From The Right Of Production: Fight For The International Clothing Brand Agency Power

An order made her fall in love with "NOK bear".

In 2003, Yang Xiaohui opened a children's wear factory and passed it.

Seeing Yang Xiaohui's plush toy pictures on the website, Yang Xiaohui liked it very much.

She plated all the words: the NOC bear is a famous brand toy in Belgium. In 1998, it was born with a chubby and lovely bear. In the following years, kangaroo, koala, ostrich, donkey, cow and other toys were born. They all won Belgium's annual toy award.

It has more than 200 agents and stores throughout the world, and was named Belgium Royal designated toy in 2001.

The exquisite toys make the "NOK bear" brand popular all over Europe.

The loveliness of these toys is not only because of their shape and design, but also in their production quality and superior materials. For example, the fabric of toys is mainly made of super soft baby cashmere.

The biggest characteristic of NOK bear is to use exaggerated cartoon methods to highlight the characteristics of animals and make them humanized.

NOK bear is not only a toy for children, but also a favorite of white-collar workers.

When Yang Xiaohui showed these pictures to the young people around them, they couldn't wait to buy them.

Win with the best quality.

Later, Yang Xiaohui learned that the production base of these cute animal toys with exquisite materials and meticulous work is in South Korea.

Yang Xiaohui thought, "I am fully capable of producing these toys, and I will try to get customers to try them out!"

Yang Xiaohui and his clients have been keeping a good habit of giving gifts to each other on their birthdays.

One day in September 2004, it was Yang Xiaohui's birthday.

Kasia, who has been producing children's wear in Yang Xiaohui's company, gave her a greeting card and two Knox bears.

This time, Yang Xiaohui decided to imitate some nock bears to prove their production capacity.

She found four sizes of different sizes from the website of NOK bear, and then found the best production plant in Nantong, China's production base of fluffy toys, copying a batch of samples.

Only the size of a fist is small, big as tall as a real person.

When the client came to inspect Yang Xiaohui's children's clothes, Yang Xiaohui showed them the imitation.

{page_break}

Yang Xiaohui clearly remembered the customers' surprised eyes.

They did not expect that a factory specializing in the production of children's clothing could produce such exquisite toys.

When the customers came back, they helped Yang Xiaohui win the first batch of trial papers.

After that, Yang Xiaohui began making orders for the "NOK bear".

Later, her "NOK bear" list became more and more.

Now, in the corner of Yang Xiaohui's office, dozens of "NOKIE bears" are stacked neatly, and their walls are full of lovely pictures.

Of course, Yang Xiaohui did not stay in production.

She thought that the NOx bear's loveliness is a kind of intuition. If someone can make a fashionable product copy with the words that young people like, the "NOK bear" can be further spread.

So, Yang Xiaohui found a girl who wrote a product copy specifically to write a product copy for "NOK bear".

The most special aspect of NOK bear products lies in its simple and peaceful fairy tale world built on deep European culture.

Everything starts with the baby's preferences. The sky blue is light pink, light yellow and white, like the spring and summer season in Europe, the petals of soft petals, the sky and the river, and the warm sunshine.

The images of small animals are also simple and charming, with a round smile and a happy world.

Little bear, it always likes to look at people and say, "Hi, how are you?" if you feel sad, please accept its big and warm embrace; small elephants, giraffe and hippo are good friends in the African jungle, where there are plenty of sunlight and beautiful grassland.

The disposition is very happy, the small elephant is a bit slow, the giraffe loves the whimsical, the hippopotamus quietly ponder; the donkey, the enthusiasm its most commonly considered thing is how to help others.

Because watering the flowers for others, you can see the beautiful smiling faces of the flowers, help others repair the roof, and you can see the sky in a higher place; rabbits, koalas, clowns, who live in amusement parks, can see many happy faces every day, so their expressions are fixed in smiles.

Her writing style is very good, so that the "NOx bear" is lovely and pure.

This further strengthened Yang Xiaohui's confidence in introducing it to China and opening up the domestic market.

Take the initiative to negotiate with Belgium for the right of agency

Yang Xiaohui is determined to be the agent of "NOK bear" in China.

In December 2005, she went to Belgium to visit her clients and stated her wishes.

Belgian customers led Yang Xiaohui to visit several exclusive stores.

In Brussels, the "NOK bear" store is adjacent to Louis Weedon.

Yang Xiaohui saw that the NOK bear was really a national treasure in Belgium, and all the children in the family had "NOK bear" toys.

People give gifts to each other, and they also like to send "NOK bear".

Because the brand of "NOK bear" is famous in Belgium and popular in Europe, they are very cautious when they enter the Chinese market. However, because Yang Xiaohui has a "NOK bear" production experience and a positive attitude, they have promised that if Yang Xiaohui enters, he will be the first agent.

Now they are preparing for market entry.

Their cartoons will be broadcast on Eastern radio in Shanghai this year.

The move of "NOK bear" into China is accelerating.