Footwear Industry In Quanzhou Follows The "Fast Fashion" Mode To Keep Pace With Changing Weather Management.
July 12th, after entering July,
weather
Gradually, the reporters found that many clothing stores in the city have placed the new suspenders and jeans shorts in the most prominent position of their shops.
The owner of a clothing store in downtown South Junlu told reporters that the cool shoulder shirt and the wide dress were especially good selling products during this period, and they could sell more than 20 pieces a day.
Sale
Two times more than last month.
Summer clothing design incorporates weather factors
The operation of clothing is closely related to seasonal climate. As early as two years ago, Ma Cassini clothing had eaten and neglected the weather factors when exploiting the domestic market. In the spring and summer new design in 2008, the company used the black, white and grey colors of autumn and winter products in 2007, and did not take into account the hot weather in summer which made people prefer wearing colorful clothes.
New products
Post marketing sales are not satisfactory.
In the next two years, the company took full consideration of the weather factors in the spring and summer new product design, and the sales volume of spring and summer products began to pick up.
"This year's summer clothing products have completed design and R & D since six months ago."
Wang Renjiang, chairman of bin Nu, told reporters that for the traditional clothing manufacturers, the weather factors after six months should be taken into consideration in the costume design.
Although it is difficult, it is not at all impossible.
Wang Renjiang believes that clothing companies can collect weather trends in previous years, according to weather data to comprehensively evaluate the next spring and summer products selection, color selection and so on.
In addition, enterprises with brand stores all over the domestic market also need to consider the seasonal climate differences between the East and the West in the product design, and adjust the delivery time according to the weather changes.
Fast forward, fast out and tight weather.
pace
For the clothing industry of our city, is the weather information decided to make money or not?
Deficit
Ben's important information.
Only by making full use of "time" can enterprises accurately capture the tremendous business opportunities brought by meteorological changes.
So how can we turn from "relying on heaven" to "eating with the sky"? The industry believes that clothing enterprises can learn from the "fast fashion" model that has become popular in China in recent years.
In recent years, ZARA, H&M and other brands are popular in China. These brands are representatives of fast fashion, which collects and designs fashion information through the latest international conference and other channels, and then produces and sells them. "A new 12 days can be listed," which is very fast.
Based on the traditional production mode, clothing manufacturers in Quanzhou can try to invest some funds and production lines in the "fast fashion" mode for new product production. Because the "fast fashion" mode of production cycle is short and can keep pace with the weather changes, it is possible for enterprises to fully integrate weather factors into new products.
As a matter of fact, some shoe and clothing enterprises in our city have been moving against the wind, offering the banner of fast fashion.
Last month, a Jinjiang sports brand held a press conference that it would start the development route of "fast fashion", and import advanced advanced reaction lines from abroad to provide support for fast fashion operation.
While Anta relied on its own 22 shoe production lines and 2 garment production bases, successfully completed the "25 days to complete the order", to achieve rapid response to the market.
- Related reading
Chinese Traditional Tonglu Embroidered Shoes Appear In World Expo To Fan Foreign Tourists.
|Wenzhou Relies On Its Business To Spanform Itself Into A Great Breakthrough In The Year Of The Tiger.
|The Three Western Regions Of Chongqing's Garment Industry Are Developing Rapidly.
|- Company news | The First One To Set Up Factories In The United States, How Did This Cotton Leading Enterprise Fare Under The Trade Friction?
- News Republic | The Number Of Gap Brands In China Has Reached 200 Breakthroughs For The First Time.
- neust fashion | Milk Tea Air Jordan 4 "Mushroom" Will Be On Sale Soon!
- Fashion shoes | Nike Air Max 97 Shoes New "Green Glow" Color Matching Release
- Fashion brand | Alfa Industrial X EVISUKURO 2019 Joint Series Is About To Debut, Uniform Street.
- Expert commentary | After The Mid Autumn Festival, The Purchase Price Of New Cotton Rises Everywhere To Boost The New Cotton Market.
- Expert commentary | Dye Prices Rose Again, Polyester Raw Materials Decline In The "Golden Nine Silver Ten" Market Is Not Promising.
- Daily headlines | "I Haven'T Been So Happy For Many Years!" See How Honghe Stirred Up The "Initial Heart" Of The Sweater.
- Daily headlines | Saudi Arabia Gives A Timetable For Resumption Of Production. Demand Is Not Strong, PTA And MEG Are Beginning To Shiver.
- Fashion shoes | New Hundred Lun X Bodega Joint Shoes New "No Bad Days" Color Matching Landing At The End Of The Month
- Grasp The Unlimited Business Opportunities Of China's Baby Pregnancy Products Market
- More Than 300 Enterprises Gathered At The Eighth Gift Crafts Exhibition
- China Textile City DTY New And Old Fabrics Appear Together
- 2011 Overall Forecast Of China'S Home Textiles Industry Trend
- Dreamworks Of China'S New Fashion Designers
- Kangnai Went To Paris, France, With Its Price Concessions And Quality Assurance.
- Brand System Power Will Spawn Outdoor Brand (2)
- 山東岱銀被選2010年度紡織服裝行業新銳品牌
- 澳大利亞時裝周10/11Dion Lee發布
- Brand System Power Will Spawn Outdoor Brand (1)