Global Sports Shoes Market Report: The Market Will Reach US $95 Billion In 2025.
From basketball shoes, racing shoes to weekend style casual sports shoes, today's sports shoes are not only a rebellious choice for the millennials to escape from suits and ties, but even the parents of the Millennials.
Gym shoes
Demand is also rising.
Sports shoes have become an important fashion and luxury product. High tech or unique sneakers stand out in the market, and those launched.
Special Edition
"And"
Super limited money
"Sports brands tend to become the focus of social media topics for a while.
According to a new report released by Grand View Research, the global market for sports shoes is expected to exceed US $95 billion by the year 2025. Young people have always been an important group in sports shoes sales. As a loyal supporter of sportswear and street apparel, these two categories of clothing can be regarded as the two most important components of their daily wear.
The Sneakerness series of sports shoes 10 years ago was born in Zurich, Switzerland. It is the largest professional sports shoes exhibition in Europe. The Sneakerness sports shoes show attracted 45 thousand spectators in the first few stations in 2018 (including Amsterdam station, Paris station and London Station).
The Sneakerness Milan station, which was held in from October 6th to 7th, also came to Italy for the first time. In addition to being open to professionals in the fashion industry, it also opened the paid ticketing tickets for those who had a collection of rare shoes.
Sports shoes "agents" have always been the main characters of the Sneakerness sports shoes exhibition. The rare shoes they sell are queued up for more than an hour through official channels, and they are all brand new.
As a matter of fact, the shoes sold by these agents are limited in a limited number of stores, which are often sold out in a short period of time.
According to the statistics of the financial times in 2015, at that time, the sales volume of the limited edition sports shoes of the global sports shoes agents had reached about US $1 billion, and the sales volume has increased significantly in the three years from 2015 to now.
To a large extent, the prosperity of the sports shoes market has also benefited from the promotion of large groups and investment funds. With their help, sports shoe dealers, aggregated sales platforms and e-commerce platforms are steadily promoting standardization and scale of operation.
Founded in 2015, New York sports shoes and tide brand consignment trading platform Stadium Goods SoHo specializes in sports footwear, clothing and daily necessities. Besides selling products on online shopping websites, it also has a physical store in SoHo District of New York.
In January 2017, Stadium Goods won the first round of financing of over $4 million 600 thousand from Forerunner Ventures.
At the beginning of 2018, Stadium Goods was also obtained from China.
France luxury group
LVMH's venture capital firm LVMH Luxury Ventures's investment, Stadium Goods, in 2017, amounted to over $100 million in merchandise turnover, of which electricity business accounted for 90% of total sales.
Another new sports shoe mobile trading platform GOAT, also established in 2015, is dedicated to helping users find rare sports shoes and find new sports shoes.
Users can also sell sports shoes already owned by GOAT to earn money.
GOAT acquired $25 million in Accel lead in February 2017.
In February of this year, GOAT received $60 million from Index Ventures, and announced the completion of a merger with Flight Club, a sports shoe consignor.
The Detroit sports shoes trading platform StockX, founded in 2016, has the form of platform and commodity trading similar to that of the stock exchange. The registered products are first tendered and then sold to the highest bidder.
StockX completed $6 million in early 2017, including many celebrities such as AOL CEO Tim Armstrong and American famous rap singer Eminem.
From the product level, those rare rare classics and cooperative funds are the "best food" of the sports shoes retail market.
Although on their respective platforms, dealers set a starting price of about $50 for these shoes, but the final paction price can often reach three digits.
Some of the most popular styles include:
Nike Air Jordan classic engraving series;
Nike Air Max classic re engraving series, of which Air Jordan XXXIII will be available for sale in October 18, 2018;
American rappers Kanye West and Adidas launched cooperative Yeezy series;
OFF WHITE X Nike Air VaporMax cooperation series;
Louis Vuitton x Supreme cooperation series and so on.
Grand View Research further subdivides the sports shoes market into aerobic sports shoes, running shoes, walking shoes, hiking shoes and professional sports shoes.
Running shoes can be subdivided into training shoes, progressive running shoes, road running shoes, cross-country running shoes, track running shoes and racing shoes, and running shoes are always dominant in the sports shoes market because of their wide range of daily availability and wide range of price ranges.
With the technological innovation of fabrics and soles, the comfort and flexibility of hiking shoes have been continuously improving. Therefore, Grand View Research Research expects that the market segments of hiking shoes will grow steadily before 2025.
Professional sneakers can be further subdivided into baseball shoes according to the project.
Basketball shoes
Football shoes, ice shoes and golf shoes.
The sales volume of these sports shoes has strong regional characteristics. Baseball shoes, for example, account for the high popularity of baseball in the United States. In 2017, sales of baseball shoes in the United States accounted for more than 35% of the sales volume of American sports shoes.
At the gender level, the annual sales of men's sports shoes account for more than half of the sales of the global sports shoes Market in 2017. According to Grand View Research, the dominant position of men's shoes in sports shoes is expected to continue.
In addition, with the popularity of women's sports and the rise of some emerging markets, sales of women's sports shoes are gradually increasing.
Retail channel level, it is estimated that in 2017, the number of sports shoes sold through physical stores in the world exceeded 7 million pairs. Although the physical stores are still the main channel for the sale of sports shoes, the importance of e-commerce channels in the global scope has become increasingly prominent.
Especially in China, sales of sports shoes in the electricity supplier channel account for 23% of the sales volume of China's sports shoes Market in 2017, which is much higher than that of other countries.
In developed countries such as the United States, Britain and Germany, the electricity supplier channel will also become a stable source of income for sports shoes manufacturers before 2025.
And the growth momentum of sports shoes in the emerging countries such as India and China will also force sports shoe manufacturers to readjust their distribution strategies in these countries.
At the regional level, the North American region continued to dominate the global sports shoe market in 2017, with a market share of about 30%.
Given that consumers in the region are enthusiastic about sports, fitness and adventure, North America will continue to lead the global sports shoes market before 2025.
In 2017, the Asia Pacific region maintained the leading position in the sports shoes market, with a total shipment volume of 260 million pairs throughout the year. This trend will continue in the period from 2018 to 2025.
The advantages of the Asia Pacific region in sports shoes are mainly due to the large population base and low average selling price.
It is worth mentioning that the golden age of luxury sports shoes has quietly arrived.
Bain & Co. Bain consulting and Altagamma Italy Ltd.
Global luxury market monitoring report 2017
"Luxury industry companies are attracting more Y generation consumers by tailor-made strategies and investing in luxury Street apparel," he said.
Among them, the total business volume of luxury sports shoes increased by 10% in 2017, reaching 3 billion 500 million euros, and luxury goods such as Balenciaga, Louis Vuitton, Dolce&Gabbana and Gucci entered the field of sports shoes.
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