ME & CITY2019 Spring Summer Series Released To Show The Pformation Of Chinese Fashion Quality

ME&CITY, Shanghai, China

Released 2019 spring and summer series, and officially unveiled.

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ME&CITY2019 released in spring and summer

With the theme of China's original high-quality clothing, we will create an exquisite life experience that fits the contemporary new middle class's self character and create a voice for China's new "quality".

Today, the wave of consumption upgrading is prevailing. ME&CITY's move has a deeper strategic significance.

At the press conference, Mr. Zhou Chengjian, chairman of Metersbonwe group and founder of ME&CITY brand, said that in the past, our consumers were relatively impulsive, pursuing luxury on the one hand and seeking low price blindly.

Nowadays, under the influence of many factors such as consumption upgrading, more and more consumers begin to pursue parity while maintaining high quality.

For many garment enterprises, this is undoubtedly a brand new challenge.

However, this has provided new opportunities for ME&CITY.

ME&CITY aims at finding a balance between "fashion, quality and cost performance" in order to be more close to the ideal needs of contemporary consumers. Its products combine traditional Chinese craft, excellent production methods and design, and can be described as the masterpiece of "quality" made in China.

The 2019 spring and summer release of this ME&CITY is composed of two parts: the "Made in China" selection exhibition and the "magic mirror" show.

The "Made in China" selection exhibition brings together the representative products of China's new "quality" garment manufacturing process, with lighting and video, displaying its exquisite details and high-end raw materials through multiple mirrors.

The show shows the three series of ME & CITY 2019 spring and summer, and the combination of pparent LED large screen and mirror combination in T area to create a visual experience of combining reality with reality.

As Zhou Chengjian said, ME&CITY has been making efforts to upgrade China's consumption in the past few years, focusing on the national tide and the brand of China, giving full play to its biggest advantage.

Multivariate fashion quality cost-effective is the core goal pursued by ME&CITY, and is also its development strategy.

The ME&CITY spring and summer products are divided into three series:

The design concept is consistent with the elegant style, concise and realistic, and interprets the exquisite shape of different scenes in modern urban life.

Warm spring modern, elegant and exquisite - select high quality windbreaker, and reveal the extraordinary, waterproof and breathable high-end fabrics, smooth tailoring and profile, showing many occasions elegant; mid summer holidays, colorful and light.

Shirts and

Elegant and smooth, and brings fine and smooth touch.

The released clothing made large use of high quality raw materials such as Xinjiang long staple cotton, Heilongjiang Lanxi flax, Huzhou silk and so on, and overturned the obsolete and low cost old impression made in China.

The introduction of a large number of advanced manufacturing processes, ingenious three-dimensional tailoring, highlights each contour, bringing unique, exclusive Asian style modern dress.

In brand

At the same time, as a result of the overall upgrading of the brand, ME & CITY, with its innovative fluency tailoring and high quality fabric, makes the simplicity the highest form of sophistication, creating for all those who love life and beauty.

To make urban life more aesthetical and quality.

This magnificent 2019 spring and summer fashion show shows that ME&CITY is actively shouldering the historic mission of creating China's new quality and reshaping its brand influence. We expect that in the future, ME&CITY will make further efforts to create a new national brand legend.