Balbala Balabala Brings Semir Brand'S Children'S Brand Cluster To 2018CHIC Exhibition.

After the opening of the second child policy in China, the potential of the children's industry has been further released.

At the same time, the multi brand operation mode of Semir clothing has become more mature in the operation of its children's board. Whether it is the main brand Balabala or the new brand Marcolor, Mongdodo, Hey junior, etc., all kinds of advanced performance have been continuously loved by the new generation of consumers.

The wide recognition from consumers and industry is inseparable from the importance and research of these brands on the growth needs and upgrading of children, providing more professional, fashionable and high-quality products, services and brand experience for children and parents.

At the exhibition site,

The four brands were displayed with their brand image and new product mix. On the same day, many professional audiences and industry leaders have come to observe.

Du Yuzhou, the former chairman of China Textile Industry Federation, and Chen Dapeng, executive vice president of China clothing association, and other leaders, made a special trip to Balabala for a visit.

During the period, President Du and Chen, after understanding a series of market positioning, product characteristics and a series of actions on children's public welfare, recognized the brand development of several children's wear brands. They expressed high recognition of the brand's development, and hoped that while the brand was developing vigorously, they would continue to contribute more to the healthy growth of children and assume greater social responsibilities.

Subsequently, Feng Dehu, President of the China Textile Construction Institute, also came to the exhibition area, and made an in-depth understanding of the brand, especially in terms of product fabric and material quality.

In the process, President Feng expressed his strong interest and affirmation for the application of brand in organic cotton and the concern for children's safety and health.

At the same time, Balabala successfully entered the CHIC2018 (spring) awards ceremony of the China International Clothing and accessories fair, and won the "Marketing Award" title. This is not only the recognition of the brand inside and outside the industry, but also the new mission of Balabala, which fits the current market demand and is closer to the new generation of family, showing the value of the brand to more users.

Balabala CHIC exhibition highlights

In line with the current consumption trend of shopping in all directions, Balabala develops a series of professional and fashionable one-stop products to meet the living needs of 0-14 year olds in clothing, shoes, accessories and various scenes.

In the store experience, Balabala knows better about the new generation of consumers.

In this exhibition, we have the latest interactive device, so we can listen to a pop concert and enjoy the double experience of shopping and entertainment.

Mongdodo presents the 2018 spring and summer new products with the scene of the modeling studio. It provides a one-stop Fashion Center for children to explore and find the most suitable match for them.

Marcolor has created a warm and comfortable space for children with various new products. It embodies the idea of "the advocate of happy life for children" and delivers "companionship and happiness" to every baby.

Hey junior focuses on the campus customization of cultural heritage. It is committed to building customized high quality student suits and decorating children's campus life.

Driven by the escalation of consumption, the 85 generation and the post-90s generation of fashionable young generation have become the main force of consumption, and their consumption trends tend to be younger.

As the main clothing brand of Semir clothing, Balabala has always been adhering to the "user centered" approach and actively perceives the changes of consumers at the moment, taking the initiative to combine with the authoritative research institutions in the industry to conduct in-depth research and exploration of the new generation of consumers.

On the insight of the new generation of consumer cave values and lifestyles and needs, the brand takes children's life and experience as the primary consideration, and puts forward the value concept of "insisting on building children's lifestyle brands with children's clothing as the core", and integrates and optimizes and upgrades all aspects of product development, channel layout, service experience, and constantly improves brand awareness and reputation.

With the change of the public concept, the family in the new era pays special attention to the children's personal aesthetic exploration.

In order to respond to this change in values, Balabala, based on the pursuit of quality, has gained the latest international trend of inspiration by integrating with authoritative and fashion information agencies at home and abroad, and integrated into the children's lifestyle, designing and producing a variety of popular one-stop products suitable for children.

At the same time, brand continues to enhance the image of terminal stores, innovate and optimize store shopping system, and support consumers' more pleasant and convenient shopping experience with fashionable channels.

This series of upgrading measures meets the fashionable consumption new ideas, and has established good interaction with the new generation of consumers after 85 and 90, and has been recognized and praised by them.

Balabala has not only made good progress in the domestic market, but also focused on the layout of the international market, and has opened stores in several countries and regions.

Semir apparel invested HK $100 million to set up Hongkong Semir International Trade Co., Ltd., which will further promote the internationalization process of Barbara brand.

At the exhibition site, Balabala, marcolor, Mongdodo and Hey Junior four brands show their brand image and new product mix in the form of joint exhibition, which fully demonstrates the operation mode of Semir clothing in the development of multi brand strategy in children's plate.