Domestic Shoe Enterprises Want To Enhance Core Competitiveness Of The Industry With Technological Innovation And Seize The Market.

December 23rd, domestic

In recent years, the labor intensive industry cost rising trend is very obvious, the cost price increase has caused tremendous pressure to the footwear export enterprises, but in the face of foreign purchasers, China's shoe-making enterprises lack the weight to raise prices.

As one of the links in the production of footwear products, the pricing power of China's manufacturing industry is very limited.

Therefore, enterprises urgently need to break through the dilemma through technological innovation.

Promoting core competitiveness of industry with technological innovation

By increasing research and development efforts, Putian Rui Hong Shoes Co., Ltd. has independently developed shoes that can be breathed, and has introduced the "JAKA" shock absorption system from Taiwan to produce new varieties with slow shock function. The core competitiveness of the industry has been enhanced by technological innovation, and the export growth has been strongly promoted, and the product structure is constantly developing in the middle and high grade and high added value direction.

According to statistics, the traditional markets such as Europe and the United States are showing a strong purchasing power.

From 1 to November this year, the 35434 batch of footwear products exported to the United States in Putian reached 1 billion 103 million US dollars, an increase of 27.3% and 34.4% compared with the same period last year. The 9524 products exported to the EU were worth 9524 US dollars, with a value of 254 million US dollars, an increase of 32.3% and 38.8% compared with the same period last year. The export value to Europe and the United States reached US $1 billion 357 million, accounting for the total value of export value, and the growth rate of exports to developed countries exceeded the total export growth.

In the successful shoe-making enterprises, a number of shoe enterprises with technology as the core have emerged. They are fully equipped to cater for the development of the footwear industry and the challenges of technological innovation.

Among them, Hengda Group took the lead in combining the direction of national economic pformation, and successfully integrated technological innovation into the development of enterprises. The "seamless leather adhesive technology" invented by the company has played a positive role in environmental protection and resource conservation, and has achieved leaping development.

It is understood that this shoemaking technology not only saves raw materials and reduces costs, but also reduces the environmental impact of global ammonia, nitrous oxide, nitrogen and methane and other gases.

Because of its huge economic and environmental benefits, the "seamless adhesive technology for leather" is worthy of the glory of national invention patents.

Produce low carbon products and strive to become green leader

Combined with the current situation, low carbon has become a major theme of corporate propaganda.

Some socially responsible Jinjiang footwear enterprises are constantly exploring the road of "low carbon". The wise shoe dealers see that the development mode of destroying the living environment is suicide type development. Many enterprises begin to develop new products with new technologies, among which new green products are the majority.

There is no doubt that "low carbon" is playing an important role in accelerating the pformation of the mode of economic development and the great proposition of sustainable development to the urgent need for the pformation and development of the footwear industry as a whole. For Jinjiang shoemaking enterprises, low carbon is both an opportunity and a challenge.

Many shoe brand enterprises have made great achievements in this field. Their low carbon products R & D level is at the top level in China. At the twelfth China (Jinjiang) International Footwear Expo, many exhibitors brought high-efficiency, energy saving and environmental protection shoe making equipment. These equipments have the characteristics of energy saving and environmental protection in the main processes such as bleaching, dyeing, printing and finishing.

{page_break}

Focus on R & D and improve viability

In the foreign brands, ADI Nike pays special attention to R & D.

Nike has more than 40 years of history. Since 1995, Nike has spent $50 million a year on R & D and product development costs. It has studied products from many aspects such as biomechanics, engineering technology, industrial design, chemistry and physiology.

In the process of product design, a large number of detailed monitoring data can help Nike improve product performance.

For example, the data of Nike laboratories clearly record the differences between the basketball players Jordan and Barkley who have to bear the pressure on their feet when they are landing because of the difference between the two players' jumping ability and landing mode.

Nike also attaches great importance to the feedback of consumers' information. On the one hand, it helps to understand consumer preferences and grasp market changes; on the other hand, it also helps the R & D personnel to improve product performance.

When small and medium sized shoe enterprises enter the market, they must be built on the element of technological content.

Nowadays, the appearance and appearance of consumers not only need to be personalized, but also essential.

One of the key words that can not be evade is technological content. Technology is more worshiping than appearance.

Obviously, technological innovation, while promoting industrial progress, also determines the brand competition pattern of an industry.

The core of modern enterprise competition is technological competition. Only by relying on technological innovation can enterprises upgrade continuously.

If enterprises want to continue to grow and expand, they must work hard at their own initiative, and the most effective way is to innovate and change "made in China" into "created in China".