Forum On New Development, New Retail And New Intelligence -- The Forum On China'S Home Textiles Influence Is A Success.

The home textile industry is closely related to people's life. The new development of today is closely related to the new expectations of the people for a better life.

2018 is the "opening year" for comprehensively implementing the nineteen spirit of the Communist Party of China. It is also the year of hope for China's textile industry to win a "new starting point", move towards "a new height" and create a "new situation".

At present, the operation and market of China's home textile industry is on the rise, and the situation of the industry and enterprises is stable.

Industrial clusters and brand enterprises are constantly upgrading and upgrading. That is why innovation and entrepreneurship are particularly important.

On the afternoon of March 14th, "new development, new retail, new intelligence, China's home textile influence forum" was held in Shanghai National Convention and Exhibition Center.

Guided by the China Household Textile Industry Association, the event is co sponsored by China Textile Magazine, home textile age magazine and China Textile Industry Federation media center. In order to better cultivate local brands and enhance the discourse power of Chinese textile industry entrepreneurs, the aim is to promote the positive energy of "inheriting the craftsmanship and Seiko manufacturing" in the home textile industry, and advocate the spirit of perseverance and innovation.

Yang Donghui, former vice president of China Textile Industry Federation, former chairman of China Household Textile Industry Association, Yang Jun, executive vice president of China Textile Industry Management Association, Xu Hong, editor in chief of China Textile Magazine, Zhu Cheng, chairman of Jiangsu Chuan Cheng Garments Co., Ltd., Liu Yiqiang, deputy general manager of Suzhou joat Special Electronics Technology Co., Ltd., China general manager of domestic textile network, Dan Pengfei and other leaders, well-known experts and representatives of home textile enterprises, buyers, agents and mainstream media representatives attended the meeting.

The meeting was presided over by Wei Lin, director of the media center of China Textile Industry Federation.

First of all, Yang Donghui, former vice chairman of the China Federation of textile industry and former chairman of the China Household Textile Industry Association, said in his speech that the home textile industry is closely related to people's life. The new development of the new textile industry should also be closely related to the new expectations of the people for a better life. "New retail" is included in a new channel of greater scope. Nowadays, there are not only wired lines, but also various forms such as micro businesses and micro suppliers, which requires enterprises to broaden their horizons and adapt the new marketing mode to the new format. "New intelligence" is changing at any time and everywhere, and the intellectualization of home textiles needs to run through production, circulation and consumption.

In 2017, the home textile industry grew steadily.

In 2018, the home textile industry is standing on a new starting point. The journey of a thousand miles begins with a single step. How to constantly adapt to the changing market demand and adjust the business ideas and achieve steady development from the three "new" angles of this topic are all issues that our home textile enterprises should go deep into.

Yang Jun, executive vice president of China Textile Industry Management Association, said in his speech that 2018 is the "opening year" for comprehensively implementing the nineteen spirit of the Communist Party of China.

This year will also become the year of hope for the cause of China's textile industry to win a "new starting point", move towards "a new height" and create a "new situation".

The new changes put forward new requirements for the quality of the development of the industry, not only to enhance environmental protection in an all-round way to promote sustainable development, but also to promote the "intelligent manufacturing" process combined with the goals and tasks put forward in "China made 2025". The productivity system of the Chinese textile industry is undergoing a comprehensive upgrading, and the competitive advantage of the Chinese textile industry is changing from quantity to quality. The Internet of things technology, sensors and intelligent manufacturing technology are developing rapidly. Data has become an important resource, the value of textile materials has been continuously improved, and the performance, function, cost performance, availability, economy and environmental protection have been continuously improved.

Home textile industry as an important part of the textile industry, from upstream fabric to terminal channel sales, the new era has put forward new requirements. Next, home textile enterprises will focus on hot spots in three aspects: consumption, mode and technology. Intelligence, new retail and quality will become the development key words of the home textile industry.

New retail in social economy

Zhu Cheng, chairman of Jiangsu Chuan Cheng Garments Co., Ltd., delivered a keynote speech on "new retail in social economy".

Zhu Cheng analyzed in a simple way, in the mobile Internet age, he needs to have enough group of fish. If he wants to become a big fish to lead a group of fish, he must have the ability and method to gather these small fish together.

"Micro business + Chain + electricity supplier" = social business, this new mode should be one step at a time.

Zhu Cheng believes that the essence of social business is the upgrading of consumer demand centered on people.

It is the best time to seize these opportunities in the draught of the times.

Enterprises should analyze what their fist products are, what is the core value, and then sell these products and values to the corresponding consumer groups.

This is the power of social drive and pformation, and it is also the most powerful practical force at present.

Challenges and opportunities of smart home textile manufacturing in China

Liu Yiqiang, deputy general manager of Suzhou Jones Electronic Technology Co., Ltd., made a keynote speech on "China home textile intelligent manufacturing challenge and opportunity".

From the changing course of economy and international society and the development history of industry 4, Liu Yiqiang analyzed the production mode and profit mode of flexible production.

At the same time, it introduces the order management, equipment management and production management details of the intelligent factory, and shares the research and development achievements of machine substitutions, and the pformation of the actual benefits of the current directional development cases.

From "manufacturing" to "intelligent manufacturing", from theoretical guidance to enterprise examples, Liu Yiqiang gives experience sharing with differentiated personalized value.

Subsequently, the 2018 annual "China home textile home brand media influence Award" and the "China home textile home industry intelligent equipment best brand award" award list were announced.

This award has lasted for a year from the establishment, the investigation, the primary election to the final evaluation. It has gone through a thorough investigation in the market. It has comprehensively investigated the representative brand of Chinese textile. Under the guidance of a set of scientific and rigorous index system, under the supervision of the professional jury composed of the association, the experts inside and outside the industry, and more than 50 industry media and fashion media, it has scored a comprehensive score from the brand publicity and social influence, consumption preference and so on, and finally selected 25 awarding enterprises.

Among them, won the "China home textile home brand media influence Award" is the 23.

These enterprises, with their unique advantages, have won their honor.

They are: Luo Lai home textiles, Bo Yang home textile, red bean home textiles, fuanna home textiles, Lan Siyu home textiles, violet home textiles, baoran home textiles, blue platinum home textiles, golden sun home textiles, Datang home textiles, north polar home textiles, dream LAN home textiles, silk, Muji, leading household textiles, Matt towel, Futian towel, Sanli towel, Yong Liang towel, jellias towel, Gaoyang commerce city and biography home.

The 23 companies can win this award, not only for brand marketing and publicity for many years, but also for the recognition and consumption of their products.

In addition, the high quality development of the industry is inseparable from the scientific and technological innovation of intelligent equipment.

Intelligence, information and digitalization will be the inevitable trend of the development of textile industry in the future. It is an important pushing force for the industry to realize the new orientation of "technology, fashion and green" and pformation and upgrading.

This time, through the media comprehensive review, we selected 2 "best brand award" enterprises in China's home textile industry, namely, TPET, Saint Ruth.

New era, new journey, new action.

I believe that "new development, new retail, new intelligence" - the forum of China's home textiles influence is just a new starting point for building a beautiful home. Let's take this opportunity to open new brilliance along the pace of innovation.