Catalog Exposure Of Kim Jones * NIKE Lab Cooperation Series

Recently, the catalog of Kim Jones * NIKE Lab cooperation series appears to be Kim Vuitton Jones Vuitton.

Any season

They are different -- they seem to be senior.

No match, no matter in form or function design, it is closer to real sports equipment.

It seems that Kim Jones does not want to use Riccardo to explode the streets by Riccardo Tisci. Instead, she wants to actually make good and beautiful sports equipment.

Of course, cooperation NIKE is always different. This Kim Jones NIKE Lab is very bright in color design. The use of bright colors such as fluorescent green, indigo, orange and pink looks quite attractive.

People familiar with Kim Jones, who are accustomed to being calm and new style, may be a little unaccustomed, because these coloring do not look like Kim Jones at all.

But Kim Jones said that this time she wanted her works to be more close to popular culture and color. The inspiration for the overall tone comes from the upcoming Rio Olympic Games and a pair of antique Air Max 1 colors.

And sportswear, bright colors are just needed for sports safety.

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Compared with color matching, the deeper design concept of Kim Jones * NIKE Lab is "very Kim Jones", and the word "travel" is still the focus of his design.

For example, his backpack specially designed for athletes can easily install all the necessary sports equipment, and the wind proof running suit in the series can be easily accommodated in a small pocket. These designs are designed to facilitate people to travel at higher quality.

"Time is luxury.

I love flying, and I want to ensure that everything is safe when I arrive at my destination.

I'm very organized in this respect, "Kim Jones said.

In addition to the design concept, the collaboration between designers and NIKE can not be ignored.

This cooperation series has used many large and complex color blocks. If the traditional technology is made, the stitching of different colors will greatly weaken the comfort and exercise performance.

So Kim Jones and NIKE Lab used this integrated printing technology to seamlessly connect all kinds of colors to minimize the resistance to motion. This stamp sounds simple, but it has an extremely high demand for pattern scaling, printing accuracy and sewing technology, and the so-called luxury spirit is also the same.

Kim Jones * NIKE Lab will be launched on July 23rd from the official website of NIKE. If you are interested, you may as well pay attention to it.