Anhui Garment Industry -- Looking For The Next Breakthrough
After more than a year of adjustment and pformation after the financial crisis, the trend of domestic garment industry gradually shifted from Shanghai, Jiangsu, Zhejiang, Fujian to Anhui and other central and western provinces and cities.
Ye Liang, Secretary General of Anhui clothing trade association, told the reporter that the pressure of garment manufacturing in Anhui province is increasing from Anhui's production status in 2009~2010.
Undertake
industry
Significant progress in pfer
In recent years, garment industry cluster development in Anhui has made some progress.
According to the introduction, in 2009, Anhui accounted for 1.62% of the total clothing in the country, ranking twelfth in the country, 26.7% in clothing output, second in the country, and 56.2% in the total investment in fixed assets, ranking second in the country.
This year, Anhui has already made a famous town of clothing export in China -- Sun Cun town, Fanchang County, Wuhu, China's new textile and garment base -- Wangjiang County, Anqing, China's Handmade Home Textile City - three national garment industrial clusters in Yuexi county.
Among them, in April 7th this year, the Anhui Provincial Economic Development Zone Sun Village Economic Development Zone officially started, the park as a demonstration area to undertake the industrial pfer of Wanjiang City belt, will focus on the development of light textile clothing industry.
From 2004, Anhui province did not have a real sense.
Textile and clothing
The market has reached an area of about 2 million square meters in the apparel market this year, and the garment industry in Anhui has formed a certain scale feature.
According to Ye Liang, the market area of "Anhui dress first street" in Hefei new station area is 650 thousand square meters. Last year's trading volume was close to 10 billion yuan. Now, "Anhui dress first street" has become the largest market group in Anhui, and has become one of the most dynamic market groups in China.
At present, the clothing consumption in the province is about 45 billion yuan, accounting for about 5% of the national clothing market. The clothing brand has formed 13 famous trademarks in Anhui and Anhui famous brands represented by ertenon. It can be said that clothing culture has also become an important part of Anhui's urban culture.
In the past 5 years, the development of garment industry in Anhui has formed a Anhui mode that promotes the development of industry by market construction, fostering local brands with industrial development, promoting economic development with local brands, and promoting the construction of dress culture with economic development.
The rapid development of Anhui's garment industry is gratifying, but it also gives people a sense of urgency.
In the view of Ye Liang, compared with the garment industry of developed provinces and cities in China, Anhui still needs further integration and development.
Overcome the problem, the next opportunity or appearance.
Although there are three state-level garment industrial clusters in Anhui, these are
colony
Most of the products are mainly processed by foreign trade. The products are medium to low grade, and lack of their own brands. The industrial matching needs to be further integrated and upgraded.
With the introduction of "Wanjiang City Belt undertaking industrial pfer demonstration zone planning" at the beginning of this year, the direction of the garment industry development in Wanjiang district has been established from the macro perspective. Ye Liang said that the further development of Anhui industrial clusters needs more specific guidance and planning at the professional level.
From the current situation of industrial talents, though Anhui province has trained a large number of clothing professionals every year, a large number of clothing talents have finally chosen to go south or North.
According to the introduction, in the coastal garment enterprises, nearly 30% of the garment workers are Anhui people. In the Yangtze River Delta, there are millions of Anhui people engaging in the garment industry. About 100 thousand high-quality Anhui clothing professional managers are active in the clothing enterprises outside the province.
In view of this situation, ye Liang said that due to historical reasons, Anhui's local garment enterprises are not strong in consciousness of talents, and the degree of cooperation between industry, universities and research institutes is not high enough, coupled with the lack of intermediate mechanisms and the separation of industry, education and research. Excellent talent in clothing can not get a good development opportunity in Anhui, resulting in a great waste of talent resources and the continuous loss of talented people.
In January 18th, the state promulgated the "Wanjiang City Belt undertaking industrial pfer demonstration area planning".
For the future of garment industry in Anhui Province, the draft plan points out that we should speed up the development of clothing, shoes and caps, bags and other industries, improve R & D design and brand marketing capabilities, focus on importing fabrics, accessories and accessories production enterprises, build a professional trading market, build Wanjiang textile City, and speed up the construction of China Mao cotton textile quality base.
It can be said that Anhui garment industry will usher in a new round of development in undertaking the pfer of garment industry in the Yangtze River Delta.
According to Ye Liang, in the first half of this year, the Anhui clothing chamber of Commerce has proposed to the Anhui provincial Party committee and the provincial government to set up a large-scale garment industry cluster chain, and continue to foster better basic clusters such as Sun Village, Wangjiang and Yuexi, improve processing quality and product grades, develop independent brand, upgrade industrial structure, and strengthen competitive advantages, and make use of the advantages of down, silk and cotton textile raw materials such as Lu'an, Chuzhou and Chaohu to increase support for garment industry in these areas, form corresponding production and processing bases, and promote the construction of North Anhui garment base and garment industrial output base with the help of raw materials and labor advantages.
In addition, Anhui will make full use of the strengths of Wanjiang, Wanxi and Wanbei to build a scientific and sustainable apparel industry cluster chain with complete industrial structure, full utilization of resources and strong R & D strength.
Ye Liang said that if these points are achieved, the economic development of Anhui will not only be promoted, but also the obvious benefit is to enhance the important position of Anhui's clothing industry in the rise of central China.
Strengthen guidance and look for breakthrough in development
In fact, the foundation of garment industry in Anhui province is relatively weak. The key is to set up innovative consciousness for enterprises themselves.
In the view of Ye Liang, if the garment industry in Anhui wants to achieve considerable development, the leaders of enterprises must consider the pformation of development ideas, especially on brand cultivation and market development.
"But it is far from enough to think about the development path solely by enterprises themselves," Ye Liang said. It is necessary to further play the guiding role of the government and industry organizations.
First, guide from the planning of policies.
The development of Anhui garment industry is closely related to the development of Wanjiang City belt.
According to Ye Liang, at present, with regard to the situation of industrial pfer, Wanjiang City belt already has the conditions for industrial agglomeration. Since the introduction of the "textile industry adjustment and revitalization plan", the formation and development of industrial clusters in Wanjiang City belt has directly benefited national policies.
Secondly, we should help small and medium-sized garment enterprises to ease the financing difficulties.
At present, the clothing trade association of Anhui province has assessed the credit rating of some enterprises with stable operation in Anhui Province, and has supported the fund's reputation.
In the view of Ye Liang, after the establishment of the credit evaluation mechanism, the channels of financing of Anhui clothing enterprises will become more open.
Third, we must provide some capital subsidies to garment enterprises that introduce advanced equipment and innovative technology.
According to the introduction, in the process of branding, Anhui awarded 500 thousand yuan to the enterprises that were rated as well-known trademarks in China.
In addition, in related cities and counties and related incentives, we can say that Anhui province has taken various policy support to the garment enterprises to take the branding way, and actively guided enterprises to take the road of independent innovation.
Fourth, in attracting investment, Anhui will give certain rewards and subsidies to foreign garment enterprises, especially those undertaking industrial pfer.
In particular, the well-known enterprises in Anhui Province, the introduction of well-known trademarks in China to cooperate, local governments will give land resources, tax and other preferential treatment.
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