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Expert Advice: We Must Choose The Right Time To Join A Clothing Store.

2010/7/14 15:12:00 28

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Join The Clothing Store

Women often can't help to put some blood for beautiful clothes.

Couture

It is also the entrepreneurial dream of many women.

So what is the real experience of opening a clothing store?

Ms. Gao

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A high-end brand of women's wear in Taiwan has been in existence for 8 years, after years of painstaking efforts.

brand

Has formed a good market influence and reputation in Kunming, and the store of Gao lady has expanded to 8.

"Over the past few years, we feel that the pressure is greater and less profitable year by year. Now it is not a good time to invest."

Ms. Gao said.

Miss Gao took charge of the account. The brand franchise cost was 20 thousand yuan, but only provided training and guidance for employees. According to the company's requirements, the storefront must be located in the 1198.00,1.90,0.16% commercial area with a scale of more than 80 square meters.

According to this standard, the annual rent of the shops in the first ring road in Kunming is generally around 300 thousand yuan, and the rental of the mature business circle outside the ring road is between 200 thousand yuan and 250 thousand yuan. The decoration has a uniform standard, which is about 1000 yuan per square meter, and a storefront will probably cost 100 thousand yuan. Each shop has at least 4 employees. According to the current market salary level in Kunming, the basic salary of ordinary employees is 850 yuan, and sales commission and target bonus are also given. The monthly income of employees is between 1300 yuan and 1500 yuan.

With the growth of seniority and sales level, wages have to be raised. The store manager has to pay around 3000 yuan monthly salary. Clothing is purchased at 50 percent off price, and the first purchase must reach 200 thousand yuan.

If you want to change the goods, you must pay an extra 20% of the replacement charge.

Based on the above conditions, the first investment is about 700 thousand yuan.

In addition, the seasonal and trend of clothing determines the speed of new listing.

As the weather turns cold, the value of clothing is even higher, and the cost of single purchase will increase significantly.

If there are not hundreds of thousands of yuan in working capital, if the one or two batch is unsalable, it is likely to drag down a shop.

"In recent years, the rental of the shops has been rising rapidly. In the past, it was 3 years and 1 signed. Now the owners generally only allow 1 years and 1 sign, and the rent is increased every year.

And wages, utilities, national taxes and land taxes are rising and profits are getting thinner.

Ms. Gao said that although the best shop in her 8 stores could earn about 200 thousand yuan a year, the operating pressure increased year by year.

This year is not a good time for investors who plan to enter new businesses.