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Underwear Store Wins Magic Weapon

2010/7/9 11:17:00 22

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Underwear

Franchised stores have been developing very fast in the past two years. There are several reasons: first, because of the improvement of living standards, women have more and more requests for underwear. Secondly, the growing market demand makes the stores become an effective and necessary sales channel. Three, because some underwear brands are more suitable for the sale of specialty stores, the four reason is that the threshold of opening a store is not high, the pressure of funds is not big, and competition is far from fierce as the garment coat is, so it attracts more and more investors.

Under normal circumstances, invest 5 to 60 thousand or so to open a decent brand underwear store.

It looks very simple, but from the actual operation and operation, the underwear store is much more complex than the garment. For example, the clothing is usually only a few yards of S, M, L and so on, while the underwear is subdivided very badly. The same section is divided into several levels: A, B, C, D, and there are 70, 75, 80, 85 different sizes.

colour

There are also many.

The same number of products may have eighty or ninety different specifications of the product to be selected, and a large amount of stock backlog will be caused by carelessness.

It is easy to open underwear store, but it will take a long time to earn a considerable profit.

In recent years, the author has been working in the underwear industry, and has been studying how to keep the store's performance stable and sustained profits. At the same time, enhancing the performance of the store is also a problem that many underwear enterprises have been studying.

In the final analysis, enterprises are driven by the terminal. Some enterprises have been spreading nationwide, but sales have never seen any growth. Why? Of course, the terminal tension is not enough.

That is to say, the operation of terminal stores is not ideal, so that the whole sales chain can not be run.

The author summarizes these years.

Marketing

A line of experience suggests that we should at least work in the following areas if we want to run a good underwear store.

First, choose a good brand and proper location.

Choosing what kind of location to open a shop depends on your own investment ability. The better the location, the better the business will be, but the risk of investment is also greater.

Under normal circumstances, we should choose the pedestrian street with local clothing sales atmosphere, the location must not be too remote, the smell of wine is also afraid of the alley, and the selected location must be the target consumer crowd often haunt.

Choose what brand should be decided according to your local economic level, and the manufacturers behind the brand must have certain strength and long-term development market determination, rather than the opportunistic enterprise, otherwise it will bring endless troubles; and the quality of the brand must be excellent, because underwear is a close fitting object, the quality of the product is very important, and the inferior products will hurt the delicate skin carelessly, so it will be troublesome to complain to consumers.

The mature mid and high grade underwear brand usually takes the shopping mall as the main sales channel. In order to guarantee the operation of the shopping mall, the discount to the franchised stores is usually high and the profit margins are relatively thin.

And the regular discount will inevitably affect the operation of franchised stores.

Therefore, the general low-grade brand is more suitable for the sale of exclusive stores, the price is moderate, and the profit space is relatively large.

And middle and low end Brand Mall channels are generally weak, and are not vulnerable to price shocks.

Two, choose the right style and color.

After a good brand is established, the right style must be chosen.

No brand can sell well, so you should mainly sell the best selling style, so that it can save money, speed up the process of customer selection, and enhance the customers' interest in products.

Besides, the comfort of products is very important. Wearing uncomfortable underwear will not bring customers back.

The combination of products is a very profound knowledge. We must have different series of products to fully meet the needs of women's underwear.

And different regions of the female breast type characteristics are different, the color preferences are also different, different climatic conditions lead to different regional underwear portfolio is also very different, such as the northern women's chest is more plump, size should choose larger, and southern women are small and exquisite, small code will sell well, winter color is deep, summer color is light, New Year holidays, red will be the best selling color.

The product version is another art. The best selling style and color must be displayed in the main position. The visual display of the hanging plate is also very important. The customers entering the shop must feel the cleanliness and taste of the overall display.

Women are sentimental animals, beautiful shopping environment will stimulate their desire to buy.