Rongcheng: Enterprise Pformation And Upgrading Is Difficult &Nbsp; New Business Opportunities Need To Be Sought.

At present, the pformation and upgrading of industries has become a hot topic. Especially under the impact of the international financial crisis, how to promote pformation and upgrading as soon as possible has become an important issue faced by the party committees and governments at all levels. Then, where is the breakthrough of industrial pformation and upgrading?

Rongcheng County Hebei Province generally reflects the industry

In June 2010, Rongcheng, known as "the famous clothing city in northern China" and "the famous city of men's clothing in China", carried out the development of garment industry in Hefei and Shanghai.

The docking activity is focused on attracting investment, setting up an interactive platform for garment enterprises, giving full play to the role of preferential policies, using wisdom, giving a long view, enhancing the cultural connotation of enterprises, promoting the development of garment deep processing to high-end, and realizing the pformation of resource-based industries.

Docking white horse clothing city to open up South Market

The garment industry is a pillar industry in Rongcheng. After 30 years of development, it has become an industrial cluster with 830 garment enterprises and more than 70 thousand employees. It produces 45 thousand kinds of garments and produces 15 billion 900 million yuan each year. Its products sell well both at home and abroad, and it is known as "the famous clothing city in North China".

The Hebei Rongcheng clothing in Hefei docking meeting, Rongcheng county government and Anhui Baima clothing city signed the Rongcheng clothing overall import Anhui market, brand marketing, agency strategic cooperation framework agreement.

"Rongcheng's 13 large-scale garment enterprises and the Baima clothing city 39 garment marketing enterprises face to face, talk about, Rongcheng clothing positioning, network sales and other in-depth discussions, and field visits to the market situation.

At the same time, the two sides agreed that the white horse clothing city will organize more than 200 garment dealers to visit and exchange in Rongcheng.

The strong joint efforts to integrate white horse merchants into Rongcheng, Rongcheng clothing to occupy a place in white horse, and jointly develop South market will play a key role.

Li Shaoxiang, the head of the Rongcheng government, said, "Rongcheng clothing is entering the south of the Yangtze River, showing our confidence and determination to further develop the clothing economy."

Rapidly entering Shanghai business circle to seek new

Under the interaction of economic globalization and regionalization, industrial clusters have become an important force for regional participation in global market competition. Rongcheng enterprises are rapidly becoming the forefront of fashion. Shanghai's bustling business circle is also the only way for enterprises to actively seek new ideas, create new brands and seek new business opportunities.

In the "Hebei Rongcheng garment industry Shanghai cooperation docking conference", Rongcheng county enterprises carry out their own independent brand of clothing with the Shanghai, Jiangsu, Zhejiang and other provinces and cities, as well as the United States, Italy, France, Japan, Korea and other countries nearly 400 garment enterprises to discuss and docking, nearly a hundred media competing to report, so that "North China clothing city Rongcheng" brand is more loud.

In recent years, the Rongcheng county Party committee and the county government have vigorously implemented the "four place" strategy of "creating famous brands, building famous enterprises, famous products, and building famous cities".

On the one hand, efforts should be made to improve the quality and grade of clothing products, increase investment in research and development, and promote upgrading of products.

On the other hand, enterprises use heavy gold to hire the image spokesperson to create their own clothing brand, so as to make the reputation of enterprise products.

Actor Wang Gang, Liang Tian and other stars have successively held hands with more than 10 enterprises in the county.

At the same time, many enterprises, led by Li you and Ji Hongxing, have registered 12 clothing brands in the EU, France, Czech, Hungary, Russia and other places, earning about 10000000 US dollars in annual exports.

With many efforts, the clothing enterprises in the county are gradually moving from OEM to autonomy.

The concept of brand building is the way forward by Rongcheng county Party committee and county government.

Rongcheng county not only has the advantages of abundant resources and convenient pportation, but also the county Party committee and the county government are grasping their fist and highlighting the characteristics of the famous clothing city.

Through the two sessions, we will be able to form a strong impact in the short term to achieve a new leap in the pformation and development of enterprises.