Taiwan Funded Enterprises Expand Their Brand Line

On July 12th, the sixth cross-strait economic and trade forum held in July 11th, one of the Symposium on deepening cross-strait economic cooperation, put forward an exclusive view on the upgrading and pformation of enterprises.

Lin Zujia, the convenor of the KMT research foundation of the Kuomintang government, pointed out that Taiwanese investment in the mainland of China is concentrated in the Yangtze River Delta and the Pearl River Delta. The Yangtze River Delta is a production point set up by high-tech enterprises. In the Pearl River Delta, most of them are production sites set up by small and medium-sized enterprises.

Du Zichen, vice president of the Business Development Research Institute of the consortium, analyzes that Taiwanese businessmen must upgrade from manufacturing to sales in order to further upgrade their pformation. This is the process of moving from OEM (foundry production) to OBM (private label manufacturer).

Lin Zujia said that the high-tech industry is the focus of investment for Taiwanese businessmen, but the service industry will become a new focus for Taiwanese investment in the future.

According to the introduction, Foxconn has scattered production points everywhere, but Foxconn, which has always been dominated by production and processing, is seeking to pform from production to service and sales.

Such as the recent galloping plan, let employees who want to find a new way return home to become Foxconn's local distributors or sales representatives to open more sales channels for enterprises.

For example, Taiwan Baocheng footwear industry, known as the "foundry king" of footwear industry, is one of the largest sports shoes manufacturers in the world. In recent years, it has also been actively moving from simple manufacturing to sales channels, obtaining the qualification of agents for many brands.

Lin Zujia suggested that with the help of the ECFA agreement, Taiwan's famous brands could set up Taiwan famous brand city as soon as possible in the main cities of the mainland, and bring Taiwan's high quality products to the mainland, so as to increase sales channels for enterprises that only set up factories in the mainland.