How Much Room For Tmall Merchants To Enter The Overseas Market?

Over the past two years, China's export sector has seen an interesting trend: traditional exports are showing signs of weakness, and cross-border export business platforms continue to pour into the market.

Overseas is undoubtedly a vast space of imagination.

After opening Taobao and Tmall stores in China, businesses also want to try to expand overseas.

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Even the main international export business.

Global Express also sent invitations to them, but they faced more uncertain policy rules, more complex logistics and more complicated forms of payment.

As early as last year, the Ministry of Commerce forecast that the import and export volume of cross-border electricity suppliers in China in 2016 will increase to 6 trillion and 500 billion yuan, most of which are still exported to e-commerce.

Is the threshold of the increasingly hot cross-border electricity export market low? Will the policy repeat itself as a cross border import? What impact will cross-border exports bring to entrepreneurs and China's economic environment?

In July 12th, the cross border export forum of "cross border draught" will give new directions to e-commerce vendors, scholars and platform providers.

Interpretation of policies: cross border exports are the mainstream

In January this year, the data released by the General Administration of Customs showed that in 2015, China's total import and export value was 24 trillion and 590 billion yuan, down 7% from the same period last year, the first negative growth since 2009, and far below the 6% government's expected target.

Of which, exports were 14 trillion and 140 billion yuan, and imports were 10 trillion and 450 billion yuan, down 1.8% and 13.2% respectively.

The annual trade surplus reached 3 trillion and 690 billion yuan, an increase of 56.7% over the same period last year.

At the forum, Li Mingtao, executive vice president of the China International Electronic Commerce Research Institute, also gave a set of data. In 2015, the cross-border electricity supplier turnover amounted to 4 trillion and 560 billion yuan, accounting for 18.5% of total imports and exports, an increase of 21.7% over the same period last year, and exports were 3 trillion and 990 billion, an increase of 21.9% over the previous year and 573 billion 100 million yuan in imports, an increase of 20.3% over the previous year.

Li Mingtao said that cross-border electricity providers will move from the edge to the mainstream, becoming the main way to achieve future trade.

Since 2016, cross-border export platforms like speed sell have changed from C2C to cross-border B2C.

In view of this phenomenon, he pointed out that cross border exports will be able to better support China's excellent enterprises, promote excellent products and independent brands to the world, give strong support and support to brand building, and better grasp the new global trade channels.

He believes that with the construction of "one belt and one road", cross-border electricity providers will provide a new market opportunity period.

In this process, both the improvement of infrastructure, the formation of relevant policy synergy mechanism, the achievement of related trade and cultural integration will bring considerable room for development of cross-border e-commerce in these regions.

Sellers experience: the competition is too fierce for domestic electricity suppliers.

Li Yang is a fast fashion apparel export business enterprise, vice president of technology.

He believes that the choice of technology to choose overseas markets is because the domestic e-commerce has been developed to the extreme, and later must pay more.

Although the foreign market is not blue ocean, there is still a foothold for domestic sellers.

On the forum, he thinks that the global consumption trend is reflected in three aspects: first, whether it is manufacturing or consumption level, it is the trend from the developed areas to the underdeveloped areas; the second from the cock silk economy to the middle economy; the third personalized and customized products are increasingly becoming a mainstream consumer market.

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Although factories have a tendency to move like Southeast Asia.

He said that in five to ten years, the advantages of China's manufacturing industry or supply chain are irreplaceable, for example, the quality of personnel, supply chain facilities and infrastructure still have advantages.

The sluggish trade environment is forcing China's foreign trade enterprises to pform into cross-border export electricity suppliers.

Platform side: more high-quality Chinese enterprises turn to cross-border exports

Zhang Yi, director of Alibaba's global express industry, believes that the traditional offline trade has been out of line in today's Internet era through distributors, through the large investment and heavy assets of the supply system.

He said that the policy of promoting pformation and upgrading and supply side reform is developing from the perspective of design and innovation.

In the next three to five years, there will be a large number of small and medium-sized brands across the globe.

We should help these enterprises to create Chinese brand enterprises, let Chinese products go to the world, and change the single impression of cheap price.

In 2015, the "double 11" activities on the express selling platform produced 21 million 240 thousand orders, covering 214 countries and regions.

In order to comply with the "brand export" position, since April 1st, fast selling has not allowed individual and self-employed shops to open, and only entered the registered brand.

Southeast Asia B2C platform Lazada international market leader Miao Miao pointed out that for Chinese businessmen, the Southeast Asian electricity supplier market is an emerging market, with unlimited potential.

On the Lazada platform, some of the Southeast Asian brands with high cost performance are manufactured by Chinese factories, because the quality is good, and the price is much cheaper than the international brand.

Yu Miaomiao believes that if China's brand exports to Southeast Asia, there will be great room for survival.

She said that after accepting Ali holdings, she is looking forward to a full range of docking with Tmall to provide support and services for merchants to enter Southeast Asia.

At present, there are about 16 million products on the Lazada platform, mainly covering six Southeast Asian countries including Malaysia, Indonesia, Thailand, Vietnam, Philippines and Singapore. The total number of users is over 10 million, and 43 thousand days are active merchants, with a daily browsing volume of about 5 million.