Zhang Chao: The Easiest Opening Speech -- Accurately Addressing Customers

In any language environment, for any person, the most beautiful and important word is his name.

Dale Carnegie said, "one of the simplest and most important ways to get people's affection is to remember his or her name."

This is also true in sales.

Everyone likes to be called out by others, so no matter what kind of identity the customer is, and how you relate to it, you must try to keep your face and name firmly in mind, which will make your sales unimpeded.

If you call the customer's name wrong at the beginning, then you will never be able to talk about it.

A salesman hurried into a company and found it.

"Mr. John, you have the wrong person.

I am Smith, not Roger! "

"Oh, I'm so sorry, I may have mistaken.

I'd like to introduce our new color printer to you. "

"We don't need color printers now."

"Yes.

However, we have other models of printers.

This is the product information. "

John put the printed matter on the table. "These are very detailed, please."

"I'm sorry, but I'm not interested in these."

Smith finished with his hands and showed signs of leaving.

Accurately remembering the names of customers is of vital importance in promoting sales, and even this marketing skill has been called the law of selling names.

Jo Gilad, the most outstanding salesman in the United States, is able to call out the name of every customer.

Even a customer who hasn't seen you in five years, but as long as he steps into the threshold of Jo Gilad, he will make you think you broke up yesterday, and he still missed you very much.

He will make this person feel important and feel great.

If you can make someone feel great, he will satisfy all your needs.

Remembering someone's name is very important. Forgetting someone's name is simply intolerable.

Because the name of the other person can be called out enthusiastically, to some extent, it shows his attention and respect, and goodwill comes from it.

If you haven't learned this yet, from now on, pay attention to remembering the names and faces of others, use your eyes to see them carefully, and remember them with your heart.

To remember the names of the customers and call the customers accurately, we can refer to the following four methods.

(1) listen carefully

Remember the names and the customers accurately.

(2) constantly repeating and strengthening memory

In many cases, when a customer tells you his name, it will be forgotten in less than 10 minutes.

At this time, if we can repeat more times, we will remember more firmly.

Therefore, in the first conversation with customers, we should call several other names.

If the person's name or position is rare or strange, you may as well ask for its original way of writing and naming, which will help you to deepen your impression.

(3) using pen to assist memory

After obtaining the customer's business card, he must write his features, hobbies, expertise, birthdays and so on behind the card to help memory.

It would be better if you could match the photo with another data card.

Don't rely on your memory. If you make a mistake, you will lose it.

(4) using interesting associations

It is also a good way to help customers to remember their names if they can use their characteristics, personalities and homonyms of their names.

The author introduces: