Interview With Lining: The Energy Field Of Star Leaders

Yes

If there is no fire in the 2008 Beijing Olympic Games, I believe Lining will be rejected by her company's front desk lady.

As a founder, Lining has rarely been involved in specific day-to-day operations.

Li Ning Co has been planning brand remolding for three years since 2007.

In the meantime, in the impression of CMO Fang Shiwei, a brand reinventing Project Co ordinator, there were few meetings that Lining personally participated in the discussion and decision-making, most of which were related to the determination of new trademarks.

And specific business objectives, organizational adjustment,

Concealed but not exposed is a great challenge to the role of most Chinese private enterprises.

In the Chinese business community, it is often heard that the founder and chairman of the company are a workaholic. Often in the early hours of the morning, they discuss business with executives of a company responsible for the company.

So Lining, who crossed the border, became a "heterogeneous".

He used a marriage analogy to explain his role in the company. "Not married is not my decision, but I decide to participate in the making of the clown, then who marries specifically and how to get married, that is what matters to them."

In a word, first of all, he participated in the major development of the company.

There are three proposals for Li Ning Co's selection of new trademarks.

According to the rules, the new trademark can be approved by the chairman Lining and CEO Zhang Zhiyong.

At the first meeting, Zhang Zhiyong voted for one of the trademarks.

When it was Lining's turn, he asked euphemistically about his staff, "can I not choose" because of a relapse of lumbago.

Interestingly, most of the trademarks in the first batch of proposals were subversive innovations in the original trademark.

Lining chose an oriental way of expression to convey his opinion rather than paternalistic authoritarian management.

At the end of 2008, the Li Ning Co launched a large-scale supply chain pformation, leading the upstream suppliers including fabric suppliers and footwear manufacturers to move to Hubei, and set up thousands of acres of Lining Industrial Park in Jingmen.

When it comes to multi party cooperation, neither the supplier nor the local government in Jingmen is talking about the round of rounds between themselves and Zhang Zhiyong and Li Ning Co COO Guo Jianxin. Lining's name is rarely mixed up. It seems that people should not bother the former gymnastic prince with the business.

In the interview, Lining is more interested in the design of the system structure than the specific operational problems such as account period, inventory and channel in the business.

In 1997, Lining handed the position of general manager to Chen Yihong (now the founder and chairman of China's trend [5.051.00%]). He turned to Peking University for four years, and his major was law.

The intrinsic impulse of learning is to understand the rules of social operation. He said he had personal interest in it.

After completing the law undergraduate course, he continued to study some business school courses.

On the other hand, those close to Lining thought he was a man of temperament.

In his own words, he will get used to trusting partners.

Lining believes that to build a business platform that can carry more large-scale business, we need to go to a personalized corporate governance structure.

As for how to set rules with the help of the board of directors, and how to ensure that the board can use rules to guide the company, Lining does not have enough brilliant logical statements.

As for the business experience, Lining said that it was a bit of a shock, as if all the karma in this place should have been seen as follows.

Just like he said that he had been puzzled by starting his own business until now, he was very cheerful and open-minded, which would make you feel confused and should be the normal life.

But one thing he should not be puzzled is that even if he continues to fade away, the word "Lining" will always be everywhere in this company named after him.

Lining's willingness to empower his style is closely related to his personal interests and personality.

Lining used a very simple answer to explain the problem of Corporate Governance: if you can not achieve your own strength, you must establish and develop the energy of the system.

The key is whether the system can exert its energy.

"With the development of the company, it is becoming less and less to impose some of my ideas on a product, or impose on a business mode."