Italy Interest Survey: Chinese Consumers Wear Shoes Grade

The entire research visit includes 7 questions. Although the respondents' answers are different, they can generally be summarized as follows:

Chinese consumers believe that shoes are very important for the whole dress, whether they are fashions or non fashionable people. The importance of brand and fashion shoes is two major changes in the Chinese consumer concept. The answer is mostly about luxury brands. In my observation, the French luxury brand Christian Louboutin is being pursued enthusiastically in China, though it may be expensive to spend your entire month's salary. It is important to have a good look, but comfort is also a key word that must be considered. Respondents' answers were varied as to how to define sexy and how to define feminine design.

Question 1: what is the importance of shoes in the whole dress?

Catwalk: shoes are the criteria for judging a person's taste, especially for men.

Xiao Nini: my dress starts with shoes.

Erica Ji: for fashion people, it's very important. Shoes can be dressed differently.

Winnie Gao: for Chinese women, shoes are not particularly important. They pay more attention to make-up, handbags and jewelry. Shoes have not entered the fashion catalogue of Chinese men. Even though some people appreciate good shoes, it is hard to find them.

Eric Yeung: clothes can make men become golden Buddha. The image of appearance can not be ignored.

Yoanna Wan Yao: for people who are not fashionable, shoes are comfortable and suitable for business and leisure needs. If they look good, they will be better.

Susanna Ting: shoes and clothes are equally important, whether they are fashions.

Ocean Lu: Chinese men think shoes are more important than clothes.

Ameersing Luximon: for Chinese fashion people, they prefer to buy expensive fashion shoes. For Chinese consumers who are not fashionable, shoes are still important.

Tracy Chow: it's very important for Chinese fashion consumers.

Xiaobai: it is very important for fashion people because it is a way to show their taste.

Question two: how does Chinese consumer's shoe grade develop?

Catwalk: from the past and the trend to the completely personalized choice.

Erica Ji: before, I only liked black and grey shoes, now I will consider different styles of shoes.

Susanna Ting: through TV and magazines, fashion people have improved the taste of shoes.

Kei Li: China's taste for shoes still stays in the first tier and second tier cities.

Winnie Gao: from the early 90s sneakers to the 100% real leather shoes in the late 90s, we now pursue brand shoes and hand made shoes. In contrast, women have better taste than men and are more receptive to new product concepts.

Wu Tong: only rubber sole shoes.

Eric Yeung: when buying brand shoes, the concept of luxury continues to develop.

Yoanna Wan Yao: I think the only change is that they are paying more and more attention to whether shoes match fashion.

Tracy Chow: focus on style and materials used.

Ocean Lu: every day is changing. Now it's fashionable to follow the trend, but you can still wear them to important meetings and wear companies.

William Wong: most Chinese think Italy shoes are very formal. Now, they are interested in fashion, fashion, comfort and quality.

Uma PiaoYan: more fashionable and colorful, close to the international fashion trend.

Question three: what does "flaunt" mean for Chinese consumers?

Catwalk: personally, I hate this word.

Xiao Nini: easy to identify brand.

Kei Li: the value and price of a brand can be "flaunting".

Wu Tong: it should be luxury brand or Italy production.

Eric Yeung: luxury brands enhance personal confidence.

People around Ocean Lu:40 will choose imported products.

Ameering Luximon: high quality shoes with high quality raw materials, handmade, expensive, and sometimes collectibles.

Xiaobai: showing off means wearing expensive shoes and clothes.

Uma PiaoYan: express their wealth and ability through luxury goods.

Question four: will you choose comfortable, easy to wear shoes or shoes that show off?

Erica Ji: everyday wear shoes that are easy to wear.

Kei Li: if shoes don't wear well, I'd rather throw them away.

Yoanna Wan Yao: you will choose a well-designed, simple, chic and comfortable style.

Eric Yeung: Nowadays, the style of simplicity, fashion and leisure is welcomed by men.

Xiaobai: to tell you the truth, I prefer the showy style because I am a girl.

Uma Piaoyan: comfort is the first demand for Chinese consumers to choose shoes. Some people will choose to show off their styles, but not many.