Analysis Of The Basic Quality Of The Successful Operation Of Clothing Brand

< p > < strong > 1. Learn to order scientifically and prepare scientifically: < /strong > < /p >

< p > how to order scientifically, we must draw conclusions from scientific analysis based on objective facts.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > order < /a > is like a treat. First, we must know the taste of the diners.

We should not only invite people to eat enough, but also invite them to eat well.

Our provincial agent is the host of the guest, please ask every store.

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< p > first, in terms of appetite, you need to understand what they need to eat.

This requires every agent to display experts first and then to be a smart buyer.

You must make sure that the best merchandising plan of each specification can be divided into several zones, and which goods are displayed in each district. These goods must have several series, several styles and several color systems.

It is very knowledgeable and scientific that goods are sold, goods, goods and so on.

Therefore, in order to do scientific ordering, we must first understand the importance of basic display, and then use the brilliant eye of the professional buyer to plan your display content, that is, pick the goods.

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< p > pick the goods according to the local cultural environment, fashion trends, consumer tastes, habits, etc., with a brilliant buyer's eye, to each subordinate store distribution.

Buyers must be able to accurately grasp the local fashion trends, dress preferences, consumer psychology, etc., if you are not sure, you can also explore and train buyers in franchisees and shopping guides. Smart buyers are very important for ordering, with professional buyers, what to eat can really get a scientific solution.

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< p > solves the problem of what to eat, then comes the question of how much to eat.

That is how to eat.

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< p > first, you must first figure out the amount of food everyone eats and how much food they need to make everyone satiate.

That is to say, before ordering, you must find out how many stores you have, how many stores should be sold for each store, and how many stores will start operation in this quarter, and how much more goods will be needed to ensure that the best way to start a business.

Combined with the scientific analysis of the basic display of each store and the sales situation in the same period, the final quantity of your order will be determined finally.

Only in this way can you cook dumplings for the blind when ordering.

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Some people may say that a lot of stock has been overstocking. If I buy the goods on a single basis, I may not be able to eat in front of me. I have to walk around later. If we increase the risk of inventory and form a vicious circle, it will be even worse.

It sounds reasonable.

However, careful investigation is wrong.

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< p > we know that products must focus on market demand and everything must be guided by meeting the needs of the market so as to improve sales performance and make profits.

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< p > of course, the data management system of < a href= "http://www.91se91.com/news/index_c.asp" > invoicing and storage < /a > is also essential for scientific ordering and scientific stocking, which is also a necessary condition for a successful agent.

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< p > < strong > two, scientifically and reasonably planning and developing the market: < /strong > < /p >

< p > some agents pursue the number of franchisees unilaterally, blindly expand, blindly pursue the level of growth in performance (that is, the growth of the total performance of the province) without considering the vertical growth of single store performance.

As a result, the sales terminals were disorganized and mixed.

Over the past few years, efforts have taken a lot, and three or two have been shrinking.

This is called quick success and instant benefit, killing the goose that lays the golden eggs, leaving no trail behind.

Such a person lacks the overall vision and long-term vision of the market, and has no systematic marketing strategy.

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< p > after the agent chooses to join the brand, first of all, we must thoroughly understand the business model, business philosophy, brand culture, brand characteristics and market positioning of the headquarters. Then we will make a strategic plan for the market under the jurisdiction according to the exact information.

Just as the general of the battlefield is planning to seize the territory, we must formulate a strategy for overall and long-term development.

With a good construction strategy, merchants will be able to get married in an orderly way.

Merchants must join in quality control, choose franchisees strictly, do not rush for quick gains and instant benefits, and breed trouble for themselves.

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< p > after completing the business invitation, we must track and maintain in time, supervise and urge the terminal to strictly carry out the mode of < a href= "http://www.91se91.com/news/index_c.asp" > franchising < /a >.

Some agents only plan for the first time and think that when the terminal is opened, everything will be all right, and then they will be able to catch the profits. So they will not ignore it and let the franchisees play it by themselves. As a result, we can see the hard laid network, selling the dog meat and selling the red flag to the eight nation allied forces.

Some agents, in order to unilaterally pursue the sales volume in front of them, turn a blind eye to each other.

Let alone image unification, even brand monopolization can not be guaranteed.

In this way, there is no essential difference between selling goods and wholesaling, and the brand appeal that the headquarters has worked hard to shape is gradually reduced in the local market, and the market advantage of franchised brand monopoly is gone.

Not only has seriously affected the brand image in the local market, but also set an insurmountable obstacle to the subsequent development of the market.

So developing the market is like digging our own grave.

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