European Cup Ignites Sports Products Purchase Boom, Ocean Terminal Leads International Trend.

With the European Cup coming down in 2016, there are a couple of happy worries. For the domestic fans, it is really a feast for the eyes. At the same time, the European Cup also ignited many sports fans.

Enthusiasm, a set of professional eye-catching equipment is essential.

The largest overseas shopping platform in the world, according to the data from the wharf, the European Cup began with the launch of the discount season for the global year of the ocean wharf. The volume of search and sales of all kinds of sports products on the platform increased significantly from the same period last month.

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Puma, Arthur, the number of major brands of sports shoes sales grew the largest, the highest nearly 9 times soaring.

In addition, sports peripherals such as functional socks, sports bags and sports shower gel have increased significantly.

According to the analysis of the industry, the internationalization of domestic consumer demand has penetrated into every aspect of life. A competition will lead to an upsurge in sports category buying. The products on the ocean terminal platform are diversified, and the supply chain is flexible, which can greatly satisfy the needs of consumers.

After nearly 50% and 90s, Adidas Adidas's sales volume increased by 400%

The 16 teams, 31 matches, and the 4 year European Cup have already made the fans of the world crazy. There are also many sports brands that are equally frantic. The economic effect of the European Cup on sports sales has become more and more obvious with the progress of the competition, and the impact on the retail side has erupted with the emergence of the Portuguese champions.

According to foreign terminal data, the sales volume of sports shoes, national team uniforms and sports peripheral products increased sharply during the European Cup, of which Adidas sales increased by nearly 400% over the same period last month, and the number of orders increased significantly during the night.

From the user age perspective, nearly 50% 90 after the choice of Adidas, and the 80's users prefer Arthur.

In addition to Nike and Adidas, the European Cup is still a team sponsor. Puma and UMBRO joined the brand campaign. The major brands bet on the team and launched the team's commemorative uniforms.

On the other hand, the buyers at the foreign ports also launched various commodities related to the European Cup for the first time. "Since the start of the European Cup, many customers have consulted the uniforms". The reporter interviewed a buyer of sports goods on the ocean wharf: "we found this demand, and quickly organized team members to purchase, such as Nike, Adidas, Puma and other commemorative edition uniforms, football shoes and so on to sell on the ocean wharf, to satisfy the customer's desire to rush shopping, the turnover increased a lot more than last month".

European Cup ignites sports products purchase boom, ocean terminal leads international trend.

According to the data provided by foreign terminals, during the whole European Cup, the time for users to place orders increased significantly during the night. In addition to sporting goods, sales of sports shower gel, professional ankle socks and even men's sports perfume, food, facial mask and other products also increased significantly.

The relevant person in charge of the Ocean Terminal said that the flexibility and speed of the supply chain, the diversification of commodity types and the synchronization of the new products and the international market are one of the most significant advantages of the platform. The platform has more than 20 thousand Chinese buyers all over the world. They are always concerned about domestic hot spots, understand domestic consumption demand, and quickly purchase raw and authentic overseas goods to meet the high purchasing enthusiasm of domestic consumers.

With regard to the phenomenon that the European Cup has brought about a surge in the sales of sports goods on the entire platform of the ocean terminal, the relevant people from the wharf port have given such an answer. Now the internationalization of domestic consumer demand has penetrated into all aspects of life. It is no longer confined to big brands and luxury goods. The European Cup coincided with the discount season of the global year of the wharf, and the platform quickly launched the theme of sports shoes and clothing with the hot spots to meet the consumer sports buying upsurge.

The international trend of the whole life has become the daily shopping behavior of the 80 and 90 consumer groups. The ocean terminal is leading an international way of life.