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&Nbsp In Clothing Business Activities; Three Common Business Models.

2010/7/12 16:27:00 39

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Apparel enterprises

In the course of business activities, brand strategy, commodity research and development, and market planning are all talked about, and how the enterprises are diversified, personalized and stylized.

Indeed, these aspects are important, but also the minimum necessary conditions for enterprises to participate in market competition. However, many brands of clothing enterprises are "helpless" under the circumstances of brand characteristics, mutual copying of products, homogenization of marketing mode and continuous failure of profitability.

Nowadays, the competition in the market is getting more and more intense. We can find the problem nodes and find the unique business ideas and competitiveness models that are suitable for our development, so that we can grow and expand in order to stand out in the new round of competition.

There must be a way to succeed. There must be some way of thinking.

Here, we call this business idea a business model.

The so-called business mode is the general name of a certain way or method adopted by an enterprise in accordance with the business purpose of the enterprise to achieve the value orientation and goal established by the enterprise.

With a good business model, success is half guaranteed.

We think WAL-MART mixed supermarket, McDonald's fast food, 7-11 Mini supermarket, Starbucks coffee, Gome supermarket, DELL computer, Watsons comprehensive supermarket, ZARA and H&M clothing retail store...

These shops actually illustrate a truth: they are classic examples of success, and the key is to find a successful business model and to bring the profitability of this business mode to a fast and effective level.

From this we can see that

business model

It is a systematic operation mode for enterprises to make quick response, and it is a strategic idea and powerful guarantee for maximizing the value of enterprises.

However, what will be the competitive means and tools for the apparel enterprises to have advantages? This requires enterprises to take advantage of the situation and summarize the competitive mode that is in line with the present and future development of the enterprises. This competition mode is the innovation of the business mode. This will be the most competitive sword for the future and the only way for the development of modern clothing enterprises.

Business models are not always effective for enterprises, but specific.

Environmental Science

Effective, changing with the market and consumption environment is not static, but also needs constant innovation.

The innovation of business mode is not just built on the basis of nothing, nor is it the golden idea of a moment. It is precisely the long-term accumulation and systematic thinking that requires the operation of the industry. It is well versed in the market characteristics of the industry, grasps the development trend of the industry, and has a deep understanding of the resources structure and a high degree of summarization within and outside the enterprise.

In other words, business models are not westernized or abandoned, but business models are inheriting and differentiating, so innovation is everywhere.

We can distinguish different business models in different ways to achieve the goal of value. Next, we summarize several models for your reference so as to derive innovative business models that are more competitive with our enterprises.

Quick response mode

This mode is realized through the efficient operation mechanism of the system, so the requirements for the management system of the enterprise are relatively high.

ZARA is the most important industry, for example, the fastest leading speed is 12 days (the leading time is the whole process from design to production, logistics, and sales), while domestic clothing is 20-30 days; ZARA design style is up to 12000 yuan / year, take a lot of money, the logistics conveyor belt of headquarters reaches more than 200 km, and enjoy the most extravagant distribution mode: the new products are pported by air, and the circulation speed of goods is about 10 days.

There is another speed we share with you -- display reaction speed.

Some media commented: the window of ZARA can better predict the trend of fashion than the trend page of the popular fashion magazines. The reason is that ZARA has more than 200 large fashion designers and fashion cities all over the world, capturing the most popular information and future trends of fashion at any time.