The Purpura Has Been Heard In South Africa &Nbsp; Have We Succeeded?

Passionate 2010 World Cup South Africa The football match came to a close. In this world cup, Chinese sporting goods processing enterprises have been really busy for a while. Statistics from Yiwu Customs show that the monthly export volume of local sporting goods has exceeded US $10 million for six consecutive months.

However, in the interview, reporters also learned that although the scene was lively, however, the profit from "made in China" lacking technical support and brand advantage was very low, and a large number of cheap goods stampeding exports also objectively aggravated the occurrence of trade friction.

"If our enterprises want to better participate in the international market competition, we must improve their ability of independent innovation and improve the technological content of their products." Many experts and scholars told reporters.

　 It's just a small gain.

　　 The South Africa World Cup, which lacks Chinese football team, is not short of Chinese elements. No matter whether it is a famous and fearless purpura on the athletic field, it is also the "game of celebration" ball used in the game, and even the mascot of the world cup, "Zha".

The small commodity wholesale market in Yiwu, Zhejiang, has entered the World Cup since the beginning of this year. According to statistics from Yiwu customs, the monthly export volume of local sporting goods exceeded US $10 million for six consecutive months, and exports increased by 110% in the first 5 months of this year compared with the same period last year. Especially in April and May, there were more than $15 million sporting goods exported every month. All the products related to the world cup, such as the national flag, wig, football, trumpet, sunglasses and telescopes, have been selling well.

"A similar business scenario is not worth rejoicing. The huge South African market is only a small gain for" made in China ". Some experts pointed out.

In fact, almost every major international sports event can see similar gratifying data. 4 years ago, the German World Cup, a lovely made in China, sold for 19.95 euros in Germany, while the factory price in Yangzhou toy factory was only 1.45 euros. Most of the profits fell into the pockets of German dealers and importers. 4 years later, today is no exception. The South African World Cup, the price of the purpura from 20 rand (17.7 yuan) to 60 rand (about 53.1 yuan), and in China's domestic website, such speakers can be easily purchased with 5 yuan, we can see that the factory's factory price is still lower than 5 yuan.

" Made in China The huge gap between high profit and profit is a normal business logic. If the total sales profit is compared to a big cake, the market position of the buyers and sellers determines the right to divide the profit cake. The reason why dealers can get high profits is that they have the highest value added value chain brand control advantage. Obviously, the designers and brand promoters of "guliao" and "zkkmi" have stronger market power, while the manufacturing industry in China can only get a small income from processing fees.

　 Intensified trade frictions

　　 Some scholars have pointed out that China's increasing trade friction is closely related to the large number of cheap and technically deficient "made in China" exports.

It is understood that in 1-5 months this year, 14 countries and regions launched 31 trade relief surveys on China's products, with a total value of about 1 billion 800 million dollars.

Statistics from the US Department of Commerce show that China was related in 2009. commodity The amount of US $15 million 280 thousand was much lower than US $90 million 670 thousand in 2008. But in 2009, the United States launched 23 trade relief investigations to China, and the number of cases increased by 53% over 2008. The value of the case accounts for 65% of China's Global trade remedy survey fund.

It is understood that since 1995, China has been the biggest victim of anti-dumping in the world for 15 years in a row. With the outbreak of the international financial crisis, China's exports have become a target of public criticism. According to statistics from the Ministry of Commerce, a total of 22 countries and regions launched 116 anti-dumping investigations, countervailing measures, safeguard measures and special safeguard investigations in 2009, directly involving the export amount of US $12 billion 600 million. Last year, China's gross domestic product (GDP) accounted for 8% of the world's total, and exports accounted for 9.6% of the world's total, while anti-dumping accounts for about 40% of the world's total, and countervailing accounted for 75% of the world's total.

Since December 2009, China's exports have increased substantially, and exports have exceeded the level before the impact of the international financial crisis. This sustained growth has also brought pressure on China's foreign trade. "Western countries are deliberating on the trend of trade protectionism and actions in China, including the call for appreciation of the renminbi, which is more pretense to the other side." Li Daokui, director of the Department of finance, School of economics and management, Tsinghua University, has said.

The lack of technical support for "made in China" has suffered heavy losses in trade exports. The AQSIQ recently issued a circular that according to a survey of more than 2000 export enterprises across the country, 1 / 3 of export enterprises were affected by foreign technical trade measures in different degrees last year, and the total export trade loss over the whole year was more than 57 billion US dollars. AQSIQ pointed out that technical trade measures have become a major obstacle to enterprises' export in the wake of exchange rate.

　　 Enhance enterprise innovate ability

　　 To shorten the gap between the world and the world, Guan Jian must rely on innovation and strive to master more core technologies and key technologies with independent intellectual property rights in the key areas, and take a place in the frontiers of science and technology in the world. Only in this way can we get rid of the passive situation that is followed by others in a passive way, so that we can seek a higher level of technical cooperation with the developed countries in the world, and we can seek new creation and new development at a higher starting point. During the interview, some experts said.

Experts pointed out that to improve the capability of independent innovation, we should speed up the establishment of a technological innovation system with enterprise as the main body, market orientation as well as production, study and research. "This is an important condition for enhancing the capability of independent innovation from the institutional mechanism". Establishing the dominant position of enterprises in technological innovation is the fundamental way to improve the capability of independent innovation of enterprises. Under the condition of market economy, enterprises have an irreplaceable position and role in technological innovation. Only by taking the enterprise as the main body, can we persist in the market orientation of technological innovation, effectively integrate the strength of industry, University and research, and speed up the industrialization of technological innovation achievements.

At present, because of many factors such as development mode, market condition, policy and system environment, many enterprises in our country are not strong in technological innovation and are not enthusiastic. We must increase the external pressure and internal motivation of enterprises' independent innovation from all aspects, and urge enterprises to take innovation as the top priority of their own development. Through deepening reform and institutional innovation, enterprises can truly become the main body of technological innovation, the main body of research and development and the main body of application of scientific and technological achievements, and promote the vigorous development of technological innovation activities guided by market orientation and production, study and research.

We should give full play to the role of scientific and technological innovation and actively cultivate strategic industries. To fundamentally resolve the impact of the international financial crisis, we must adjust and optimize the industrial structure and cultivate new economic growth points. And it is important to cultivate new economic growth points to play the role of scientific and technological innovation better and create an industry that has a leading role in the future. It is necessary to cultivate strategic emerging industries such as new energy, new materials, biomedicine, aerospace and so on. This is a fundamental and long-term measure to cope with the changing international complex economic environment and rely on science and technology to promote the adjustment of economic and industrial structure.

　　 Experts also pointed out that the choice of strategic emerging industries should meet Scientific Outlook on Development's requirements, conform to the trend of technological development, and conform to the law of industrial development. We should take demand as the guidance to achieve the agglomeration of technological innovation to products, take enterprises as the main body, guide innovation elements to gather enterprises, and take market as the goal to push innovation policy into strategic emerging industries. We should focus on developing a number of industries with strong independent innovation capability, cultivate a batch of branded products with international market competitiveness, create a number of leading enterprises with strong transnational operation ability, and form a group of strategic industrial clusters, changing "made in China" into "created in China".