Why Is Amazon So Committed To The Fashion Market?
It is learned that
Amazon
Claim to be
fashion
Product consumer
Shopping
Why does Amazon want to be so dedicated to the fashion market? After all, it has less than 5% of its market share. After all, there are 7 private fashion brands on its list of destinations.
The reason is very simple. Clothing is the most popular category of online shopping in the US retail industry, and Amazon has occupied the leading position in the apparel online retail market.
Morgan pointed out in July 11th that in the past 12 months, 52% of US consumers were buying clothing online, the most popular online retailer category at present: MorganStanley:
Moreover, Amazon's position is far ahead in the apparel online retail market, far exceeding that of large supermarkets, such as WAL-MART, Messi stores and Target.
In fact, the number of American consumers buying clothing on Amazon was 45%, up 15% from the same quarter last year, the largest increase among the 10 retailers surveyed.
Moreover, Morgan Stanley said it is expected that online shopping consumers will increase clothing category consumption this year, which will help Amazon gain more market share, which is expected to reach $1 trillion in American clothing and fresh market size.
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