Sports Brand Peak'S Same Store Sales Increased By 12.5% In The Second Quarter
In order to actively prepare for the women's basketball world championship in the Czech Republic from September 23 to October 3 this year, China and Australia were divided into the same group and warmed up through three hot matches. On the match site, in addition to the first-class facilities, warm and civilized Chinese fans, the Australian women's basketball team members' handsome PEAK uniforms also attracted attention, which made the audience feel more intimate and added a sense of national pride.
Unique vision comes from 21 years of persistence
It is understood that the first brand of Chinese basketball equipment, PEAK, joined hands with the world champion Australian women's basketball team in 2006. In September of the same year, the Australian women's basketball team in PEAK's uniform won the world championship. Similarly, the relationship between PEAK and the NBA has also been rumored in the industry. And the strategic cooperation with FIBA can be said that PEAK has "monopolized" the gold resources of high-end basketball events in the world.
"Earnestly calculate" event resources to expand marketing dimensions in multiple ways
The two world's top teams of the Chinese and Australian women's basketball teams contributed three wonderful matches to the Chinese fans, which helped promote the dialogue between the two teams behind the scenes. They also had a pleasant emotional communication with the fans through the presentation of the perfect skills of the players on both sides. Chinese brands go out without forgetting to "go back to China for development" and bring back a good opportunity for international basketball cultural exchange. This is not so much a "rumination" of "international strategy", but rather a "careful calculation" of event resources and a deep excavation of marketing models.
Whether it is signing star players, basketball equipment or event sponsorship, PEAK is working hard to establish a multi-dimensional marketing model, relying on its own international resources, to expand the basketball vision for Chinese basketball fans, create a professional and fair basketball exchange platform, set off a basketball storm like cultural impact, and deliver love for life Love sports life philosophy. These efforts, like the silent spring rain of moistening things, permeate the hearts of consumers. The China Australia Women's Basketball Tournament may only be a small drop of water, but PEAK will cherish every opportunity of moistening.
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