Nissan Tmall Flagship Store Is Black?

In July 9th, the front page of Nissan Tmall flagship store suddenly withdrew all its merchandise. The full screen was a posters of "refuse to wait, I am action group".

The 8 hourglass family, love, friendship continue to pass away, shocking, very visual shock.

However, as a Tmall

Shop, the home page does not shop goods, full of poster, is it the 2015 Han Du house flagship store home was black event repeat?

"Action was initiated by us."

Nissan Poetry

In an interview, the director said, "this incident stems from a fan's message in the official micro-blog of niBBuns Nissan."

"When I was little, I wanted to go to Disney in Hongkong.

Always wait for the mid-term exam, wait until the end of the college entrance examination, and so on.

Disney and so on, all of them drove to Shanghai, but they thought of their expenses, tickets, accommodation, meals and so on.

It's sad to think about it. It takes courage and money to go on a journey.

"At that time, we saw this message, which was touched by heart."

The brand leader said, "we really missed a lot of good things because of waiting.

So we decided to realize this dream for the fans, and also led more fans to act as an action party.

Fans demand is the core of business

It has been proved that the practice of this kind of poetry is very popular with consumers.

According to the person in charge of the brand, Nepal's poems and fans visited Disney Park in Shanghai, revealing a large number of fans' enthusiastic response.

Tens of thousands of fans have expressed their opinions on actions through public messages, micro-blog's private letters, shop customer service and other platforms.

This is also the ingenuity of activism. Nimban has not instilled the idea into fans and consumers, but has become a platform for fans to express their opinions.

How to interact with users is the key to brand marketing war.

The instilling of traditional brand ideas has been difficult to touch the hearts of users, and it is difficult to form resonance.

And this kind of guidance, allowing users to voice their own way, can cause widespread concern, and more easily stimulate the enthusiasm of users to participate.

Topic proposition coincides with brand culture.

"This fan's message not only touches our inner feelings, but also coincides with our brand culture in realizing her dream."

The person in charge explained, "slogan is just right now". What we advocate is not to wait for what we want to do, but to do it now.

In fact, it is perfectly consistent with the voice of this action faction.

Looking at the endless brand marketing cases, the most successful and impressive topics are closely related to brand culture.

Making voice on the basis of brand culture and establishing a more solid brand image can make the spread of brand culture more vigorous.

Responsiveness, execution and acuity

In social media marketing, business examples of interaction with users through WeChat, micro-blog and other media platforms are common. However, like Nim Ban's poem, a trip from a fan message led to a trip to Disney, with fans visiting him, giving voice to the fans' vegetarian identity and expressing the attitude of the action group. This brand marketing mode is novel.

In just a few days, from the discovery of fans' messages, the journey to Shanghai Disney Park and the voice of "action group", the reaction speed, executive ability and keen insight of Nissan poetry staff are obvious.

As an Internet clothing brand, Nissan poetry obviously has a unique view on the brand marketing mode of social media.

"Brand marketing should not only catch the voice of consumers, but also find the key to success after finding the ideas that can be excavated."

Obviously, Naban is born in the Internet, and the brand that is longer than the Internet has already adapted to the ever-changing market demand and the endless new media platform.

With the popularization of social media and the unprecedented rapid updating of information, brand marketing is fast.

To be an activist now is not only the proposition of NIM Ban's poetry, but also the winning tool of brand marketing.