The Fashion Shop Is Full Of Tricks.

With the advent of the world cup, shopping malls have become the most popular nuggets, and the major shopping malls all over the country have made the world cup marketing. Whether you are a super football fan or a super pseudo football fan, the World Cup "wave" is enough to put you in this sport's gluttonous feast.

Tricks are crazy for the ball.

It is estimated that an enterprise will raise the brand awareness worldwide, raising the advertising fee by $20 million per 1% increase, but with the help of large sports competitions, the same fee can be increased by 10%. Shopping centres naturally do not miss such a great business opportunity. They hope to shine in a month under the "care" of the world cup, which is famous for their businesses and consumers. This is a win-win situation.

Reporters went to the major shopping malls to investigate and understand that during the world cup, the major shopping malls in Beijing set off the world cup marketing campaign in different forms. The great joy city launched the green carnival, sounding the carnival horn of the world cup in South Africa; the World Shopping Center held the world cup auspicious "material Zha" Mi road roadshow and raffle; the Xinguang heaven and earth gave a full gift during the world cup; "APM" hosted the "football feast" activity. During the world cup, besides introducing the measures of "low carbon watching" and "free parking", the "cage soccer" was introduced into the world.

The relevant person in charge of the department store said that with the opening of the world cup, sales of products related to the world cup and the world cup have increased significantly, among which sports products are most popular. The world cup is a national carnival. Everyone likes to go shopping to buy some products related to the world cup, such as favorite team uniform, football shoes and so on, so as to increase the sense of participation. In addition, many businesses will launch limited edition commemorative products according to various activities, and their collection value is self-evident, which greatly "lure" customers.