Survey Of Shoes And Clothing In Fujian

On July 12th, recently we visited some of the listed companies in the garment and textile industry cluster in Jinjiang, Fujian. The prosperity of industrial clusters is a vivid portrayal of China's domestic demand and the upgrading of residents' consumption.

The industrial chain terminal, with Anta, XTEP as the representative of sports and leisure clothing enterprises, is in the limelight. In recent years, the sales scale has exceeded 10 digits and net profit compound growth rate has reached over 100%. These enterprises are full of vitality and learning ability. They not only fully replicate the successful experience of international brand operation, but also make the most of the "channel sink".

The men's casual wear enterprises represented by seven wolves, nine herdmen, Li Lang and Jin Ba were successful in another market, with 1 billion of the revenue scale and hundreds of millions of dollars in net profit. These enterprises have similarities in the development path and profit pattern, and have maintained a good attitude to learn from each other, but they have also gone out of their own characteristics. Based on the development trend of clothing leisure, the terminal demand of the whole leisure clothing market is very strong, and the market can be excavated widely.

The successful development of brand clothing enterprises brings development opportunities to the upstream garment processing and manufacturing industry, fabric dyeing and finishing industry, garment accessories industry and shoes molding industry, so that most enterprises are only affected by the economic crisis and recover faster. We conclude that the successful experience of Fujian Jinjiang clothing and textile enterprises has the following three points: 1, very strong learning and innovation ability; 2, accurate market positioning: "high-end" but "parity"; 3, make full use of the "low-cost" rapid expansion mode of "distribution".

This year as a year of recovery after the crisis, the cluster has a very high degree of internal outlook. Judging from the current order situation, the boom is expected to last until the 3 quarter. However, most enterprises are still cautious about the industry situation in the late part of the world, and the demand for expansion is generally not high. The rise of labor costs is the biggest consideration of enterprises this year. In view of this situation, enterprises tend to adjust their structure, reduce the proportion of assets and take the development path of "light assets".

In terms of industry investment opportunities, we tend to focus our attention on brand clothing enterprises. We recommend seven wolves for company recommendation.