WAL-MART Acquisition Underwear Business, Targeting The Global 60 Billion U.S. Market

WAL-MART, an old retail giant, has never stopped on the road of digital pformation.

According to foreign media reports,

But now

No specific paction has been disclosed.

Bare Necessities, headquartered in New Jersey, was founded in 1998, and now has 170 employees.

WAL-MART official said that the company will remain independent after its acquisition, and Bare Necessities co-founder and CEO Noah Wrubel will continue to operate with COO Bill Richardson.

It is understood that the products of Bare Necessities will be sold on Walmart.com and Jet.com. In the 2016 year of the year, WAL-MART bought Jet.com for more than 3 billion US dollars in order to develop online business.

Wrubel will also be responsible for the underwear category of Walmart.com and Jet.com.

WAL-MART has always been

One of the most active acquirers is no exception this year.

Last week, WAL-MART announced that it would buy ELOQUII, the big size women's clothing brand. Before that, it bought a grocery distribution service provider Cornershop for 2.25 billion dollars.

In addition, it has completed the largest M & a so far - buying India electricity supplier Flipkart for $16 billion.

In 2017, WAL-MART acquired brands such as ModCloth, Bonobos and Moosejaw.

According to a report by Zion Market Research,

It will reach US $60 billion in 2024, which is mainly due to the upsurge of DTC Directly, which is "Directly to Consumers (direct to consumers)", which sells products directly to consumers in the network. Because there are no distributors and distributors, brands can not set too high retail prices, thereby providing more inexpensive products. Meanwhile, the brand can pmit brand information more efficiently to collect customer purchase data.

WAL-MART said in its takeover statement that WAL-MART's acquisition strategy is "acquisition of leaders with expertise and subdivision, which can help improve customer experience". Bare Necessities meets WAL-MART's acquisition strategy.

But it is not difficult to understand that DTC wave is also one of the advantages behind it.

WAL-MART department store, Wal-Mart Store Inc (WalMart Inc.) (NYSE:WMT), is a worldwide chain enterprise in the US. It is the largest company in the world by turnover, and its controlling shareholder is the Walton family.

Headquartered in Benton Ville, Arkansas.

WAL-MART is mainly involved in the retail industry. It is the largest number of employees in the world. It ranks first among Fortune 500 world top 500 companies for the 5 consecutive year.

Wal-Mart Store Inc has 8500 stores in 15 countries around the world.

WAL-MART operates in 50 states and Puerto Rico.

WAL-MART mainly has four business modes: WAL-MART shopping plaza, Sam member store, WAL-MART store, WAL-MART community store, etc.