Home >

Shenzhen Apollo -- Take The Luxury Route

2010/7/10 7:23:00 39

??? 日本語 Fran?ais English 中文

Shenzhen Rizhao Clothing Co., Ltd. 2010~2011 years of autumn and winter product ordering will be considered a luxury. The location is placed at the seaside five star hotel. The dealers all over the country who have worked hard for the development of the sun god are looking for the scenery in the ocean facing room, watching the scenery and caring for the leisure.

Not to mention, there are great beauties in Hongkong.

Michele Lee

Miss came to "endorsement".

In the brilliant display of the new model show of sun god cashmere sweater, the reporter met Wang Jun, general manager of the company.

Maybe it's China.

Cashmere sweater

The industry is too familiar. The first sentence of Wang Jun's meeting is that our products will go high-end instead of civilians.

Wang Jun, who graduated from Textile College in 1985, came to the Western wool mill of Xinjiang at that time for 10 years.

In 1995, Wang Jun completed his great leap forward from old state-owned enterprises to a newly born private enterprise, and from the Great Northwest of China to the forefront of reform and opening up in the southern tip of Shenzhen.

To join the Apollo clothing company established in 1993, Wang Jun has witnessed the ups and downs of China's cashmere sweater industry and the ups and downs of the market.

"I am an old cashmere too!" Wang told the reporter shyly.

stay

Textile and clothing

On the big industry chain, it should be said that cashmere sweater is only a small industry, but it can not underestimate the power of this small industry. Besides, she has the effect of "warm the whole world".

But can the authentic cashmere products really be developed in the low-end consumer market? Wang's answer is: how can it be? What is cashmere? It's soft gold! "In all textile raw materials, only cashmere raw materials can not be replaced.

We have to dig out its greatest value and maximize its commercial value.

Wang Jun told reporters that after 17 years of hardship, the Japanese neuroscientist finally worked out a concept suitable for his own development -- Taking the luxury line.

"Such a good thing as cashmere, so valuable and so scarce, there is no reason not to make it a luxury."

Do not talk about the whole world, that is, in today's China, there are more and more people in the rich, middle and upper income levels. A widely circulated joke is that every tourist city in the world is enjoying the crazy shopping of Chinese tourists.

"The key is to let those consumers and potential consumers know you, worship you, crush you, and chase you.

What is this process? It is what we call brand.

Apollo believes that the word "brand" is equal to "two lives" in our eyes.

Looking at the luxury market in the world, we can hardly find anything without brands that we can call luxury.

"Therefore, since we have the courage to step into this threshold, we must make great efforts in the brand, and make the brand precise, deep and durable.

This time we invited Miss Michele Lee to be the spokesperson for the "Sun God" brand. It is a good wish to push the brand development to a new stage.

It is understood that, founded in 1993, Shenzhen sun god cashmere textile Co., Ltd. was a joint venture specializing in technology, design, capital and market in mainland China, Hongkong, Japan and Italy.

After 17 years of professional production and market expansion, it has become a famous enterprise in China's cashmere industry. Its development speed, management level, human resources and production efficiency are all praised by the industry.

At the beginning of their development, they established a complete set of production processes from raw materials, dyeing, spinning to knitting, while maintaining quality and gradually having the scale effect.

The main products of the company are cashmere sweater, jacquard and cashmere series fashion. Most of its overseas customers are large general department stores and famous clothing companies in Europe, America, Japan and Hongkong, China. But needless to say, like other brand cashmere sweaters in China, the export of Chinese woolen sweaters has not gone out of the OEM stage.

In the world of cashmere sweater, China's advantage is the advantage of raw material producing areas. Cashmere is a fine and soft textile material that can only be gathered and collected on the goat in the cold zone above 3000 meters above sea level. This restrictive condition makes 70% of cashmere produced in China.

Unfortunately, China has the advantage of raw material producing areas, and the advantage of garment design and production, but has no brand advantage.

In western countries, the high-end luxury of cashmere products represents noble and elegant taste of life.

Chinese enterprises have only entered the field of cashmere sweater in the past twenty or thirty years. It is still a luxury dream to display their brands in the international market.

But today's "Apollo" has said "no"! "Next step, we are going to open our brand store to Japan and go to the United States."

Wang Jun sincerely said, in fact, their hearts are breathless and dissatisfied. "I visited the United States last year, and I saw that even in the shadow of the financial crisis, the economic recession, but the real brand cashmere sweater still sold very expensive in the shop, 300~400 yuan per piece, and we worked so hard to make such a good thing, sell it to others, and sell it to $30~40 per piece.

10 times the difference, where is the difference?! "

In fact, every Chinese will not know where we are.

After the reform and opening up, our generation is striving to catch up with the lost time. We are shortening the gap with the life of a generation and two generations. As Wang Jun finally told reporters, "no matter how hard the external environment is, we will stick to it. We must push the cashmere, the Chinese national treasure grade textile product, to push China to the world's luxury market with its own brand."