• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Lining's Ultimate Goal Is To Become A Global Brand.

    2010/7/14 20:10:00 197

    Lining

       In 2009, sales volume is expected to exceed international sporting goods giant. Nike After becoming the first sporting goods brand in China, Lining (02331.HK) began to have more courage to enter Nike's stronghold. red flag "


    A few days ago, Lining opened the first store in the United States in Portland (Portland) low-key business, analysts said that this means that Lining in the Chinese market sales over Nike, began to extend the battlefield to Nike's "stronghold" of the U.S. market.


    A person familiar with the Li Ning Co told the first financial daily that Lining's first store in the United States was officially opened in January 5th this year. The store mainly sells several kinds of products, including basketball, badminton and Chinese Kung Fu series, which are newly developed by Li Ning Co. Chinese Kung Fu products are not sold in China, and they are all transported to the United States by domestic manufacturers, and the employees of the stores are recruited locally. Whether the sale price of American stores is in line with that in China and the latest week's sales performance remains unknown.


    The source of the first store was selected in Portland, first of all because the Lining R & D center established in 2008 is also here. The number of employees in the R & D center has increased to 20~30 people, and is familiar with the local environment. The store and R & D center are similar to the "upstairs, downstairs" relationship. They can take care of each other. Besides, Portland footwear designers and marketing and creative companies are gathered. In the place where the latest fashion of international sporting goods is born, the Lining store can play a role of display.


    In fact, Portland is also the location of Nike's R & D base, which is not far away from Nike headquarters BEAVERTON. With the research and development center set up by Lining, the war between Lining and Nike has been burned to the door of the latter one by one.


    Insiders praised Lining's move to enter the US market. He thought that the annual sales volume of Lining in 2009 will increase by more than 25% compared with 2008, and it is expected to reach 8 billion 300 million yuan. In 2009, Nike's sales revenue in the Chinese market was about 1 billion 100 million dollars, that is, 7 billion ~80 billion yuan. Lining basically became the leader of the domestic sporting goods market, and the original boss Nike and second brother Adidas would rearrange the seating capacity.


    Lining's sharp advance in the domestic market laid the foundation for its going to the international market. Insiders said that the battle between Lining and Nike turned out to be the opening of stores in the United States at the door of their own homes, which meant that "war" started on Nike's territory. People close to Li Ning Co said to reporters that the first store is a test shop. Once the test is successful, more stores will be opened in the United States.


    The pace of Lining's internationalization is not limited to the United States. In 2009, when Lining spent 165 million yuan to buy the badminton brand Kaisheng, he began to enter the Southeast Asian market. The industry said that Lining has established dozens of stores, not only selling badminton clothing, footwear and accessories, but also selling badminton equipment, plus the previously acquired Double Happiness Table Tennis equipment.


    Lining's profit source is more secure from sports products to sports equipment and international market.


    Prior to that, Zhang Zhiyong, chief executive of Li Ning Co, once said that Lining's ultimate goal is to make global brands and enter the international market.

    • Related reading

    Clothing E-Commerce Has Become The Focus Of All Kinds Of Venture Capital.

    Marketing manual
    |
    2010/7/14 20:01:00
    28

    Industry Experts Interpret Shoe Industry'S "All Age" Marketing

    Marketing manual
    |
    2010/7/13 12:46:00
    149

    Nike Launches World Movie Without AIDS

    Marketing manual
    |
    2010/7/13 11:49:00
    173

    Zhang Chao: Several Ways To Achieve Effective Questioning

    Marketing manual
    |
    2010/7/12 15:03:00
    163

    Zhang Chao: The Easiest Opening Speech -- Accurately Addressing Customers

    Marketing manual
    |
    2010/7/12 15:01:00
    126
    Read the next article

    Shishi Textile Enterprises Open Up ASEAN Market And Usher In New Business Opportunities.

    In January 1st, the China ASEAN free trade area was officially launched, which means that the import and export of products between China and ASEAN countries will soon enter the era of zero tariff. "Shishi textile enterprises have huge space to open up the ASEAN market. This is a new business opportunity!" Cai Zhenrong, President of Huafeng Textile Group, said that compared with ASEAN countries, China's textile and clothing exports have obvious advantages. Although some ASEAN countries listed so

    主站蜘蛛池模板: 国产亚洲美女精品久久久久| 日韩人妻不卡一区二区三区| 在线a亚洲视频播放在线观看 | 无码国产乱人伦偷精品视频| 成年网站在线观看| 国产爆乳无码一区二区麻豆| 亚洲综合一区无码精品| JLZZJLZZ全部女高潮| 香瓜七兄弟第二季| 日本高清成本人视频一区| 国产免费直播在线观看视频| 久久久精品免费| 色偷偷亚洲第一综合网| 成人欧美一区二区三区在线观看| 哒哒哒免费视频观看在线www | 日韩精品无码一区二区三区不卡| 国产欧美日韩综合精品一区二区| 二十四小时日本高清在线www | 国产精品国产三级国产a| 亚洲人成网站日本片| 激情综合网婷婷| 日本阿v精品视频在线观看| 国产一级在线播放| 一进一出抽搐呻吟| 狠狠穞老司机的福67194| 国产高清在线观看麻豆| 亚洲中文字幕久久精品无码喷水 | 日韩人妻无码精品一专区| 国产亚洲欧美在线专区| 中文字幕一区二区日产乱码| 精品哟哟哟国产在线不卡| 在线观看一级毛片| 亚洲国产成人片在线观看| 黄色激情视频在线观看| 日产精品一致六区搬运| 免费又黄又爽又猛的毛片| 91视频一区二区| 最新电影天堂快影eeuss| 国产精品一区二区久久| 亚洲日本一区二区一本一道| 国产男人午夜视频在线观看|