Intellectual Property Strategy Becomes The Key To Enhance Competitiveness Of Chinese Shoe Enterprises

In today's world, with the knowledge economy and economy

It is understood that foreign trade protectionism has risen further after the international financial crisis.

Statistics show that the number of trade frictions encountered in China last year was two times that of last year, especially the traditional manufacturing industries like footwear.

In recent years, the EU has constantly proposed to import.

At present, many export shoe enterprises have no main products, no brands, exports can only be mainly processed trade and OEM production, and rely entirely on the hardworking and sweat of workers, and compete with other countries at low prices. Such an economic development mode is undoubtedly controlled by others.

Therefore, China's export shoe enterprises must pform and upgrade, improve product competitiveness and added value, and get out of the lowest value chain of the global value chain.

The industry also pointed out that "China's export footwear enterprises should actively adapt to the changing international trade environment, and in product manufacturing, we should constantly improve the technology content and pay attention to the promotion of intellectual property rights, which will help export shoe enterprises to control costs, improve labor productivity and enhance competitiveness."

The words of the insiders also pointed out that faced with the complex and changeable international economic situation, it is a long and arduous journey for export oriented shoe enterprises to go out.

To this end, grasping the rules of intellectual property rights is the magic weapon for shoe enterprises to "go out" and win the international market.

At present, shoe enterprises should pay close attention to the new development and new changes of the international economic order and see the dependence between technology and intellectual property rights in economic development.

To this end, export oriented footwear enterprises should effectively increase the construction of innovative platforms, promote scientific and technological talents, and protect intellectual property rights, give full play to the role of the main body of enterprises, strive to make the high-tech industry bigger and stronger, and further rely on scientific and technological innovation to lead the promotion of intellectual property rights awareness.

Obviously, improving technology is the first step to improve intellectual property rights.

Therefore, if shoe enterprises want to win the initiative in the future market competition, we must increase the promotion of technological innovation and industrialization of results, and strive to form comparative advantages in the high-tech industry.

High and new technology industry is an important sign to measure the level of regional scientific and technological innovation and economic development, and is the leading force to promote the pformation and upgrading of domestic export oriented footwear enterprises.

So, in the face of the current knowledge economy environment, it is more important for China to learn to evolve and learn to mutate.

Eliminate the business models that are not suited to each other.

We should further strengthen brand building and create a new corporate culture.

"Made in China" is bound to be reborn in the nirvana. It will go to the world in the rush to the sand and no longer be disliked by the world.