commerce on physical retailing and the centralized supply of retail property, the property market will face more frequent brand or positioning adjustments.

Some shopping centers will introduce more restaurants, children, entertainment and services to attract customers.

In this case, how to introduce the right tenants and accurately locate the target customers while increasing the entry rate is the first factor they need to consider.

CB Richard Ellis believes that "retreat" + "tune" continues to be a quarterly key word.

This is also changing the business structure of Chengdu.

Before the luxury brand gathered Hong Zhao wall, the attractiveness of luxury brands continued to decline, some luxury brands frequently rent out, have moved to the new Tai Si Temple plate.

In the first half of the year, data released by World Bank Wei Lishi showed that in the second quarter, three brands that had opened flagship stores in IFS have withdrawn from the red wall plate, including the Burberry of Renheng land Plaza, RalphLauren and Chaumet of Mei Tian Tianyi store.

Statistics from Jones Lang LaSalle also showed that Gucci closed its store in Renhe Spring Department store, and Tiffany&Co. closed its store in Mei Mei department store.

Zhu Jianhui said: "in the first half of this year, the luxury rental brands frequently reported the news of rent withdrawal. After the rapid expansion of luxury brands in China's second tier cities, their business strategy has become increasingly prudent under the situation of tight economic environment, with more emphasis on intensive development.

IFS and Taigi introduced a large number of first-line brand flagship stores to divert the tourists to the red wall market. Therefore, many brands have adjusted strategies in a timely manner, integrated resources in the Ru shop, and shifted their focus to the boutique and flagship shops that are located in landmark projects.

In the future, the commercial location of Hongzhao wall will be constantly adjusted, and the brand combination should form a certain difference and complement with Hongxing Road - Tai CI Si plate.