Zhang Tao, General Agent Of Henan Woodpecker: Choosing Brand To See Boss's Character

Editor's note: "good wind depends on strength. Send me to the blue sky." For business, if we can take advantage of the situation and rely on it, we will take a lot of detours, and more will get out of the blue than the blue. Therefore, Newton said, "only by standing on the shoulders of giants can we see farther."

Joining Hongkong Woodpecker Over the past two years, the peak of annual sales has been created, and more than 40 terminals have been developed. Agent The scale is unprecedented. The abandoning of the headquarters shopping mall route is the most exclusive agent in Hongkong's woodpeckers. In three years, the Hongkong woodpecker has developed to 100 stores in Henan, and the sales situation of each family is very good. Zhang Tao, who is only thirty-two years old, has to admire his courage. The shoe industry has been practicing for 17 years, and now the young man who sells leather shoes at the age of fifteen has gained great courage and ability in polishing the market. So why did he choose the Hongkong woodpecker alone in the numerous woodpecker brands? How did he go through the three years of market development?

"Election brand The first is to see the boss's character.

"The first choice of brand is to see the boss's character", which is Zhang Tao's first sentence when facing reporters' questions. Speaking of the ties with Hongkong woodpeckers, Zhang Tao was very excited, saying that it was entirely accidental, and the main reason was that he became a senior leader of the Hongkong woodpecker. "They have a good personality and integrity. They have a good reputation in the footwear industry in Wenzhou, and they have excellent marketing ideas. They can grasp the trend. As the saying goes, "what kind of person do you want to be, you have to be with somebody." I joined the Hongkong woodpecker family with the purpose of learning. Zhang Tao was outspoken about the original intention of joining the Hongkong woodpecker.

When a businessman gains profits, he will be rewarded for joining a brand. As Zhang Tao said, apart from the personality charm of top leaders, he attracted more attention to the strength of the Hongkong woodpecker brand itself. The bird is an international brand with high added value. Secondly, its product mix is very rich, other shoe companies have shoes, and Hongkong Peckers must have, but the Hongkong pecker has some shoes and other shoes enterprises do not necessarily have; in addition, its pricing is very suitable, and the price is generally between one hundred and fifty and four hundred yuan, which is very popular with consumers. Finally, the Hongkong woodpecker's marketing idea is very good. The first strategy is "rural encircling the city", which has won the first opportunity for the development of the brand. In the 05 year, Chen Dong also implemented the "multi legged" strategy, which was mainly based on monopoly lines without giving up the sale of the store. First, Hongkong pecks. As Chen Dong said, "as long as we choose the right development mode, find the right entrance, choose the right path and strengthen our confidence, we can achieve success." Indeed, the brand image of Hongkong woodpeckers has been rising steadily.

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"Be good at combining fate into a resource."

"I believe in fate, you said in the vast sea of people, I and you know, is this a fate? I think people should cherish the fate and get together and be good at combining fate together to make a resource." Zhang Tao believes that Hongkong woodpeckers today's achievements, to some extent, cooperation with joint-stock system is inseparable. Among the board members of Hongkong woodpeckers, they are investors in the enterprise. They take turns to be masters of their jobs. Decisions are democratic. Everyone can play their role and their purpose is very clear and unified. Many international authorized brand manufacturers will develop other brands after they develop smoothly, which will disperse part of their energy and resources. The Hongkong woodpecker can have today's development achievements, to a large extent, a harmonious tacit understanding between the directors of the company. They spend all their energy and resources on this brand. They are all bent on their efforts. It is no wonder that the development of Hongkong woodpeckers is so fierce. "When a person is shortsighted, there are also things that can not be done. The three people must work together to predict the market. The sword is also sharper and more direct. Otherwise, there is a saying that "three cobbler is the top Zhu Geliang." besides, the directors of Hongkong woodpeckers are all elites. When he said this, Zhang Tao's sincerity showed that he was very much in favor of the Hongkong woodpecker's way of cherishing the fate in this way. He believes that it is precisely because of this practice, Hongkong woodpecker's corporate environment is very good, but also to attract talent and retain talent.

Product richness has always been an advantage of Hongkong woodpeckers, to a certain extent, to the purchasing power. Usually, a common fault that Wenzhou shoe enterprises are prone to on outsourcing is to be a "Porter". In addition, Hongkong woodpeckers usually play a dynamic role in combination with the reality of enterprises. Zhang Tao believes that an outsourced person should not only be able to understand goods and understand the trend, but also more importantly, he should be a better designer, have a long-term vision, create a trend and have his own unique ideas. "Hongkong woodpeckers have such talent, that is, employees and bosses can cooperate with each other and make full use of their resources. Of course, how can employees not cherish it if they have a platform that they can fully display? Obviously, Zhang Tao understands the relationship between the boss and his employees very well. The Hongkong woodpecker's practice also affected Zhang Tao to a certain extent.

"Sell products first, sell yourself".

Zhang Tao was born in rural Ruian and began selling leather shoes at the age of 15. Now he has been in the shoe industry for 17 years. In the past 17 years, he has been a retailer, a wholesale agent, an agent trading company, but a reporter can not see any signs of wind and frost on his face. In his own words, "I pursue happy marketing, do things joyfully, earn more money, just enjoy the process, more life experiences, and more insights." In the past 17 years, Zhang Tao's greatest understanding is that "selling products first must sell themselves".

Zhang Tao thinks that doing business is a process of learning. Many things must be down-to-earth and step-by-step. Today, he has been acting as Hongkong woodpecker for three years, and some of the woodpeckers in Hongkong have also affected him. In his view, Hongkong woodpeckers are very good at selling their products before selling them, because he is attracted by this brand of people and things, so they are very loyal to Hongkong woodpeckers and very optimistic about the prospect of Hongkong woodpeckers.

At that time, Zhang Tao took the burden of the Hongkong woodpecker Henan general agent and went to Zhengzhou alone. There are more than 10 brands of woodpecker in the market, and the difficulty of opening up the Hongkong woodpecker market in Henan is self-evident. The reporter asked him how he made the Hongkong woodpecker brand separate from other woodpeckers. Zhang Tao's face humorously said, "look at the Hongkong woodpecker's trademark. It looks like a standard woodpecker." Zhang Tao frankly said that Hongkong woodpecker is a regular and legitimate international authorized brand, has a complete production and operation system, the production base is located in Heshan, opens the product line in Wenzhou, purchases in Tongxiang, Wenzhou, Fujian, Guangzhou, Chengdu and other places, the source of goods is broad, the listing period is short, the hard product quality, the craft and so on are the dividing points between the Hongkong Woodpecker and other woodpeckers. In addition, the Hongkong woodpecker main stage promotes the shopping mall, this also has promoted the brand image very well.

Zhang Tao's memory is still fresh when he mentioned the days when he opened up the market. At that time, no one who was alone, he chose two potential deputies to let them live with themselves for three months. "If I want my subordinates to grow up quickly, I can only take this approach, so that they can learn from each other and study with great concentration. Now they have become my right-hand men. " Zhang Tao said that he kept his feelings, kept people, kept people, and treated people, which is the same as Hongkong woodpeckers. He also said that when he opened up the market, the Hongkong woodpecker gave him a lot of support. He was very moved. "Hongkong woodpeckers pursue the strategy of entering the shopping mall and making monopoly, and because it is priced between 150 and 400 yuan, it is also an international brand. It is in the shopping mall, so it has been very successful. But when I made a thorough investigation of Henan, I thought it was better to be a street monopoly than a shopping mall. The company headquarters did not directly negate my idea, instead, he abandoned the policy of unification and supported me in the light of the actual situation in Zhengzhou. Although now I have made the right move, but at that time, the future is uncertain. If I haven't done a good job, the Hongkong woodpecker may be killed by me in Henan. Referring to the situation at that time, Zhang Tao was very grateful to the head office.

Many people compare competition to a marathon race, but Zhang Tao feels that competition is more like climbing stairs with others. "When others are tired and resting, I continue to climb up, slowly, he will rest more, as long as I continue, he will leave me farther and farther away." Zhang Tao felt that the starting point was to compete with others, and the key to doing business was to choose the brand that suited him.

Now, the Hongkong woodpecker is already operating in the company in Henan, and the market network is also healthy. Zhang Tao said that the next step is to enhance the terminal, make high-quality terminals, and maintain the core competitiveness of Hongkong woodpecker terminals. Although the monopoly is a very small project, upgrading terminal is not achieved overnight, but Zhang Tao said he had confidence in his headquarters. "Our head office has bought a piece of land in the three phase of the Chinese shoe market, and is going to do a big job. The land is said to have been specially developed by the Wenzhou municipal government to recall the Wenzhou shoe merchants, especially those who built factories in Guangzhou. This gives us a lot of confidence. We will surely make Hongkong woodpeckers bigger and stronger! "