Seven Wolves Suspected "Bypass" Investment In Real Estate

In order to expand business and highlight brand advantages, major brands

Among them, the seven wolves, after raising funds in 2007, put forward a 1 billion 800 million yuan additional project at the end of last year, which is intended to invest in the construction of "marketing network optimization project".

Wu Xingqun, a seven wolf manager, said that buying property is mainly to occupy the initiative. If rent is not bought, then the initiative of renting is not in its own hands. If it can not be rented, it will not be grasped.

Investment shops are not seven wolves, but reporters found seven wolf's way of investing in exclusive stores and others.

According to insiders, it is unlikely that the seven wolves will buy the whole building shops to invest in the same brand, and their investment property tends to be greater.

Tendency to invest in real estate

In recent years, seven wolves, YOUNGOR, news birds and other listed companies have launched to buy shops.

According to Xiong Xiaokun, a researcher at CIC light industry, he told reporters: "brand clothing enterprises usually sell products by means of franchised stores, agents and ordinary dealers. Franchised stores are one of the mainstream ways of brand clothing sales.

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Xiong Xiaokun said that for brand clothing, it is important to maintain products.

"Some brands of clothing companies spend money to buy shops actually take into account the rising rent problem, and the purchase of shops can also increase their fixed assets, and from the perspective of real estate appreciation, there are also some advantages, but this will undoubtedly increase the financial pressure for enterprises with weaker financial strength.

"CIC consultant light industry researcher Xiong Xiaokun said so.

The money needed to buy property in the business circle is enormous, but the seven wolves listed companies can go through the stock market.

Looking back on history, the seven wolves once issued 22 million 850 thousand shares of Renminbi common stock (A shares) to the public in October 2007, and the net proceeds were RMB 584 million 815 thousand and 600 yuan.

It is understood that the original plan for raising funds was used in the "sales network upgrading project".

The total planned investment is 844 million 580 thousand yuan, and the plan is to raise 584 million 815 thousand and 600 yuan.

In addition, in November 8, 2011, seven wolves again released a "non-public offering plan", said to be raised.

For the seven wolf's frequent purchase of property, people in the industry questioned its tendency to invest in real estate.

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234 million yuan investment is still being digested.

In March 10th of this year, seven wolves released the "state gold".

The announcement showed that seven wolves issued 22 million 850 thousand shares of Renminbi common stock (A shares) to the public in October 2007, and the net proceeds were RMB 584 million 815 thousand and 600 yuan.

The sponsor's verification report shows that the company has purchased 16 shops by raising funds.

In order to check the use of these 16 properties, the seven wolves sponsor agencies visited and checked 8 shops on the spot, and gave testimony to other store agents or franchisees, and conducted investigation and evidence collection on their actual operation status and so on.

According to the announcement, as of September 30, 2011, 7 of the 16 properties had opened seven wolf stores, and another 8 properties were part of the seven wolf store.

Seven wolves in Nantong, Huizhou and Hunan have more than one shop, for the overall purchase or the overall auction, only the first floor shops suitable for the seven wolf store.

In this way, besides the first floor store, the upstairs and basement rooms can only be regarded as small warehouses, offices or workers' dormitories. Besides, there are also shops that are rented by the company.

In fact, the possibility of buying the whole building shops to invest in the same brand is unlikely. This is because brand publicity emphasizes the market coverage, which requires wide distribution and active inside several important business circles, so its investment property tends to be greater.

"Analysis of the industry.

In this regard, Wu Xingqun, a seven wolf manager, explained that when establishing a specialty store, it also needs small warehouses and other supporting facilities.

The above industry people said: "the purchase of shops need to consider the proportion of the cost and benefit of the relationship, at the same time need to consider the store itself, the surrounding environment, competition and other issues, so not only to achieve the effect of publicity brand, but also to improve the sales performance of products, if most of the stores are idle is a waste of resources.

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The announcement shows that the seven wolves purchased the shops in Xiangfan Wanda Plaza and Hefei Wanda Plaza are adjacent to many shops. As the business circle has not yet fully developed and mature, the seven wolves indicated that the pitional stage would use the form of external rental of the shops.

By calculating statistics, the original value of the above 9 parts of the property store and the rental shop is 234 million yuan.