How Can We Develop The Sports Industry In Order To "Play The Right Way"?

5 trillion, this is the "accelerated development" promulgated by the State Council.

The total scale of China's sports industry in 2025 was put forward in a number of opinions on promoting sports consumption.

The promotion of policies, such as spring thunder, shook the whole Chinese economy.

Sports has become China's most notable industry area, and the giants are competing for the layout. Tencent has spent 500 million US dollars to sign NBA's five season independent broadcasting rights.

Founded Ali sports group, Wanda 45 million euros purchase horse race 20% shares, music as sports 2 billion 700 million yuan to win the super network independent broadcasting right......

It shows that money is not a problem, but the direction of China's sports industry is still not clear.

In order to develop healthily and prosperously, the sports industry in China should pay attention to several important problems.

Good public sports: rich content, easy access, fair competition.

First, a good project must be fun.

Football, basketball and square dance have been popular all over the country, but we always feel that they are far away from us. Why? Because soccer belongs to spectators, basketball belongs to teenagers, and square dance belongs to the aunt.

All of these sports belong to a specific social group. What kind of sports can really be called mass sports?

In fact, sports belonging to the public have also experienced several development peaks in China: the first is billiards in the 80s of the last century, even in the small town, there are all kinds of billiard tables all over the street; the second is bowling in 90s of the last century, and the third is the gym, which suddenly rose at the end of the last century; in recent years, running has become a popular pursuit.

Sudden rise, but rapid decline, seems to be the curse of mass sports development. Why?

The game is one of the most popular, and this is sports.

The richer the content of confrontation, the stronger the attractiveness; the easier the confrontation technology is, the more people will participate; the more fair the way of confrontation is, the easier it will be accepted by the public.

This is why in the world more than 1000 sports events, some items are red hot, some items are plain and light, some projects are miserable.

Soccer has become the first sport in the world because it fully conforms to the above three characteristics:

Technology and tactics are rich in content.

The winning and losing is clear and clear, the technology is multifarious, and how many tactics will the combination of the 11 people bring? The Chinese Competitive Wushu can not enter the Olympic Games tardy, it is a negative example, the connotation of confrontation is too single.

Two. Easy to get started.

Even a 1 year old boy can play football as long as he walks. That's why baseball is difficult to compete with football. It's too difficult to hit the ball accurately with a bat.

Three, fight against fairness.

Like Messi and Maradona, who are short and slow, they can still be the stars of victory or defeat.

Only in this way can basketball, volleyball and other sports require less popularity than football.

Looking back at the above public projects in China, it is easy to get started.

But the unity of technology and tactics has become a short board of these projects.

Second, a good project must be a good way to play.

Human nature likes to play and play many ways. Why are drinking laws such as flower wine, gambling and so on strictly controlled or even banned by the state? Only sports will rise to the height of the country. In Germany, when the football World Cup is played in Germany, the parliamentary meeting will be suspended. In the United States, the NBA champion will receive the president's public reception. In Brazil, the influence of football stars will even surpass that of the president.

These phenomena show that although sports are fun, there is a way to play.

In modern life, competition is everywhere, fast, intense and complex.

If a person does not have the spirit of competition, he will often lose his chance when he is afraid of something.

Always want to avoid competition, avoid failure and risk, then you will never win.

Sports are precisely centered around competition, which is the value of sports to individuals.

There is a famous Chinese saying: "although Chu has three households, it will die in the Qin Dynasty", which fully demonstrates the importance of the ancient people for the spirit of competition.

Similarly, if a nation lacks the spirit of competition and only knows how to play tricks, it will only be able to escape the humiliating and beaten situation even if the economy is further developed and the military strength is stronger.

The key to the rise and fall of a nation lies in whether it possesses the spirit of competition in sports. In this spirit, we should not fear foreign enemies, which is the value of sports to the country.

There are obvious differences between sports events.

From the form of confrontation, sports can be roughly divided into four categories: robbery, competition, competition.

Many parties contend for "grabbing", for example: competing mahjong and playing cards in the "upstream" and so on, which should be strictly classified as quasi sports, also can be said to be the marginal category of sports.

This kind of project is relatively objective and objective, with strong contingency and high luck. It is obviously at the low end of cultivating people's sports spirit.

"Performance" is determined by scoring the performance.

For example: gymnastics, diving, aerobics and so on.

These projects have been bordered by literature and art.

The most typical is aerobics, competitive aerobics is sports, aerobics is reduced to group fitness, square dance has the dual attributes of sports and literature.

In such projects, the referee's power is greater, and the objectivity of competition is also greatly discounted.

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The competition for the same direction is better than the result.

For example, track and field, swimming, canoeing and so on.

This is the first sport evolved from life skills to sports, and also the core type of sports.

But in this competition, we must do well in competition and lack direct confrontation. Competitiveness is not the highest level.

To fight for each other is to win the enemy.

For example, boxing, badminton, volleyball, football and so on.

This kind of sport not only needs to be good at itself, but also needs to fight with its opponents, fight and fight bravely, restrain each other and resist restraint. It fully embodies the highest form of sports competition.

The collective "contention" project, in competition, involves collaboration and closer to the needs of real social competition, so it is in the highest position in the field of sports competition.

Third. Good sports are rich in sports culture.

As a member of the five permanent members of the UN, China is one of the most influential countries in the world today.

Since the 1992 Barcelona Olympic Games, 6 consecutive Olympic Games have won the top four gold medals. However, in the world sports circles, the influence of our country is still very limited.

The reason why our country has been obstructed in the international sports field is that in the aspect of sports culture, it is still the west, especially Europe.

Sport is like an apple, divided into peel, pulp and core.

Pericarp is a fierce manifestation of games and confrontations. The better part, the brighter the apple will be.

Flesh is rule, technology, tactics, physical fitness, psychology and intelligence. The bigger the flesh, the bigger the apple will be.

The core is spirit and culture.

A sports program must have the ability to reflect some positive spirit in specific activities.

People who take part in sports activities can shape their own spirit. People who watch sports can feel this spirit, and such sports will have strong vitality.

In the Olympic Games, there are Taekwondo in Korea and judo in Japan.

The common characteristic is to pay attention to the "Tao".

This is no accident. These two projects belong to the fight category. The characteristics of competition are very significant, but at the cultural level, they all emphasize "harmony", that is, moderation.

It is not difficult to see that the sports culture of "competition and balance" is a breakthrough to integrate into the world sports culture and even lead the world sports culture.

The flourishing age of Han and Tang created the Oriental Sports Culture of ancient China. Similarly, the ancient Chinese sports represented by Cuju also portrayed a strong and brave style of Han and Tang Dynasties.

The east sports culture, which is not afraid of competition, courageous enough to fight, and good at winning and winning, is leading the world forward. Winning or losing is a common practice of the military, and the essence of oriental sports culture, which advocates strength, chooses fairness and is positive and promising, is most vividly illustrated.

Regrettably, from the beginning of the Song Dynasty, the fear of competition rose quietly, advocating the form of performance, turning a fierce Chinese nation into a "mother gun" nation, and national sports also went to the formalization and routines. For example, Cuju became a shuttlecock performance.

The world needs the sports culture of eastern China, but it is by no means a decline of the performing culture, but a truly competitive and harmonious oriental sports culture.

If China's sports industry wants to take the lead in the world's highest level, only in the field of sports culture can we excavate the competitive sports culture of China's Tang Dynasty in order to become bigger and stronger.

5 trillion, it is by no means a whim. It may even be underestimated.

Because sports for personal value is the education of success, for the state is the input in the field of security, for the society is to mold rules, competition and control of the coordinated development of cultural atmosphere.

And the way of physical education is the easiest way to realize it. What is more valuable than this field? The choice of sports industry needs to firmly grasp the core value of sports and shine brilliantly on the broad platform of sports industry.