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Footwear Enterprises Enter Into The Mainland Children'S Shoes Market

2010/7/12 14:44:00 38

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Ying Jin group

(1386) by the end of March 31st this year, the fiscal year turned out to be a profit of 2 million 920 thousand yuan and a profit of 0.47 cents per share.

The turnover increased by 9% to 1 billion 138 million yuan per year.

Chief executive Qiao Weiming said the mainland's spending power continued to be strong and was not affected by the financial tsunami.

As a result, the company added 52 sales points to 31 million yuan last year, while sales in the same store also increased.

Mainland China

Children's shoes

Zhu Xianwen, chief financial officer of the group, said he had signed a letter of intent with Stephen Chow, a movie star, and launched a crossover version of the seven animated version of the Yangtze River, which mainly attacked the mainland children's market. It is expected that the market will be launched in 3 to 4 months.

Last year, the Group recorded 4.7% and 3.1% growth in the same store sales in the mainland and Hongkong respectively. The average selling price rose from $310 to $335, with an average sale of about 9100 pairs of shoes per day, 200 more than 09 years.

Qiao Weiming pointed out that 150 new sales outlets will be added to the mainland this year, with an investment of about 50 million to 60 million yuan.

Qiao Weiming believed that

Franchised store

Strong potential, hoping to expand business in this area.

At present, there are 790 sales outlets and 77 franchisees.

In Hongkong, there are plans to open 5 to 6 WalkerShop.

At the same time, the company will set up a new brand in the form of self purchase or acquisition.

Supplement:

Nike has always been good at marketing for young people. The company's recent masterpiece is "the future" written for the world cup. It has been posted to the Internet before the TV broadcast, and has won many clicks because of its excellent production. But it is not fully consistent with the "virus" feature, it is only a supplement to TV advertising.

Nike has different opinions on "virus".

Nike said that "virus" is a good marketing method to meet young consumers' new habit of receiving information, but it is "impossible to meet".

Huang Xiangyan, spokesman for Nike China, said: "viral marketing expenditure accounts for only a small part of Nike's network marketing expenditure, and its quantity is only a fraction of Nike's online advertising.

These things are icing on the cake, not deliberately pursued.

Nike doesn't pay for viral video.

"The number of virus videos can not be too many, otherwise it will not be fresh, everyone's curiosity will be gone.

Now, with the popularity of viral video marketing, the demand for creativity is higher. Nike's principle is that creativity is not good enough, but rather not.

Because this kind of marketing is not a must.

One of Nike's recent works, Ronaldo and Bugatti Veyron, is when C Luo was shooting other advertisements for Nike, just when a Bugatti Veyron was next to it, the creative designer of the advertising company improvised the idea.

Because it involves other brands that are not suitable for TV advertising, the video has been put on the Internet.

At present, Nike has not produced virus video in China. The company feels that "one of the advantages of the Internet is that there is no national boundaries. Some domestic producers are more interested."