Sports Industry: Anta Brand Value Exceeds CCTV
In July 5th, the Hurun Research Institute released the "2010 Hurun brand list", which is the fifth consecutive year it issued the list.
China Mobile has become the most valuable Chinese brand for 4 consecutive years with its brand value of 267 billion yuan, and the industrial and Commercial Bank of China and China Construction Bank are still ranked second, third.
On the list of brands released, Anta, 361 degrees, XTEP and seven wolves have successfully reached 100.
It is worth mentioning that Anta is based on the brand value of 9 billion 600 million yuan.
Garment industry
The second place is only 9 billion 900 million yuan after Lining.
The brand value of 9 billion 600 million yuan also surpassed a large number of well-known brands including CCTV.
except
Anta
Outside, 361 degrees, XTEP and seven wolves also ranked 3 billion 400 million, 2 billion 900 million, and 2 billion 500 million yuan respectively in 82, 87 and 99 places in the list.
In the "2010 Hurun private brand list" released in the same period, in addition to the 4 brands mentioned above, it also ranked the forty-fifth place with the brand value of 2 billion 200 million yuan.
Related news
China's top 500 most valuable brands list
A few days ago, one of the five international brand value assessment agencies -
World brand laboratory
A few days ago, in 2010, the "Seventh China" 500 most valuable brand list was released in Beijing. This year, the "brand king" in Fujian is still a strong fighter. Its brand value has reached a new high of more than ten billion, reaching 14 billion 877 million yuan, ranking fiftieth.
In addition, many brands in Quanzhou are also on the list, including Qipai, XTEP, Hongxing Erke, del Hui, Shen Luda, Xin Xiang Yin and so on.
The list based on financial analysis, consumer behavior analysis and brand strength analysis shows that the total value of "China's 500 most valuable brands" in 2010 was 4 trillion and 263 billion 454 million yuan, with an average value of 8 billion 527 million yuan for each brand.
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