Making Shoes With Three Hearts: The Secret Behind AOKANG'S National Men'S Shoes

In September 8th this year, AOKANG wisdom store in Yongjia thousand stone ushered in a special guest. On the same day, the shop door was full of white licence official cars, and nearby residents were asking what the big guys came after. Originally, Thabane, the Prime Minister of the African kingdom of Lesotho, who was invited to China to attend the Sino African Cooperation Forum, was also meeting with state leaders for two days before Thabane came to Wen. One of his itinerary was to bring family members together to buy shoes at AOKANG store. In less than two hours, Thabane and his crew bought 21 pairs of shoes, and the prime minister himself experienced AOKANG's customized C2M service this year, bringing the "private order" home.

Wenzhou, known as the Chinese shoe capital, has many well-known trademarks in the Chinese shoe industry. What magic power does AOKANG shoes possess? Following the development story of AOKANG, it is easy to find its genes that focus on products and create shoes with ingenuity. Three hearts for thirty years, thirty years for a pair of shoes.

The heart of quality from three fires

Anyone who has visited AOKANG will know that the development of AOKANG's business is started with three fires.

In 1987, the burning of Wenzhou shoes in Hangzhou's Wulin gate had a great impact on Wang Zhentao, who had just started selling shoes. The fire not only burned off his first pot of gold, but also destroyed the credibility of the "Wenzhou leather shoes" in the hearts of the whole nation. "Wenzhou leather shoes" were equal to "inferior shoes" and were rejected by all the shops. At the time, Wenzhou leather shoes manufacturers changed their flag to change their flag, using Shanghai or Guangzhou brand. But Wang Zhentao contraven the situation and set up the Yongjia Olin shoe factory (the predecessor of AOKANG) with the thirty thousand yuan raised, and set up the market with quality, aiming at making the name of Wenzhou shoe leather shame.

"What can Wenzhou people do if they don't even do their shoes well?" when everyone laughed at Wang Zhentao, he kept his mind firmly, "people can be defeated, but can't be knocked down, Wenzhou leather shoes are the same." Wang Zhentao thought so, and did so, he invited the best master, began to elaborate shoes, the accumulation of word of mouth of the year. AOKANG leather shoes are becoming more and more popular because of their good quality and fashionable style. Finally, in December 15, 1999, at the same location, Hangzhou's Wulin gate square, Wang Zhentao lit the first fire in the history of AOKANG, "the fire of shame". 2000 pairs of fake Wenzhou shoes were burned. "This fire not only dispels the dark clouds that once shrouded in the" made in Wenzhou ", but also lets Wenzhou brand begin to show its edge in the whole country. Looking back on the fire for 99 years, Wang Zhentao was still excited.

After years of development, the original Olin shoe factory has developed into a national brand worth 19 billion 813 million today. Men's Shoes Brand AOKANG. During this period, AOKANG never forgot its original intention. In 2007, AOKANG issued a letter of integrity and a strong brand proposal, and ignited second "good faith fire" in the same place, casting the credit in Hangzhou Wulin Square. Entrust the enterprise to the staff, the social integrity, the conscience shoe, creates the conscience product. Ten years later, in 2016, AOKANG ignited third fires in the history of Guizhou - the fire of conscience. Wake up AOKANG people always bear in mind the sense of social responsibility and mission, create the ultimate soul product, let AOKANG go further. Three, burn the corporate culture of "quality", "integrity" and "conscience", so that the spirit of craftsmen has a long history in AOKANG, so that every AOKANG person has formed the value of craftsman spirit.

A real "craftsman's heart" with shoes

"Brand is hard won, and we must strive for perfection if we want to do it." Wang Zhentao has repeatedly said, "through my own hands, starting from the details, every bit of the brand of AOKANG, the idea of the footwear industry in Wenzhou is deeply embedded in the hearts of consumers, so that consumers can trust AOKANG and be loyal to AOKANG." In the history of AOKANG's development, there has been a story of 8 middle and senior managers who have been fired in the industry. The reason is the more than 500 new products produced by the 8 people in their branch offices. Women's Shoes They were rejected by the company's quality management when they entered the warehouse. Quality is the life of a product, and the irresponsibility for the quality of shoes is a betrayal of consumers. Finally, the 8 men were relieved of their duties, and the leather shoes that were not up to standard were destroyed.

Similar stories also appear in another business. At that time, more than 100 pairs of labels were not qualified. shoes The shoes are cut off, and the shoes themselves do not have any quality problems. cut shoes The staff were also the employees who made these shoes, some of them shed tears because of heartache. And Wang Zhentao said: "this small logo also represents a quality, an image. If we let go this time, then we will commit it next time, so our quality will not be guaranteed."

There are many other stories like "truth" in AOKANG. Behind the story are AOKANG's insistence on product quality.

A good brand is the most important intangible asset of an enterprise. It takes us a month to open a shop. It takes a year to build a factory. But if we want to create a respectable brand, we will need decades of efforts and a hundred years of unremitting efforts. This is a systematic and Centennial project and a gradual process. Wang Zhentao said.

The heart of wisdom for the progress of mankind

Entering the AOKANG headquarters in Yongjia, the slogan "service for human progress" is coming into view. A building before this huge slogan is officially recognized as "the national industrial design center" by the Ministry of industry of the State Council. AOKANG shoes Science and Technology Research Institute. In response to the strategic layout of the national level made by the CPC Central Committee, "made in China 2025", AOKANG implanted technology into products, and constantly improved the level of production automation and intelligence, introduced automatic scanning cutting machines, and applied intelligent production lines to build smart factories.

In recent years, AOKANG's "comfortable and penetrating" series of products has solved the problem of tightness and breathability of leather shoes, which has been able to ventilate and waterproof. To create a good pair of shoes for consumers and solve the problem of wearing shoes, AOKANG set up a dedicated R & D team and invested a lot of manpower and material resources, and developed AOKANG GPS positioning shoes, step shoes, shock absorbing shoes and other functional shoes. Every year, more than 100 invention patents were obtained. AOKANG's shoes technology has always been in the forefront of the industry.

The C2M custom service officially launched in early 2018 has been gradually spreading in the market. After ten years of research and development of the foot type measuring instrument, the Prime Minister of Lesotho has bought a shoe to buy a shoe. Standing on the measuring instrument, finding the right position, and less than a minute, each customer's foot type 3D data is displayed on the screen. Through cloud computing and big data analysis, the data generated by the system is sent back to the factory for customized production, so that customers have their own "private custom".

"There is no secret to making shoes, but there is technology." Wang Zhentao said. It is also the "heart of wisdom" that has enabled AOKANG to embrace technology and new thinking. In the past thirty years, it has been walking in the forefront of the industry, making a good pair of shoes for consumers, and providing new blood and new kinetic energy for China's private economy.