Designers Are Deeply Tired Of The Fact That "Youth Culture" Has Been Consumed Too Much.

At the end of June, Vogue.com launched a one week special report entitled "skateboard culture", including how the skateboard celebrity biography and skateboarding culture influence the mainstream.

Among other things, there are also some short sketches, such as "how to decorate your home with skateboards", "13 holiday suits with 2017 of your skateboards".

In the eyes of ordinary readers, this does not seem to be anything unusual.

After all, nowadays, youth and street culture are the golden oil of the fashion industry.

But it is unsurprising that this series of articles has angered those truly skateboarding young people. According to reports, an anonymous interviewee who lived in New York and photographed skateboarding culture documentaries was disappointed after receiving the interview with Vogue. "I think Vogue is stupid, they know nothing about skateboard culture, and they are stupid in understanding and interpreting this aspect."

In addition, he also said that he had been bored with the Vogue team's shooting, saying that the other's question was "plain and ordinary" and reminded him to pay attention to his words from time to time.

Other skateboarding enthusiasts involved in the project share the same view. They believe that the enthusiasm of the fashion industry for skateboarding culture is very superficial, and it is only three minutes of heat: "skateboard culture is expected to soon return to popularity, and now it is already the case," a salesperson from a skateboard shop told Fashionista.

And not long ago, it was announced that it would be

Under Armour

Tim Coppens, the clothing chain, is also tired of the fashion skateboard craze.

On Tuesday, the Belgian designer expressed his view to Complex after he released a new series in New York spring and summer men's wear week: "I hate it, but everyone is now talking about skateboarding culture."

When I was 15 or 16, I used to play skateboards every day. I think the kids who are playing skateboards are not different from us at that time. It's precisely because of the strength of skateboarding people that the fashion world can't stop now, but skateboarding is not just about how to dress.

As for the first series that will be exposed and designed for Under Armour, Tim Coppens said that it would not add too much to the nostalgia of the 90s of the last century: "the series designed for Under Armour focuses on sports performance, and the whole series of fit and fabric are important and will not be overly fashionable."