Ito, Japan, HVDC Sells "Fast Fashion" Own Brand

　　 According to Kyodo news agency, Japanese Seven&I holding group and Xi you and other flow giants will strengthen the "fast food fashion" business in the supermarket, hoping to improve the sales of clothing that affect the performance of supermarkets. "Fast food fashion" means selling costumes with the latest fashion elements at a low price.

Fast food fashion Uniqlo Sweden's " H&M "Represented" has been developing rapidly in recent years. Circulation giants also want to take advantage of the advanced stores to compete.

Seven&I holding group is working with Hongkong Lifeng company, which has many garment production bases in Asia. At the end of August, it will sell some fast-food fashion products jointly developed by the two companies at its Ito's huowtang hall, such as shirts priced at 2000~4000 yen (153~306 yuan). The group plans to expand the number of stores to about 100 next summer, making sales of fast food fashion up to 10 billion yen in two or three years.

Since 2005, Xi you has been making efforts to sell the fast food fashion brand George in the UK. It is said that 3 sets of women's swimsuits priced at 3850 yen this year have been well received. Clothing sales accounted for about 10% of the "George", and the company plans to raise it to 20% by 2013. AEON also said it would consider private brand clothing fast food in the future. Vogue 。