Silk City Holds The First Training Camp For Textile Product Development Managers In Shengze

June 27~29, the national textile product development center

Differentiation strategy

For a 3 day course, the training enterprise representatives have received all-round training in the new product development process, market demand, pulse trend and fabric promotion.

In terms of new product development process management, Lin Ying Jun, a senior textile operator in Taiwan, pointed out that almost all enterprises that have maintained their competitive edge for long periods have been following the strategy of differentiation.

No matter the innovation of products, processes, services, or the innovation of new businesses, we must rely on a set of management systems and thinking models that can be developed for a long time and can be continuously improved.

Lin Ying Jun also introduced a unique printing and dyeing plant management system and thinking mode - Eight Diagrams in the application of innovation strategy.

Speaking of the development of new products and new processes, he said that choosing high value-added products to develop can reduce the possibility of product being plagiarized in the short term. The sale of star products can promote the sale of other conventional or traditional products, and realize the compound of single products, which will bring greater profits to enterprises.

Using color design to enhance added value

The promotion of color elements to new heights is because we have entered a time of visual marketing, and sales products are not only the function of selling products, but also the demand of consumers and material needs.

In order to survive and develop in the fierce market competition, we must innovate.

With the increasing homogenization of products, how to improve the added value of products is a problem faced by all enterprises.

The appearance of a product is made up of colors, shapes and materials. Color plays a 80% role when products leave a first impression on consumers.

At present, in China, when it comes to design, people first think of shape design, usually considering material and pattern design.

Experts pointed out that in fact, without increasing the cost, by changing the color design, it can bring 15%~30% additional value to the product.

Therefore, starting from the color to enhance the designer's color matching level is a feasible way.

Liu Xiaolin, designer of color matching of China Fashion Color Association, focuses on color management in product development and promotion, combined with practical operation, taking color application and color collocation in product development and promotion as the main content, and reveals the secret of product color planning, design and application in the era of visual merchandising.

She emphasized that the role of color should be highly valued in the process of product development.

From the current situation of color application in product development of domestic enterprises, there are two big problems: daring to daring to carry out color design and excessive use of color. Domestic enterprises need to narrow the gap of color marketing ability with foreign enterprises, and strengthen the scientific management of industrial color.

Integration of tradition and fashion

Good fabric needs good raw materials, and good creative design is also indispensable.

Research on the methods of fabric creative design and the latest trend of textile market in the world is very important for product development.

Orietta Pelizzari, director of fabric creative studio of Italy Textile Industry Association, started with the creative design method and introduced the latest trend of 2011/2012 autumn and winter international textile market demand.

Using the most advanced technology to develop high-grade yarn and reconstructing traditional fabric with modern technology, developing traditional and innovative fabrics, combining the formal style with sportswear style, adopting special finishing techniques, such as emery cotton fabric and ultra-thin nylon lining; embroidery in the most modern way; exploring traditional colors and yarns, combining them with high-tech flash lines; with special resin coating technology, holographic effects and three-dimensional patterns, the new fabric has dazzling hallucination effects by using pattern and finishing technology, and the fabric becomes a new "touchscreen", just like touching and feeling on the iPad through optical illusion.

These are the trend of future textile development.

Good looks and comfort are important.

Zhang Jing, a senior product development researcher of the national textile product development center, analyzed the development direction of 2011/2012 autumn and winter textiles in terms of style, pattern, raw materials, dyeing and finishing technology combined with fabric samples.

She points out, she points out, color woven textile products in development, she point she points, she points out, color woven textile products in the development of textile products, color woven textile products can consider the organization flower pattern of fine structure of fine structure, fine Jacquet pattern of Jacquet, fine Jacquet pattern stripes, fine Jacquet pattern pattern stripes, fine jacquard effect stripe pattern stripes, fine jacquard effect stripe pattern stristrience pattern stripes, fine Jacque Jacque Jacque Jacque effect stripes 3D visual effects printing pattern stripe design of cashmere feeling effects printed pattern stristrie visual effect, printed pattern strie design stripes of 3D visual effect visual effect of 3D visual effect, double layer design stripes of visual effect 3D visual effect, double color stripe of visual effect visual effect of 3D visual effect, loose structure double layers organization double color grid structure of loose structure, double color lattice design of loose structure double structure, big circulation double color lattice lattice design of large circulation double color stribar lattice design of loose structure, double color lattice lattice design of large circulation circulation large circulation, emphasis on high quality silk luustry of high quality texture, inlay pattern ineven effect of high quality texture, eningeningeningeningsubtle microstructure, or roughtspot and finer color, as well as the development direction of the natural crease, local and tlustry luster, spot pattern, emolluster, spot pattern, emolluster momotpattern, emololololololololololololollluster, motmotfocal luster, motmotfocal luster can consider the casual wind and motmotoid textile products motmotoid, motmotas, spot luster, motmotfocal luster, spot, motmotfocal, motmotfocal, motmotfocal, motmotfocal, motmotspot, motmotspot, motmotfocal gloslluster, spot, motmotfocal, motmotspot, motmotfocal, motmotspot, motmotfocal, motmotspot, motmotspot, the appearance style, geometric pattern and nostalgic style of the rebar are favored.

Zhang Jing believes that for the end consumers, "good-looking" and "comfortable" is the most important.

For domestic textile enterprises, new products can be developed from three aspects, namely, innovative brand new products, improved continuous products and upgraded series products.

Development and docking with purchasers

Wang Xin, senior purchasing manager of Hongkong Otto International (Hongkong) Co., Ltd., fabric purchasing manager, and Li Feng Trading Service (Shanghai) Co., Ltd., Wang Ji, respectively analyzed the contents of the textile enterprises in connection with the international buyers, how to purchase the international buyers, the latest market trends, and how to promote the new products in the way of buyers and branding providers, and gave guidance to the products brought by the trainees at the training site, and put forward specific proposals at the same time.

When it comes to how international buyers develop new fabrics, Wang Xin said: "it is very important to refer to the popular information issued by authoritative organizations and participate in international exhibitions such as PV. You can also choose fabrics suitable for your own brand in Taobao, a fashionable city."

In training, Wang Ji Qiang must pay attention to the division of market seasons, provide products to customers in corresponding seasons, and must demonstrate skills when demonstrating to customers.

The first training camp for textile product development managers, through experiential training, helps textile and garment enterprises enhance the comprehensive capabilities of product developers in development management, product design and planning, and expand the market.

Feedback from the training field of more than 30 textile and garment enterprises from all over the country shows that the textile product development manager training camp has achieved good results.