How To Grasp The Brand Line Of Casual Wear

< p > < strong > face to face with < a href= > http://www.91se91.com/news/index_c.asp > international brand < /a > competition < /strong > /p >
Experts believe that the current trend of domestic casual wear industry has the following characteristics: first, consumption habits and preferences are diverse, and the frequency of brand replacement is high; two, channel construction has become one of the focus of competition and has increasingly become an important factor in determining success or failure; three, brand competition has gradually replaced price competition, and fashion has become the key; four, the importance of enterprise supply chain integration has been gradually highlighted. Three Among them, the domestic casual wear brands have more extensive channels, while international famous brands have many advantages in the efficiency of supply chain integration. < /p >
At the same time, experts point out that the static value of China's a href= "http://www.91se91.com/news/index_c.asp" > garment industry < /a > has advantages over any other country. The upstream is the manufacturing power of the world, while the downstream is a big consumer country that accounts for the 1/3 population of the world. No country has such a good resource and such a good opportunity. P However, no brand in China has become an influential brand in the world. Most of China's market is occupied by 90% international brands made in China. This is both an opportunity and a challenge. < /p >
P, which has just been listed recently, is optimistic about the international brand. It has the most powerful marketing network in the country, and has obvious channel advantages. On the other hand, it also has a strong supply chain integration capability, and the gap with the international giants is narrowing. In addition, the United States has integrated the oriental cultural charm in the design elements, closer to the needs of Chinese consumers. < /p >
< p > < strong > preference < a href= "http://www.91se91.com/news/index_c.asp" > Star strategy < /a > /strong > /p >
The best way to make the star strategy achieve twice the result is to choose the most suitable brand temperament and image and convey the brand idea best than P. Jet Li chose to dance with wolves, choosing Aaron Kwok and Aaron Kwok to choose Jay Chou. Recently, the United States is a new brand of ME&CITY, which is called "jailbreak" by the younger brother Michael. < /p >
"P" explains that the Michael is a representative of a good man. The fashion and breath of him, as well as his intelligence and passion, all represent the appeal of ME&CITY brand. Of course, the choice of Michael also considered his high popularity in the mainland of China. Experts believe that from now on, star strategy is still the main marketing strategy of many domestic casual wear brands. < /p >
< p > domestic clothing brands usually choose to open up and enhance brand awareness by celebrity endorsement, but to become Special One in people's minds is not an easy task. At present, young people are the dominant group of casual clothing consumption. They are fashionable, passionate and energetic. Many domestic brands have gradually realized that only by creating a fashionable taste that accords with the mentality of young people can the real growth of the brand be realized. The practice of simply betting stars is obviously unwise. < /p >
< p > for this reason, the boss of the US business group said in an interview with reporters that stars are image spokesmen, models of clothes, a way of communication between brands and consumers, but this can not represent all the brand communication and development work. The use of celebrity endorsement is only an external form, the key is to see how to use it, and its effect should be reflected in this. < /p >
< p > < strong > Fashion is the hard truth. < /strong > /p >
< p > reporter observed that the layout of domestic casual wear brand shops is changing quietly, starting to display the clothing according to different gender and style zoning, and paying special attention to the choice of accessories, which is obviously the way to imitate the famous international brands. Experts point out that this approach will win the favor of young people and win the fashion bonus for them. < /p >
< p > and in other respects, the domestic casual wear brand is also trying to dance out of fashion. The head of the company, said the company has launched the "Vietnam China Fashion" series of products and environmental friendly fashion products, which has been successful in the market this year. At the same time, the "fashion consultant" column opened on the official website is also a very novel move by mus bond. It becomes a way of communication between brands and consumers, which has great attraction for young people who have always been seeking new changes. < /p >
< p > experts believe that fashion is always changing rapidly. The domestic casual wear brand is more important to provide consumers with a fashionable life experience and provide consumers with such a vibrant and fashionable lifestyle. < /p >
< p > at present, the dilemma of domestic casual wear brands is that their consumption groups are mainly students, and many of them will choose a brand with higher price after work. In view of this, it is partly agreed, but at the same time, it is believed that as young consumers enter society and enter the workplace, they will choose a brand with more sense of quality, fashion and personality, not just higher price. < /p >