Jinjiang International Shoes Textile City Platform Is Integrated Into The "Yiwu Core".

Yiwu, which also has decades of experience in professional market construction and operation, has become a powerful foreign aid for Jinjiang to create a new professional market for shoes spinning City.

As a "new engine" for promoting and serving the future development of Jinjiang shoe spinning industry, Jinjiang international shoe spinning City can not live up to the expectations of the industry.

However, the current shoe spinning

The environment is in a period of new formats and new trends. It is not easy for shoe spinning City to grasp accurately the development of the next few years.

To this end, the shoe spinning City is planning.

At that stage, it locked the eyes on Yiwu, which is next door to the province. As Jinjiang is a prosperous city of private economy, it also has decades of experience in building and operating specialized markets.

Finally, the shoe spinning City has fully introduced the "Yiwu reinforcements" in the aspects of planning, design, operation and management.

Transformation should be done on platforms.

Like Jinjiang, Yiwu, Zhejiang Province, is an early development of China's private economy. After decades of development, it has become a prosperous city of private economy.

And the two places also have a professional market. The difference is that the market in Jinjiang is more professional, mainly in shoes, clothing and textiles. Yiwu has created a comprehensive market of Yiwu small commodity city of China, and has spread to the whole world. Every year, nearly 500 thousand of buyers come to Yiwu from all over the world. Every day, nearly more than 2000 containers are sent from Yiwu to more than 200 countries and regions in the world.

However, the small commodity city of Yiwu is also facing the requirements of pformation and upgrading.

At the end of last year's Yiwu market pformation and upgrading, and the "Yiwu China Commodity City" brand development symposium, Zhu Min, chairman of Limited by Share Ltd, China's small commodity city group, said: "pformation is the way out for the commodity trading market, and the pformation of the market must be an article on the platform.", "the Zhejiang market is pformed into a commodity market."

He believes that in the era of the Internet, the nature of pactions remains unchanged regardless of the way in which pactions occur. Therefore, under all circumstances, we must consolidate and consolidate our commodity advantages rather than weaken and weaken them.

For the pformation direction of the physical market, Zhu Min believes that in the functional orientation, we should change from the trading center to the pricing center; in the content of development, we should develop towards branding, standardization and standardization; in the mode of cooperation, we must go together to "go out".

Take "going out" as an example. In recent years, Yiwu has launched a promotion conference in dozens of regions, including Osaka, Dubai, Jiangsu, Nantong and Heilongjiang, to promote Yiwu market and Yiwu commodities.

This is also the direction that shoe spinning City has always attached importance to since its planning and construction. Only last year's seventeenth China (Jinjiang) International Footwear Fair, the shoe spinning City promoted the strategic alliance between some excellent local brands and famous department stores, and helped local businesses expand their sales channels. After the shoe spinning City Project Office vigorously strives, the Chinese Department Store Association granted Jinjiang's "China's general merchandise Association direct mining base" under the premise of the basic situation of Jinjiang's overall manufacturing industry, and the "national retail channel service center" jointly formed by the shoe Textile City company and Beijing IBMG international business management group, also held the unveiling ceremony during the exhibition.

Yiwu's self evolution Road

At present, in order to satisfy the needs of enterprises and merchants to respond to new changes in the market environment, Yiwu China Commodity City has also embarked on a continuous "evolutionary road".

Logistics is an important element to ensure the normal circulation of the market. When the commodity is safe, fast, convenient and low cost, the vitality and competitiveness of the market will be strong.

According to the data in 2015, there are nearly 3000 kinds of logistics enterprises in Yiwu, including 134 express enterprises, more than 100 cross border e-commerce logistics enterprises, and four branches of world-famous four express companies and 18 well-known international shipping companies have set up branches or offices.

From 2011 to 2014, the export container of Yiwu China Commodity City increased by 13.8% annually. In 2014, domestic and cross border Express items averaged 750 thousand votes and 300 thousand votes respectively, ranking sixth and fourth in the country respectively.

The impact of the electricity supplier is a major challenge facing the real industry in recent years. Yiwu is no exception, but with the rapid popularization and rapid development, they constantly promote the integration of online and offline development, and further promote the prosperity and development of the market by innovating in the form of market organization.

Yiwu merchants of China Commodity City, all of them "suddenly change", run electricity suppliers, set up online channels, the government level has also built "business application cloud", "Yiwu purchase" and so on. Last year Yiwu started issuing "online business license".

Today, Yiwu has moved all about 1800000 commodities from the offline to the Internet, becoming the core resource of Yiwu's Internet market.

At the same time, there are also some supply chain platform enterprises in Yiwu. One is closely linked to consumption, one is tightly linked to the market, both creative products lead consumption, private customization guides production, commodity structure is constantly optimized, commodity brands are constantly upgrading, commodity credit is constantly strengthened, and efforts are made to integrate value chains with global integration and capital integration.

Similar to this way of self evolution, Yiwu China Commodity City has many others.

Seven functions to close the distance between buyers and sellers

Unlike Yiwu, China's Small Commodity City, Jinjiang's old shoes are hard to move towards the road of self upgrading due to the constraints of early planning and surrounding environment.

Therefore, Jinjiang takes the shoe spinning City as the starting point to re plan and build a new professional market, and this time, whether in planning or construction, the foresight concept is always carried out.

For this reason, the shoe spinning City has specially invited the Hangzhou architectural design and research company, which has participated in the design of Yiwu International Trade City and many other famous domestic markets, and has unique design concept to undertake the design work.

Huang Jian, chief architect of Hangzhou Architectural Design Research Co., Ltd., who presided over the design of shoes spinning City, said in an interview with reporters: "Zhejiang Yiwu commodity city is a production oriented park. Many of its products are mainly pferred from the field or other production areas. Shops are mainly displayed as products, and the demand for the shop area is not large.

But Jinjiang is mainly a display of leather, cloth and other commodities. The volume of raw materials and the capacity of vehicle carrying are large, not only for larger shops, but also for wide roads that can accommodate pportation vehicles.

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Through the comparison and reference of the two regional differences, the expert team led by Huang Jian thinks that to build a professional integrated platform, the Jinjiang international shoe spinning City should use a unique design concept, which is more scientific and humane than the market of the old shoes market. It needs to take full account of the convenience of traffic and make it easier for the merchants to discharge their vehicles.

"Solving the traffic jam of old shoes is the first problem to be solved in the architectural design of Jinjiang international shoe spinning.

For example, the traffic in the area is convenient, the municipal roads are accessible in all directions, and the overall density of the inner road network reaches 11km/km2. The proportion of the total land occupied by road land reaches 26.9%. The four main market is compact in design, and the buildings are connected through the wind and rain corridor. The two and above passenger flow can flow smoothly among the blocks without the barrier of roads, so that the basic service functions of the region can be conveniently acquired and the commercial value of the upper floors is enhanced.

Huang Jian said.

Similar design ideas are fully reflected in the shoe spinning City project.

Closer to the seller: first, product display and trading, the latest products and research results of Jinjiang footwear and garment enterprises are displayed and traded in real terms; two, information release, and strive to become an authoritative publishing organ of industry information; three, industry consultation, including various trade regulations, technical standards, and tax policies; four, supporting services, including hotel, finance, design, accounting and other supporting services; five, logistics and distribution, building a modern logistics platform, attracting a batch of modern logistics enterprises to enter the business; six, promoting the exhibition, building exhibition platform, helping enterprises to promote the latest products, carrying out information exchange and holding ordering meetings; seven is e-commerce, and copying a shoe spinning City on the Internet to seize the online shopping market. Ceng Jiaqing, member of the planning group of Jinjiang international shoes textile city planning office, told reporters that the shoe spinning City also planned seven major functions, so that businesses could get closer to the information and let buyers.

At the same time, in order to get the online and offline resources to get through, and combine the "tangible" and "invisible" markets better, the shoe spinning City will also strive to build the five major industrial centers: commodity and service trade center, logistics and financial service center, related industry promotion center, international brand cooperative center, and property facilities value-added center.

Fusion of Yiwu market concept

It is understood that the "Yiwu element" of the shoe spinning City project can be described as very strong. Besides the above design aspects, the shoe spinning City has also attracted a group of "Yiwu reinforcements" in the operation of investment promotion.

At present, Lin Zou, the general manager of Jinjiang international shoes Textile City Merchants Center, was once one of the founders and vice presidents of Yiwu small commodity city group in China. She participated in the construction of Yiwu commodity city of China and the operation after decades.

His accession has brought about the concept of operation of Yiwu China Commodity City.

In the eyes of Lin Zi, Yiwu's China Commodity City has four major business concepts, which is worth learning from Jinjiang's professional market.

From the point of view of market management, first of all, we must ensure the uniqueness of the professional market. The small commodity city of Yiwu has followed this principle after several times of overall relocation. This avoids the operation of two or more specialized markets, and disperses the due business flow, stream of people and capital chain, which not only causes real losses to merchants, but also is not conducive to the new market to play its due benefits.

Secondly, the key to the overall relocation is to make a comprehensive and comprehensive relocation plan, which will attract the protection of the old market enterprises and merchants to enter the new market.

In this regard, Lin believes that Jinjiang has done a good job. The government has done a lot of work in administrative measures and proper planning. It is also demonstrating and exploring various aspects of the trend of the old shoe market in the future.

In addition, the new market should be well classified.

This shoe city has adopted a very clear plan: the first floor leather, the two floor accessories, the third floor cloth and so on. Different categories of shoes and spun goods are very clear, so that customers can choose them with a definite object in mind.

Finally, the rise of a professional market needs long-term cultivation, and it should be ensured that its professional market in the central location of the region will flourish and expand to the cultivation and expansion of the surrounding industrial streets.

Old shoes have suffered losses in this respect, and the professional market and the shops around the shoe road have mixed up, which has weakened the effectiveness of the professional market.

The stones of other hills are the foundation for us to ascend.

Lin Zizhou said: "in the future, I and the shoe spun city operation company will use the experience and concept of these Yiwu Chinese Small Commodity City, combined with the actual situation of the Jinjiang shoe textile market, in the future operation, the overall promotion of the core competitiveness of the market."