Novice To Join The Clothing Brand, The Best Choice Is "New Product Launch".

Ms. Meng of Zhengzhou wants to investigate and join a clothing brand.

Experience answer

A senior clothing business consultant said: joining the clothing brand is the best choice for the "new product launch" opportunity. Entering the market this autumn season is more suitable for beginners.

"Clothing brands will hold two new product launches every spring, summer, autumn and winter, usually referring to ordering.

This is the best time to join.

In the new product launch conference, we should focus on whether the brand new product style is consistent with the brand consistent style, and whether the price system meets the local consumption level.

Before deciding to join, investors can also conduct on-site "research" at the press conference. According to the number of existing franchisees, they can judge the current market size of the brand, understand the customer's evaluation of the brand, and better find a similar or similar franchisee communication with their own region.

Generally speaking, the conditions for joining mature brands are relatively high.

And some new brands have a short market entry time, which is relatively low in terms of opening the market quickly, and policies are flexible. Investors should choose and negotiate with them as appropriate.

There are several points to be noted in the franchise contract.

The area and duration of the A. operation and the regional restrictions determine whether the operation is exclusive or multiple in the designated area.

B.

C. supply price is generally calculated at the corresponding discount rate at the retail price, that is, the discount rate, the return rate, return refunds, or only exchange? Is it the same goods, or is it free to change? There should be a clear agreement.

D. sales tasks, according to their own ability to estimate whether they can achieve the desired goal; finally, we should seriously analyze the conditions for termination of the contract and avoid the terms of the overlord.

Risk warning

Because the threshold of clothing store is relatively low, no professional skills are needed, so long as there is capital, it can enter, so the investors who join the clothing monopoly are more and the competition is fierce.

"If you pay attention, you will find that the survival of the clothing store is not very easy. Almost every week there are some clothing stores being pferred and closed. At the same time, there are many new clothing stores open, and the survival of the fittest in the market is very fast."

According to the insiders, joining the clothing brand monopoly is relatively simple for the inexperienced entrepreneurs, from the choice of shop location, shop decoration and layout, to the training of salesmen and promotion means, all are provided by headquarters for help, and it is relatively easy to operate.