Private Investment Growth Declined, And Investment In Pregnant And Infant Investment Increased.

According to the data released by the National Bureau of statistics, the growth rate of fixed assets investment in private sector dropped 1.3 percentage points in 1-5 months compared with that in 1-4 months, which accounted for 3.4 percentage points of fixed asset investment (excluding households) in the same period last year.

The growth rate of private investment continued to decline. Under the changing economic environment, the industry of pregnant and infant babies is thriving.

CBME China's consumption of pregnant and infant children

According to the survey report, despite the slowdown in China's economy, the scale of maternal and child consumption has not been affected.

As rigid demand, maternal and child related products account for 11% of household income.

The two child's release of the new baby boom that superimposed the "big year" in the monkey year will strengthen the trend.

According to the latest report of the Economic Research Institute in twenty-first Century, China's mother infant market has entered the era of high growth and growth, and it is expected to add more than 30 billion yuan per year to mother and infant consumption.

In other industries, when the surplus capacity is cut down, it will be more promising for investors to open a profitable mother to child shop or invest in other ways.

CBME China baby show, children's wear exhibition site

Big capital grabs baby market

At the beginning of last month, Jingdong launched the one-stop comprehensive experience platform of "accompanies plan". According to the plan of Jingdong, the "accompany plan" should be from -1 years old to 18 years old, providing exclusive shopping, information and commonweal for parents to accompany their children to grow.

And services.

As a strategic project of Jingdong, "accompanies plan" is a step forward under the trend of consumption upgrading.

It is not just Jingdong that sees the great potential of the maternal and child consumer market.

Uber cross-border cooperation, holding "one button mother" childbirth experience activities, and on Mother's Day launched the "one key surprise" car, encourage mother to take children to travel Uber, with "tender card" enclosure mother and child consumption market.

Not only is the Internet big man running the horse market, but also the new century old brand.

In the 400 years, the Chinese Time-honored Brand Ma Ying lung has recently released a bold statement, ready to carry the banner of national brand in the mother infant market, and make Ma Ying Long diapers the first in the industry.

The most surprising thing is that it may be the security giant Dahua, which seems to have nothing to do with the mother and baby. It also comes to "stir up" the introduction of "Xiao le" child care robot, and will be selected as the product of the CBME AWARDS Award for innovative products. It will be displayed at the 2016 CBME China baby show and children's Wear Exhibition.

Wang Yuanzhi, Deputy Secretary General of the association of Chinese small and medium enterprises, pointed out: "the industry of pregnant and infant children has very huge investment value, and the development of the industry can not be separated from the participation of large capital, and we earnestly hope that the capital will promote the development of small and medium-sized enterprises in the field of pregnant and infant."

Three or four line town market throws olive branch to small and medium investors

According to the CBME survey report on China's infant and child industry, the competition between mother and baby market in the first tier cities is fierce. The three to five tier cities have become the focus of development and the market space is vast.

China has 284 prefecture level cities, 374 county-level cities, plus some of the less developed provincial capitals, and the three or four line market covers over 5 hundred million of the population. This is a new continent for China's consumption.

Influenced by many factors such as the pressure of work and life, education cost and so on, the willingness of mothers to have a second child in a second tier city is significantly lower than that in the three or four tier cities.

Moreover, the consumers of the three or four tier cities are mostly local people, without being depressed by high housing prices, and the consumption ability can be further released.

The industry believes that cheap rent, less investment and less competition are the three main advantages of investing in the urban pregnancy and infant market.

"For small and medium-sized investors or entrepreneurs, it is a good choice to invest in three to five tier cities, and the profit margins can be better guaranteed."

In the face of market opportunities, whether investors join franchising stores or operate independently? Industry analysts believe that the franchising mode has strong brand effect, unique style of decoration, professional management team and effective marketing plan, which can provide more protection for investors in the initial market. Self owned stores have advantages such as profit without redistribution and independent operation, which provides investors with rich experience.

Experts suggest that small and medium-sized investors should take part in related trade exhibitions or seminars, understand industry trends and accumulate industry experience, so as to better participate in the economic development of pregnant and baby children and share the dividend of industrial expansion.

2016 CBME China is growing rapidly.

As the leading trade platform in the industry, on the 20-22 day of July, the sixteenth CBME China baby show and children's Wear Exhibition (2016 CBME China), which was held at the National Convention and Exhibition Center (Shanghai), expanded rapidly. The organizers said that due to the dramatic increase in market demand, the exhibition area had increased to 223305 square meters, and 3673 of the 2366 high-quality exhibitors from the world participated in the exhibition. 32% of them came from overseas, and more than 85000 professional spectators attended the exhibition.

It is estimated that the number of international exhibition groups will increase by 20% and the display area will increase by 18%.

CBME China baby show,

There are four main highlights of the International Exhibition Group, authorized area, snack food and snacks, Cool Kids Fashion Shanghai fashion children's wear exhibition, which includes pregnant baby food, health products and snacks, toys, educational and souvenirs, children's wear, baby wear, children's shoes and accessories, as well as gowns, underwear and accessories, lathes, seats and furniture. Investors can find suitable investment categories and objects here.

The annual seminars held in CBME China also bring together the big business of the baby industry, sharing the fresh data analysis and practical business skills.

"2016 CBME China pregnant baby industry development seminar" will release the "2016 CBME China baby pregnancy industry survey report" to help investors better understand the status quo and future trend of China's baby industry. "2016 CBME live seminar" will be through Nelson, Kantar Retail, WGSN, Rococo and H&M and other global leading think tanks and well-known enterprises to share management and management experience, and help investors develop a thriving baby market.

According to the organizers, on 2016 CBME China, Jingdong, Gome online, Su Ninghong children, big RFA, Huarun Wanjia, Wangfujing department store, Yintai, children Wang and other large buyers and purchasers from various fields and channels have been scheduled to participate in the CBME China business fair. They will be in deep connection with domestic and foreign brands, and cooperate to open up huge business opportunities in the pregnant and baby market.