What Happens When Traditional Solar Terms Meet Fashion Icon?

JICHENG2019SS "dragon head" series is about to be released.

In February, two, the Dragon rose, the spring began, and everything revived.

In the north, two is known as "spring Dragon Festival" in February. On this day, we must pray for rain and pray for the busy spring ploughing season. In the south, in February, two is known as the "outing Festival". People swim in the suburbs in groups, and eat fresh and tender Shepherd's purse.

Regardless of the north and the south, two of the customs in February were flashed.

","

","

Key words.

Chinese original

Brand JICHENG takes this as a source of inspiration.

"

The concept and connotation of fashion design are introduced into fashion design.

In 2019 spring and summer

Release

A series of excellent tours for a fashion show.

Take the meaning of February two "dragon head" to reproduce the beauty of nature.

What is "dragon's head"? After the awakening of the insects, the universe gradually awakes from the deep sleep, while the dragon, as the head of all things in Chinese traditional culture, is the beginning of the rising of spring and the revival of vitality.

Therefore, "dragon head" represents the most beautiful and vivid beginning of the year.

This is precisely the message that JICHENG2019SS Longcheng series is eager to convey: in the modern technology of life and technology of data, we return to "men's farming and weaving" with the ingenuity of the language and design of the clothes. Naturally, we follow the trend of the season and look forward to the harvest of the harvest with unparalleled anticipation. This leads people to rediscover the laws of the world, the seasons and the seasons, and to understand the solemnity and beauty of nature.

It is learnt that the JICHENG2019SS "dragon head" series uses innovative dragon fins and Dragon Wings, which embodies the artisan spirit of manual temperature through a wealth of process techniques.

In terms of materials, the "dragon head" series upholds the characteristics of natural materials and presents them with beautiful colors. It combines bold Chinese elements totem with traditional techniques and echoes each other, presenting a beautiful scene like awakening of everything when the Dragon rises.

Combining high resolution details with traditional handwork to demonstrate urban style

"Dragon Rising", on the one hand, inherited the cultural value of the twenty-four solar terms "intangible cultural heritage". On the one hand, it linked the simple philosophy and world outlook of heaven and earth, natural circulation.

Why did JICHENG19 choose "dragon head" as the theme in spring and summer? This is closely related to the brand founder, design director Ji Cheng's inheritance and innovation of Chinese traditional culture, and his love for beautiful things in nature.

Kyrgyzstan always used "subversive way to interpret China in her own eyes". Her designs often subvert Chinese traditional style, and blend Chinese elements with elegance and hippies. They are good at interpreting the meaning of Chinese elements with the western form of "cut", creating a "very Chinese" and "unconventional" artistic conception.

Not only is the upcoming 2019 spring summer "Dragon Rising" series, but every series of Ji Cheng's design insists on drawing inspiration from Chinese culture and natural imagery, such as extracting the tail of Phoenix, the facial makeup of Peking Opera, the tail of goldfish and other elements. Combined with its own original understanding, it presents the details of the decoration, lines, modeling and other details in clothing, and combines the finer details, the traditional manual and the low luxurious urban style, and implements "warm and exquisite pragmatism".

Shining stars in Shanghai Fashion Week

What surprises and moves will JICHENG19SS dragon head up series bring to fashion lovers? The answer is about to be announced.

The JICHENG19SS dragon head series will be released in October 17th at Xintai Tiantai Pinghu park. It shows the cultural implication and natural strength of "Dragon Rising" with the fashionable language and design ingenuity.

The JICHENG19 spring and summer release is worth looking forward to, as well as the starry star lineup.

It is reported that the famous dancer Venus, the big hit drama "such as Yi Chuan" in the plation of the "heart of the heart" corner of the Chen Xiao, well-known actor Liu Tingyu, the popularity of Xiao Sheng Sun Jian and so on will show up in the show to cheer; small fresh meat Zhang Hansheng will return again after three years later, the interpretation of "dragon head" series.

It is worth looking forward to this big show will release the "golden big class by Ji cheng series", this is the first time Venus lady and JICHENG jointly design, launched the Qipao joint name.

"The brocade is beautiful and elegant, the spring breeze flows the willows and is enchanting."

JICHENG has always insisted on Integrating Chinese elements into costume design. Venus lady is a fan of cheongsam.

It is based on the mutual love between Chinese and traditional costumes that JICHENG and Venus will jointly bring cheongsam to the show, and will continue to cooperate in depth to promote cheongsam's fashion culture.

Venus is in the JICHENG2018 bird show series.

Zhang Hansheng for JICHENG2016FW mountain animal series Disney cooperation limited money show

In Chen Xiaoyun, the actor of "Yi Yi Chuan"

Let's look forward to JICHENG2019SS's "dragon head" series.

There is a natural whirlwind.